View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
the #1 ranked TV sport in the world… Kantar Media TGI Global 2010
Many parts… UK: 36% planned to follow the World Cup Sport+ UK
… versus one giant whole UK: 57% will follow 2012 Sport+ UK
an involved audience… South Africa - 4 of top 5 audiences since 2005 - Final three times audience for 2006 final Spain - 2 nd highest ever audience Netherlands - highest ever audience Figs from FIFA audience reports compiled by getty images, fifa.com
Image: dundasfc via Flickr land of opportunity… record audiences in USA final most watched ‘soccer’ game ever - 23.8m
Image: sdotcruz via Flickr c. 1% audience growth!
not forgetting facebook… 20% update status pre-game 12% during 25% after Src: IAB/ ESPN
smartphone use, 1 st half, eng v usa Image: Reuters
younger age group set the trend Q. You said that you follow each of the sports listed below. Please select the relevant options in each column to indicate how you interact with each one – Football. Base: Football Fans (Europe) % % in Europe following football by…