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Mobi lens b5 web
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Mobi lens b5 web

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  • 1. TGI MobiLens Exploit the growing mobile medium Integrate mobile media into marketing strategies Evaluate mobile as a medium alongside other channels in the media mix Fine-tune digital campaigns by knowing what mobile content is consumed Facilitate the buying and selling of mobile media inventory Details overleaf > > >
  • 2. TGI MobiLensTGI MobiLens combines comScore’s mobile audience data (MobiLens) with TGI to createa database that provides a better understanding of who to target and where to placemobile advertising.Understanding mobile Finding where mobile fits in the media mixTo evaluate the strengths of mobilemedia in reaching a target group, TGI MobiLens incorporates extensiveTGI MobiLens provides key insights mobile insights with other above andinto how consumers interact with below the line media consumptionmobile. With information across habits, meaning mobile can be300+ mobile sites, target audiences evaluated neutrally against othercan be accurately defined in terms communication channels to achieve aof their mobile media consumption. comprehensive media plan.For example, the most regularly Finding the most efficient mediaused application for mobile media mix is crucial to maximisingis social networking, with over 15% media budgets and mobile is aof mobile media users accessing it communication channel which candaily for this facility. This compares add real difference to a media plan. Itsto only 5% who access daily news. value is highlighted by the fact that the heaviest consumers of mobile media are particularly lucrative as they are more likely to be in the higher socio- economic levels. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

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