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GB TGI 2010 Q4 Nickable charts

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GB TGI 2010 Q4 Nickable charts GB TGI 2010 Q4 Nickable charts Presentation Transcript

  • GB TGI Q4 – NEW MEASUREMENTS IN ACTION - HOW FOUND OUT ABOUT WEBSITES USED (EG TV ADS, SEARCH ENGINES ETC) - USE OF SLIMMING AND FIRMING CREAMS - ORAL CARE PRODUCTS – USE, FREQUENCY, TYPES, BRANDS - CARAVANS AND CAMPERVANS – OWNERSHIP AND SPEND - MEN: TYPE OF FACIAL HAIR HAVE
  • HOW ONLINE PURCHASERS FIND OUT ABOUT SITES THOSE WHO PURCHASE ONLINE AT LEAST ONCE A MONTH ARE SIGNIFICANTLY MORE LIKELY THAN THE AVERAGE INTERNET USER TO FIND OUT ABOUT THE WEBSITES THEY REGULARLY USE IN A NUMBER OF WAYS Source: GB TGI Q4 2010 Base: All internet users % more likely to find out about sites through this medium
  • SLIMMING AND FIRMING CREAMS USERS OF SLIMMING AND FIRMING CREAMS ARE FAR MORE LIKELY THAN THE AVERAGE WOMAN TO DO ANYTHING TO LOOK AS GOOD AS POSSIBLE AND TO BE SWAYED BY CELEBS IN THEIR CHOICES Source: GB TGI Q4 2010 Base: All women %more likely to agree than average woman
  • KEY TYPES OF ORAL CARE PRODUCTS USED (EXCL. TOOTHPASTE) MOUTH WASH IS BY FAR THE MOST POPULAR PRODUCT AMONGST THOSE WHO ARE PARTICULARLY HEAVY USERS OF ORAL CARE PRODUCTS Source: GB TGI Q4 2010 Base: All adults % those who use oral care products once a day or more who use
  • CARAVAN/CAMPERVAN OWNERS - WHAT MAKES THEM TICK CARAVAN AND CAMPERVAN OWNERS ARE FAR MORE TRADITIONAL AND CONSERVATIVE THAN THE AVERAGE ADULT Source: GB TGI Q4 2010 Base: All adults % more likely to agree than average adult
  • MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND LIVE A RELATIVELY HEDONISTIC LIFESTYLE Source: GB TGI Q4 2010 Base: All men % more likely than average man