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Transcript

  • 1. Marketing Communication Plan
    New Media Approach
  • 2. Educational Background
    External Factors
  • 3. Educational Background
    External Factors
  • 4. Educational Background
    External Factors
  • 5. Educational Background
    Internal Factors
  • 6. Educational Background
    Competition
  • 7. SWOT Analysis
    Strength
    10th Anniversary
    Professor
    Reputation
    Reasonable
    Expertise
    Alumni
    Scholarship
  • 8. SWOT Analysis
    Weakness
    CEO MBA
    Lack of Communication
    Budget
    Competitor’s Sales Pro
  • 9. SWOT Analysis
    Opportunity
    Perception
    Target Amount
    Financial Institute
    Labor Market
    New Media
  • 10. SWOT Analysis
    Threat
    Competitor
    Awareness
    Economic Situation
  • 11. TOWS Matrix Strategy
    S+O
    S1+O1+O4 = Marcom Job Fair
    S4+O3 = Zero Worry
    S5+O2 = Message : Turn Pro
  • 12. TOWS Matrix Strategy
    S+T
    S1+S2+S6+T1 = เก๋าเกมIMC
    S2+S3+T2 = Online Comm.
    S7+T3 = Scholarship
  • 13. TOWS Matrix Strategy
    W+O
    W2+W3+O2 = Direct Marketing
    W2+W3+O5 = Online Comm.
    W4+O2 = Net Book
  • 14. Marketing
    Objectives
    Growth 30%
    Good Image
  • 15. Marketing
    Target
    Alumni & Officer 25-35 Years Old
  • 16. Marketing Communication Tools
    Integrated
  • 17. เก๋าเกม IMC 2-4 March 2009
    Marketing Communication
    Direct Marketing : Direct Mail
  • 18. Long-Tale…
    Eat That Hamburger
    Immortal Brand
    Marketing Communication
    Event : Seminar
  • 19. Marketing Communication
    Seminar : Online Media
    Opt-in Email
    Registration
    Questionnaire
    Download
  • 20. Marketing Communication
    Event : Job Fair
    Marcom Job Fair
  • 21. Marketing Communication
    Event : Road Show
    Office Building Road Show
  • 22. Marketing Communication
    Sales Pro : Education Loan
    Zero Worry
  • 23. Marketing Communication
    Sales Pro :Scholarship
    Star Sport
  • 24. Marketing Communication
    Sales Pro :Net Book
  • 25. Marketing Communication
    Online Communication Strategy
  • 26. E-Newsletter
    Invitation Cards
    Web News
    PR News
    World Wide Web
    หลักสูตร / Curriculum
    Webboard
    ข่าวสาร / กิจกรรม
    Student Self-service
    Professors Opinions
    Campaign (Microsite)
    Educational Calendar
    Podcast
    Download
    www.imcutcc.com
    Turn Pro
  • 27. Event Schedule
    News
    Seminar Documentation
    Mini-Competitions
    Marcom Job-Fair
    Register for Seminary
    Podcast
    Documents
    Press Release
    E-Newsletter
    Landing Sites
    Email
    Opt-in, Opt-out
    Online PR
    Web News
    PR News
    Microsite: Turn Pro
    imcturnpro.com
  • 28. Consumer Behavior
    Online Behavior
    Hunter
    Tracker
    Explorer
  • 29. Marketing Communication
    Online Advertising : Banner
  • 30. Marketing Communication
    Online Advertising : Banner
  • 31. Marketing Communication
    SEO
  • 32. Evaluation
    Action Plan
  • 33. Evaluation
    Action Plan
  • 34. Evaluation
    Application Volume
    Seminar Participants
    Survey
  • 35. Budget
    Package A : Luxury Pack
    • ค่าผลิตเอกสารประชาสัมพันธ์ 10,000 บาท
    • 36. ค่าจัดกิจกรรมสัมมนา 60,000 บาท
    • 37. ค่าจัดทำเว็บไซต์พร้อมบำรุงรักษา 100,000 บาท
    • 38. ค่าเจ้าหน้าที่เว็บมาสเตอร์ 40,000 บาท
    • 39. ค่าจัดทำไมโครไซต์ พร้อมบำรุงรักษา 50,000 บาท
    • 40. ค่าโฆษณาแบนเนอร์ 200,000 บาท
    • 41. ค่าโฆษณาผ่านนิตยสารแบรนด์เอจ40,000บาท
    500,000บาท
  • 42. Budget
    Package B : Supreme Pack
    • ค่าผลิตเอกสารประชาสัมพันธ์ 10,000 บาท
    • 43. ค่าจัดกิจกรรมสัมมนา 60,000 บาท
    • 44. ค่าจัดทำเว็บไซต์พร้อมบำรุงรักษา 80,000 บาท
    • 45. ค่าเจ้าหน้าที่เว็บมาสเตอร์ 40,000 บาท
    • 46. ค่าจัดทำไมโครไซต์ พร้อมบำรุงรักษา 30,000 บาท
    • 47. ค่าโฆษณาผ่านนิตยสารแบรนด์เอจ40,000บาท
    260,000บาท