Visual Merchandising Portfolio


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Visual Merchandising Portfolio

  1. 3. Visual Merchandising <ul><li>Visual Merchandising is about grabbing the customers attention and enticing them to try and feel the product. And within those few moments of seeing, tell the customer about the product and the possibilities of what it can express and do. </li></ul><ul><li>Visual Merchandising is about organizing to sell. </li></ul><ul><li>The sole purpose is to reach out to the customer and making a statement about the product and the brand. </li></ul><ul><li>Showcase the product in the best possible manner and highlight its functions and aesthetics </li></ul>
  2. 4. Modules covered during the course <ul><li>Window Display </li></ul><ul><li>Styling </li></ul><ul><li>Merchandise Presentation </li></ul><ul><li>Material Exploration </li></ul><ul><li>Luxury Retailing </li></ul><ul><li>Retail Environment </li></ul><ul><li>Merchandise Knowledge </li></ul><ul><li>Applied Visual Merchandising </li></ul><ul><li>Design Management </li></ul><ul><li>VM Principles and Practices </li></ul><ul><li>Retail Brand Management and Research </li></ul><ul><li>Mockshop </li></ul><ul><li>PDP </li></ul><ul><li>Location and Site selection </li></ul>
  3. 5. Mood Board Fashion
  4. 6. Signage identification exercise on the basis of Type and Materials
  5. 7. Signage identification exercise
  6. 8. Design management – class Group exercise depicting Café scenario using everyday found objects from the campus
  7. 9. Design management
  8. 10. Styling Mood Board – Baroque style A class exercise to create a Fashion mood board using mix medium – water colours, pencil colour and magazine cut outs
  9. 11. Mood Board – The Body Shop Used green back drop to show sustainability, community trade, target consumers and Brand values
  10. 12. Fashion Jewellery display IRS Diwali mela – stall put up to display Fashion Accessories
  11. 13. Fashion Jewellery display – Merchandise include necklaces, bangles, rings, Bracelets, earrings, rings, sets in variety of colored semi precious stones
  12. 14. Window Display Pears Soap –materials used white satin, levelers, cellophane blue and green
  13. 15. Window Display Pears Soap
  14. 16. Merchandise Presentation Product based Display (Books on Spirituality)
  15. 17. Merchandise Presentation Price based Display (Books on Spirituality)
  16. 18. Shadow Box - Sprite soft drink – taking sea beach as a theme and blue green as predominant colour palette
  17. 19. Window Display, Maysa (hypothetical, perfume brand)
  18. 20. Unpredictable model Materials used – Steel wire and Plastic balls The arms are following a certain pattern with colorful balls and suddenly one arm shoots out in the air with a white ball – breaking the pattern, becoming unpredictable
  19. 21. Theme - Spring/Summer Material exploration – display as can be seen in the above pictures
  20. 22. Creating a Leveller inspired by the Spring/summer material exploration Theme - Spring/Summer Materials – Sponge and thin wires
  21. 23. Window Display Crockery Trying to contrast the contemporary green with textured jute and props like glass jar to give a contemporary look and feel to the crockery set on display targeted to the experimental youth generation
  22. 24. Window Display Crockery
  23. 25. Window Display Valentine Fashion – targeted at young, urban couples
  24. 26. Window Display Valentine Fashion The mannequin is covered in silver with red chilly necklace to hint passion and is the High point in the display, the Fashion accessories are all red – the colour of Valentines day, displayed on black satin cloth to highlight the products
  25. 27. Window Display Fashion
  26. 28. Window Display Fashion
  27. 29. VM Principles and Practices Satya Paul
  28. 30. VM Principles and Practices Satya Paul
  29. 31. VM Principles and Practices Satya Paul
  30. 32. VM Principles and Practices Satya Paul
  31. 33. VM Principles and Practices Fabindia – The Bed and Home furnishings section
  32. 34. VM Principles and Practices Fabindia
  33. 35. VM Principles and Practices Fabindia – The Bed and Home furnishings section
  34. 36. VM Principles and Practices Fabindia – Styling the mannequins
  35. 37. Merchandise Presentation Magppie – Dining table display in a Shop in Shop in DLF Promenade
  36. 38. Merchandise Presentation Magppie – The Focal Point display using techniques of stacking, levelling, angular display and cross merchandising
  37. 39. Merchandise Presentation Magppie
  38. 40. Merchandise Presentation Magppie
  39. 41. Merchandise Presentation Magppie Window Display in West gate mall in Rajouri Garden
  40. 42. Merchandise Presentation Magppie Window Display in West Gate mall in Rajouri Garden
  41. 43. Styling for Fashion Garage – A hypothetical brand inspired from the late sixties and seventies era. Targeted towards modern women Age Group – 15 – 35 yr olds who are Experimental and Stylish
  42. 44. Styling: Beach ware – the bohemian, hippie and casual look
  43. 45. View my online portfolio –