Visual Merchandising is about grabbing the customers attention and enticing them to try and feel the product. And within those few moments of seeing, tell the customer about the product and the possibilities of what it can express and do.
Visual Merchandising is about organizing to sell.
The sole purpose is to reach out to the customer and making a statement about the product and the brand.
Showcase the product in the best possible manner and highlight its functions and aesthetics
Unpredictable model Materials used – Steel wire and Plastic balls The arms are following a certain pattern with colorful balls and suddenly one arm shoots out in the air with a white ball – breaking the pattern, becoming unpredictable
Theme - Spring/Summer Material exploration – display as can be seen in the above pictures
Creating a Leveller inspired by the Spring/summer material exploration Theme - Spring/Summer Materials – Sponge and thin wires
Window Display Crockery Trying to contrast the contemporary green with textured jute and props like glass jar to give a contemporary look and feel to the crockery set on display targeted to the experimental youth generation
Window Display Valentine Fashion The mannequin is covered in silver with red chilly necklace to hint passion and is the High point in the display, the Fashion accessories are all red – the colour of Valentines day, displayed on black satin cloth to highlight the products