Meteor Mexican food joint


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A Retail environment project.

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Meteor Mexican food joint

  1. 1. <ul><li>Kiosk/ Mobile Cart </li></ul><ul><li>A kiosk is a small free standing pavilion often open on one or more sides </li></ul><ul><li>and used for information, sales and promotion </li></ul><ul><li>A concession format, placed in a mall, a shopping centre, airport, metro </li></ul><ul><li>stations.. Etc </li></ul><ul><li>Partnerships and alliances for concessions offer a lot of opportunities for increasing customer contact, especially in large formats such as department stores, malls and hypermarkets </li></ul><ul><li>Helps adds value and convenience and even broadens his relationship with the consumers </li></ul><ul><li>For e.g. Mc Donald’s with Crossroads, Ritazza with Shopper Stop, Hutch with Metro Stations </li></ul>
  2. 2. <ul><li>METEOR - The word when literally translated means small solid body from outer space becoming incandescent when entering earth’s atmosphere </li></ul><ul><li>  </li></ul><ul><li>Meteor is a Mexican food cart (mobile) that showcases ethnic foods and groceries from MEXICO and present it to the world on a small/ mini cart with vibrant, energetic colours </li></ul>
  3. 3. <ul><li>Them meal will be prepared fresh in front of the customers and the various contents – like vegetables, spices and condiments, fruits and juice will be imported from Mexico to give that original flavour and evoke authentic Mexican aromas </li></ul><ul><li>Meteor, being a mobile cart would go through the mall/ shopping complex, at a slow pace, dazzling the customer’s senses with images of colorful dishes and tantalizing their taste buds with authentic spicy and irresistible aromas </li></ul><ul><li>  </li></ul><ul><li>Meteor will have triangular plates in the shape of Nachos, with printed with traditional Mexican motifs and patterns </li></ul><ul><li>  </li></ul>
  4. 4. <ul><li>Target Audience </li></ul><ul><li>Young, Independent and ever experimenting youth </li></ul><ul><li>Working and Non working (Collegiate) </li></ul><ul><li>Demographics- Upper middle class and Upper Class </li></ul><ul><li>Psychographics – Lives in metro city, used to and likes fast paced lifestyle, on </li></ul><ul><li>the go, likes to travel, appreciates and enjoys other cultures, well traveled, </li></ul><ul><li>broad minded, loves shopping, hanging out in malls often </li></ul>
  5. 5. Location Meteor can have mobile carts in malls like DLF Promenade, Inorbit in Vashi and High Street Phoenix, Centre Stage mall in Noida, Select City Walk in Vasant Kunj etc.   Site Great India Place in Noida has lots of wide alleys and is spacious enough for the mobile cart to ride on the ground floor
  6. 6. <ul><li>MENU / MERCHANDISE MIX </li></ul><ul><li>The meals have been categorized on the basis of timings in a day - Morning, Lunch, Snacks, Dinner and also on the basis of the order in which they are eaten, Season special meals and All time favourite meal </li></ul><ul><li>Fresh Vegetables for preparing dishes </li></ul><ul><li>  </li></ul><ul><li>Fresh fruits for juices, salads and drinks </li></ul><ul><li>Spices and condiments </li></ul><ul><li>  </li></ul><ul><li>DISHES – anybody can order one of the dishes from the meal or the complete meal </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  7. 7. MENU / MERCHANDISE MIX Traditional Mexican Meal Appetizer-Shrimp Ceviche Main Dish-Easy Enchiladas Side Dish-Spanish Rice Dessert-Plantains Con Crema     Authentic Mexican Main Dish- Chiles Rellenos Side Dish- Refried Beans Side Dish- Arroz Rojo Dessert- Flan  
  8. 8. MENU / MERCHANDISE MIX Mexican Breakfast or Brunch Main Dish- Breakfast Enchiladas Main Dish- Huevos Chorizo Scramble Side Dish- Jalapeno Corn Cakes Dessert- Bunuelos   Lunch Main Dish- Torta made with Bolillos Side Dish- Enselada Fresca Side Dish- Crunchy Corn Tortilla Chip     Nights Cocktails- Lime Margaritas Main Dish- Ensalada Mexicana Fresca Side Dish- Gazpacho Dessert- Helado (Ice cream) topped with Mexican Chocolate Sauce  
  9. 9. MENU / MERCHANDISE MIX WINTER MENU (Season Special)   When a Chill is in the Air Main Dish- Pumpkin Chorizo Soup Side Dish- Jalapeno Refried Black Beans Dessert- Apple Empanadas ALL TIME FAVOURITE MEAL   Savory Mexican Main Dish- Posole Side Dish- Flour Tortillas Side Dish- Chopped onion and cilantro Dessert- Sweet Sopes      
  10. 10. Branding