Juju toys

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A Retail environment project.

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Juju toys

  1. 2. <ul><li>POCKET TOYS for all </li></ul><ul><li>The toys are suited for children as well as adults as there is a little child in each one of us </li></ul><ul><li>Juju toys are fascinating,colourful, bright and their </li></ul><ul><ul><li>USP : small size, fits easily in your pocket </li></ul></ul><ul><li>The collection at JUJU toys is such that it would be desirable by both girls and boys, men and women </li></ul><ul><li>It has an eclectic mix of toys from small alphabets, tea sets to cars and aero planes </li></ul><ul><li>All toys would have statutory warning for small children up to 8 years of age </li></ul>
  2. 3. <ul><li>Target Audience </li></ul><ul><li>Children above 8 yrs of age - Pre teens -9 – 12 yrs old </li></ul><ul><li>Teenagers – 13 -19 yrs old </li></ul><ul><li>Adults – 20 – 30 yrs old </li></ul><ul><li>Anyone who is young at heart and refuses to grow up - 30 yrs and above </li></ul><ul><li>Demographics - people living in cities, visit malls frequently, students in schools and colleges, men and women – working and non working </li></ul><ul><li>Psychographics – imaginative, loves to play, creative, fun loving, loves toys and would like to carry their toys with themselves all the time </li></ul>
  3. 4. <ul><li>Merchandise Mix </li></ul><ul><li>DOLLS – party, princess, working, dancing, fairies </li></ul><ul><li>TOY SETS </li></ul><ul><li>Tea Cup sets - Teacups, Soccer’s </li></ul><ul><li>Doctor set - stethoscope, scissor, knife, and plate </li></ul><ul><li>Small house set </li></ul><ul><li>  </li></ul><ul><li>TRANSPORT </li></ul><ul><li>Cars – BMW, Mercedes, Zen,Alto, Maruti </li></ul><ul><li>Bikes </li></ul><ul><li>Train engine </li></ul><ul><li>Aero planes </li></ul>
  4. 5. <ul><li>Merchandise Mix   </li></ul><ul><li>ANIMALS </li></ul><ul><li>Elephants </li></ul><ul><li>Giraffe </li></ul><ul><li>Monkeys </li></ul><ul><li>Gorillas </li></ul><ul><li>Dinosaurs </li></ul><ul><li>Ducks </li></ul><ul><li>Lion </li></ul><ul><li>Merchandise Mix   </li></ul><ul><li>ANIMALS </li></ul><ul><li>Dogs </li></ul><ul><li>Hippo </li></ul><ul><li>Snake </li></ul><ul><li>Rhino </li></ul><ul><li>Deer </li></ul><ul><li>Tiger </li></ul><ul><li>Rabbit </li></ul>
  5. 6. <ul><li>Merchandise Mix </li></ul><ul><li>BIRDS </li></ul><ul><li>Peacock </li></ul><ul><li>Parrot </li></ul><ul><li>Owl </li></ul><ul><li>Penguins </li></ul><ul><li>Ostrich </li></ul><ul><li>  </li></ul><ul><li>INSECTS </li></ul><ul><li>Grasshopper </li></ul><ul><li>Ant </li></ul><ul><li>Spider </li></ul><ul><li>  </li></ul>
  6. 7. <ul><li>Merchandise Mix </li></ul><ul><li>AMPHIBIANS </li></ul><ul><li>Duck </li></ul><ul><li>Crocodile </li></ul><ul><li>Frogs </li></ul><ul><li>Sea horse </li></ul><ul><li>Tortoise </li></ul><ul><li>CARTOON CHARACTERS </li></ul><ul><li>Tom and Jerry </li></ul><ul><li>Dexter </li></ul><ul><li>Superman </li></ul><ul><li>Spiderman </li></ul><ul><li>Batman </li></ul><ul><li>  </li></ul><ul><li>Merchandise Mix   </li></ul><ul><li>CARTOON CHARACTERS </li></ul><ul><li>Pokemon </li></ul><ul><li>Garfield </li></ul><ul><li>Simba </li></ul><ul><li>Timon </li></ul><ul><li>Pumba </li></ul><ul><li>Shrek </li></ul><ul><li>Alladin </li></ul><ul><li>Jasmine </li></ul><ul><li>Buzz light year </li></ul><ul><li>Mr. Incredible </li></ul>
  7. 8. <ul><li>Merchandise Mix </li></ul><ul><li>MISCELLANEOUS </li></ul><ul><li>Teddy bears </li></ul><ul><li>Alphabets –A to Z - blocked and carved </li></ul><ul><li>  </li></ul>
  8. 9. Branding

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