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Fashion Garage


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A hypothetical Fashion Brand.

A hypothetical Fashion Brand.

Published in: Lifestyle

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  • 1.  
  • 2. Design brief
    • To create a stylized window for an existing brand or an hypothetical brand based on a theme or concept
  • 3. Deliverables
    • Research
    • Retail format
    • Brand profile
    • Consumer profile
    • Collection- theme
    • Concept note
    • Material explorations
    • Fixture
    • Lighting
  • 4. Research
    • Inspiration
    • Retro – 70’s fashion trends
    • Skirt Length
    • Mini skirts that reach well above the knees, while micro skirts reach above the thighs in length. These are the two types of skirts that were most popular during the 70s. Skirts came in a wide variety of colors and patterns.
    • Pants
    • Bell bottoms and flared jeans were the most common types that were worn. They were worn by both men and women. During this time, the pants suit became very popular for women.
    • Hot pants
    • Hot pants are basically very short shorts, which reached about the same length (or shorter) than micro skirts.
  • 5. Research
  • 6. Research
    • Shoes
    • platform shoes- These shoes were similar to heels, except they have a more chunky appearance and simply add height. It was common for platform shoes to range from anywhere between 4 inches to 7 inches in height.
    • Another one of the shoe trends that emerged during the 70s was clogs.
    • Layers
    • Women often wore tank tops on top of other pieces of clothing, such as long sleeved shirts or blouses.
  • 7. Research
    • Colour Co-ordination and Pattern co – ordination
    • Longer dresses, inspired by the hippy era of the late sixties, were also in fashion, with paisley or floral patterns being popular.
  • 8. Research
    • Feathered Hairstyle
    • It was made popular by Farrah Fawcett on “Charlie’s Angels,” was very popular during the 70s. Hot rollers were often used throughout the day, to keep the hair looking flipped out.
  • 9. Brand – Fashion Garage
    • Party wear, lounge wear, Casual wear for women
    • Retail Format and Locations –
    • Exclusive brand outlet - Stand alone Flagship Store – Noida, Sector 18
    • Shop in Shop format – in Shopper Stop, Pantaloons, Lifestyle
  • 10. Inspiration board
  • 11. Colour board
  • 12. Company Profile – Fashion Garage
    • Fashion Garage is an expression and initiative of a group of designers. The company manufactures and supplies western casual wear, evening wear and party wear to European countries as well as provide personal service to both small and large businesses
    • Garments are made from high quality material and available in different ranges – clients can choose from an individual look, including fit, style and fabric
  • 13. Consumer profile – Fashion Garage
    • Females – Teenage girls and young women and any women who is young at heart.
    • Age group – 15 – 35 year olds
    • Upper middle class and Upper class
    • Psychographics – young, trendy, fun-loving, love to express themselves and make a statement, loves to party, self confident, enjoys life, believes in ‘work hard and party harder’, independent, experimental and a go getter
    • Demographics –lives in metropolitan cities like Delhi, Mumbai, Kolkata, Chennai, Pune, Bangalore. .etc
  • 14. Existing Collection – Fashion Garage
    • The existing collection is inspired from the Retro age of late 1960’s and 1970’s fashion
    • The word "Retro" derives from the Latin prefix retro , meaning "backwards" or "in past times" and ‘Garage’ means a building or indoor space in which to park or keep a motor vehicle or a commercial establishment where cars are repaired, serviced, or parked
    • Fashion Garage combines the elements of the sixties and seventies like layering, bold patterns, flower prints, contrasting colours, flared sleeves, bell bottoms, platform heels etc. with contemporary design sense and aesthetics
  • 15. Concept note – Fashion Garage
    • The concept is to showcase glamour in a garage setting, to attract attention and create a fun, lively and exciting atmosphere
    • The clothing line would be depicted according to the inspired from collections like the GLAM ROCK, POPULAR PUNK, POP ART collection, DISCO-NITE collection and the ORIENT EXPRESS collection
    • The brand will be a one-stop shop for all the stuff a girl desires to have in her wardrobe!
  • 16. Material exploration – Fashion Garage
    • Chunky metal chains
    • Coloured glass lamps
    • Beads – wall hangings
    • Mirrors
    • Bean bags, couches
    • Fabrics – Trevira polyester, Satinised polyester , Viscose rayon, oriental silk scarves, cotton corduroy, cotton velvet, cotton – emphasis was on strech clothes and light reflecting fabric
  • 17. Fixtures – Fashion Garage
    • Old, broken furniture, spare mechanical auto parts, metal hangers are used, coloured in bold bright colours
    • The merchandise would be displayed on nested tables, side hanging bars and wall shelves with cars painted in the background
    • Their will be paisley and floral patterns on the wall, while some walls can be single coloured
    • The floor has light yellow marble to highlight the bold and bright colours and add a sense of warmth and welcome to the sore
  • 18. Lighting – Fashion Garage
  • 19. Music – Fashion Garage
    • The music played in the store is an eclectic mix of 70’s and recent pop music, tracks that are retro classics and pop like Abba, Sex pistols, Beyonce, Shakira, Jennifer Lopez etc. to complement the image of the store
  • 20. Thank You