Experience Design - Factors


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A research of various factors that help create an experience, an ambience for the traditional and cultural markets like Dilli Haat, Craft museum and Ekamra Haat in Orissa. And also a Modern hub for people to connect with their roots and express themselves - India Habitat Center

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Experience Design - Factors

  1. 1. Experience Design
  2. 2. Experience Design Information Collection Stage 1 Interaction Image Ambience Hospitality Customer Crowd Promos USP Location
  3. 3. Places Visited <ul><li>Dilli Haat (Delhi) </li></ul><ul><li>Craft Museum (Delhi) </li></ul><ul><li>Ekamra Haat (Orissa) </li></ul><ul><li>Indian Habitat Center </li></ul>
  4. 4. Community Centres <ul><li>Community centres are public locations where members of a community may gather for group activities, social support, public information, and other purposes. </li></ul><ul><li>They may sometimes be open for the whole community or for a specialized group within the greater community. </li></ul>
  5. 5. Dilli Haat <ul><li>Dilli Haat is a combination food plaza and craft bazaar located in the heart of Delhi . Near All India Institute of Medical Sciences , opposite INA Market , Dilli Haat has stalls representing each State of India , giving complete variety of tastes available all over India . There are also stalls of crafts from all over India, and from a variety of cultural traditions of India. </li></ul><ul><li>There are plans to open more Dilli Haats all over Delhi. </li></ul>
  6. 6. Dilli Haat <ul><li>Facts/Features </li></ul><ul><li>Proper Parking Space </li></ul><ul><li>Entry is by Ticket </li></ul><ul><li>There are attendants who keep the place clean </li></ul><ul><li>Demonstrations- puppet shows, dance events, paintings etc </li></ul><ul><li>Open theatre for Dance and Drama </li></ul><ul><li>Place for kids to play </li></ul><ul><li>The artisan come under DRDA </li></ul><ul><li>Fun Fact: </li></ul><ul><li>The man who sold me the dairy was there at Dilli Haat, he recognized me…and I clicked his picture… </li></ul>
  7. 8. Ekamra Haat <ul><li>Raised on a five acres campus, Bhubaneswar Urban Haat, named as EKAMRA HAAT, mainly aims at showcasing Orissan art & artifacts, crafts, weaving marvel, culture and cuisine, besides providing direct marketing access to the crafts persons, sculptors, weavers and performing artists from within the State as well as from other States of the country. </li></ul><ul><li>The Ekamra Haat Scheme operates under the ministry of Textiles, Government of India. Though the scheme primarily aims at providing direct marketing access to the artisans, weavers etc. by eliminating middlemen, it has the broader objective of showcasing the art, artifacts, culture and cuisine of the State/ area where it is being implemented. The scheme operates in the most of the States of the country. </li></ul>
  8. 9. Ekamra Haat <ul><li>Facts/Features </li></ul><ul><li>10 food stalls of 500 sq ft. each have been constructed for food vendors. </li></ul><ul><li>Artisan rest rooms </li></ul><ul><li>Information centre. </li></ul><ul><li>Open-air theatre. </li></ul><ul><li>Beautifully landscaped with extensive plantations. </li></ul><ul><li>Essential infrastructure like power (with DG back-up), water, drainage & sewerage system. </li></ul><ul><li>Fully secured with compound walls and provision for shift-wise watch & ward. </li></ul><ul><li>Entire design reflects typical Orissan architecture. </li></ul><ul><li>Entry is Free </li></ul>
  9. 10. Crafts Museum <ul><li>The Crafts Museum is situated at Pragati Maidan area of New Delhi. It displays Indian handicrafts and offers first-hand experience of craftsmen at work. </li></ul><ul><li>Some of the most rare and exquisite pieces of art and craft, collected selectively from all over India. </li></ul><ul><li>The Museum’s Village Complex is a remnant of a temporary exhibition on the theme of rural India, set up in 1972. </li></ul><ul><li>Spread over an area of about four acres. </li></ul>
  10. 11. Crafts Museum <ul><li>Facts/Features </li></ul><ul><li>One can see the full-sized wooden haveli from Gujarat at the museum. </li></ul><ul><li>The Crafts Museum Shop in the complex is also worth visiting. </li></ul><ul><li>The museum has been subdivided into several specialized galleries, including the Tribal and Rural Craft Gallery, Gallery of Courtly Crafts, Textile Gallery and Gallery of Popular Culture. </li></ul><ul><li>There is a reference section too, which is of great help to the scholars, designers and crafts persons. (library) </li></ul><ul><li>The live demonstrations of producing and making of folk arts and crafts are amazing. </li></ul><ul><li>Interested people can also buy souvenirs, such as the ritual objects, ornaments, rugs, shawls and books, either from the craftsmen or from the museum.(Museum Shop). </li></ul><ul><li>Entry is free </li></ul>
  11. 12. Interaction <ul><li>Dilli Haat, Ekamra Haat And Craft Museum </li></ul><ul><li>The Visual Interaction Is the highest in Dilli Haat as compared to Ekamra Haat and Craft Museum. </li></ul><ul><li>The style of visuals are similar. </li></ul><ul><li>Craft Museum and Dilli haat have excellent signages as compared to Ekamra Haat. </li></ul><ul><li>The navigation in Dilli haat and Ekamra Haat is more friendly than Craft Museum (though Craft Museum Provides with a Map) </li></ul><ul><li>Customers get to meet the artisans from various corners of the country, most of whom are national or at least state award winners for their art and craft. </li></ul>
  12. 13. Dilli Haat
  13. 14. Dilli Haat
  14. 15. Craft Museum
  15. 16. Craft Museum
  16. 17. Image <ul><li>The word Haat refers to a weekly market in rural, semi-urban and sometimes even urban India. </li></ul><ul><li>It has been visualized as a showpiece of traditional Indian culture </li></ul><ul><li>A forum where eco friendly lifestyle life and folk art are brought closer to an urban clientele. </li></ul><ul><li>It offers you the Indian experience in a microcosm. A destination in itself. And your window to a land filled with myriad colours and vibrant contrasts. </li></ul>Dilli Haat Crafts Museum
  17. 18. Promotion <ul><li>The medium it uses are T.V, Hoardings, Newspaper </li></ul><ul><li>The various participants who come also promote Dilli haat through their products and brochures etc. </li></ul><ul><li>Since it is located in the center of Delhi, that helps Dilli haat to be quite famous within the people. </li></ul><ul><li>The various activities that take place helps in attracting people and bounds them to visit again…eg food, cultural activities and ofcourse the craft itself </li></ul><ul><li>Word of mouth is another way of promotion. </li></ul><ul><li>Craft Museum provides with a brochure…but only to people who visit the Museum. </li></ul>
  18. 19. Promotion <ul><li>Survey(asked people whether they knew about these places) </li></ul><ul><li>Around 90 - 95% of people knew about Dilli haat </li></ul><ul><li>Around 80 - 85% of people had visited Dilli Haat </li></ul><ul><li>Around 60 - 70% of people knew about Craft Museum </li></ul><ul><li>Around 50 - 60% of people had visited Craft Museum </li></ul>
  19. 20. Promotion
  20. 21. Ambience <ul><li>Dilli Haat exuberates a kind of earthiness which transports you to a fascinating world of Indian Art and Heritage. </li></ul><ul><li>It provides the ambience of a traditional Rural Haat or village market, but the one that is suited for more contemporary needs e.g. there is a souvenir shop, which displays attractive ethnic products, an exhibition hall displaying handlooms and handicrafts, ethnic products etc. </li></ul><ul><li>It is a place where one can unwind in the evening and relish a wide variety of cuisine. </li></ul><ul><li>The ambience of Dilli Haat, Crafts Museum and Ekamra Haat is almost the same. </li></ul><ul><li>All these places have huts, courtyards, open theatres etc depicting a village. </li></ul><ul><li>The whole look and feel is of rural India…which clicks in an urban setup. </li></ul>
  21. 22. Ambience
  22. 23. Architectural Features <ul><li>The architectural features of the complex have been especially designed in the traditional north Indian style, with brickwork jail (lattice) and stone roofs. </li></ul><ul><li>A hall in the complex caters specifically to exhibitions of the handlooms and handicrafts. </li></ul><ul><li>Souvenir shop which sell an assortment of small gift items </li></ul><ul><li>An open stage for cultural programmes and </li></ul><ul><li>A playing area exclusively for children. </li></ul>
  23. 24. Architectural Features <ul><li>Small thatched roof cottages and kiosks, without any concrete structures provide a village atmosphere. </li></ul><ul><li>The shops are set up on platforms, which act as a link in the Bazar design. </li></ul><ul><li>The courtyards between the shops are paved in stone and interspaced with grass to retain a visual softness. </li></ul><ul><li>The landscaping of the area incorporates colourful flowering shrubs and trees, thus the entire complex is in harmony with the environment. </li></ul>
  24. 25. Crowd and Customer <ul><li>Crowd is the general public which visits the place…it also includes the customer </li></ul><ul><li>Customer’s are the specific buyers. </li></ul><ul><li>Dilli Haat again has the highest no. of visiters and buyers, then is Ekamra Haat. Craft Museum has relatively less visiters. </li></ul><ul><li>Locals, School and College students, tourist(within india and from diff. Countries) </li></ul><ul><li>College students hangout with their friends. </li></ul><ul><li>Young couples visit these places quite often. </li></ul><ul><li>Families visit these places a lot (hangout place, eating joints, cultural activities) </li></ul>
  25. 26. USP <ul><li>Peacefull </li></ul><ul><li>Nice </li></ul><ul><li>Very Nice </li></ul><ul><li>Beautifull </li></ul><ul><li>Secluded </li></ul><ul><li>Different </li></ul><ul><li>Variety </li></ul><ul><li>Prices are affordable </li></ul><ul><li>Colourfull </li></ul><ul><li>Open </li></ul>
  26. 27. USP <ul><li>Spacious </li></ul><ul><li>Momo’s and Fruit Beer….yummm </li></ul><ul><li>Cultural Activities </li></ul><ul><li>Dance Programs </li></ul><ul><li>Picnic Spot </li></ul><ul><li>Reminds me of village </li></ul><ul><li>Relaxed </li></ul><ul><li>Knowledgeable </li></ul><ul><li>Friendly </li></ul><ul><li>Library is good. </li></ul><ul><li>Artifacts are nice </li></ul><ul><li>Good signage (me) </li></ul><ul><li>Neat and Clean </li></ul><ul><li>Well located </li></ul><ul><li>Parking available </li></ul>
  27. 28. Cultural Experience Offers wide variety of skillfully crafted handicrafts and diverse Indian artifacts & a variety of food served in an Eco friendly manner. Customers might find almost same things every time they go there, but their experience will always be new and different.
  28. 29. Indian Habitat Center India Habitat Centre (IHC) has been conceived as an ideal physical environment with a range of facilities, that would maximize the effectiveness of the individuals and institutions, in their holistic support of the habitat. The principal resolve of the Centre - &quot;to restore at every level - environment and ecological - a balanced, harmonious and improved way of life,&quot; is reflected in its concept and design. It incorporates innovative new technologies in building management systems, conference systems, communication and energy conservation, creating probably the most intelligent building in the country.
  29. 30. IMAGE: IHC has a very intellectual image Its a &quot;ONE STOP FOR KNOWLEDGE and FUN&quot;. Its a refreshing place with all the positive ( towards the environment and society) aimed entities coming together to sensitize others. Indian Habitat Center
  30. 31. CROWD: The crowd is the general public, diplomats, artists, foreigners, which is basically there to move around or maybe even for study purpose, business purpose, or for entertainment purpose. Indian Habitat Center
  31. 32. CUSTOMERS: IHC customers are the crème of the society. it includes high end people like, ISO officers, Politicians, Diplomats, NGO's, etc. Basically the membership is open to all but it was closed in the year of 2000.The reason is : Flood of Members. Current Members: 8000. Corporate members: 300 Individual members: 7700 Indian Habitat Center
  32. 33. The members have to go through an approval committee. The corporate members have to pay 15 lacks per annum. the corporates are issued with 10 cards, which can be used by 10 different individuals under the name of the respective corporate house. The individual members have to pay 15 thousand per annum. The customers are allowed to use facilities which are not open to public. for example, certain restaurants are open specifically to the members. The IHC library is accessible by only members. Fitness centres, internet access and rooms are available to them exclusively. Indian Habitat Center
  33. 34. LOCATION: Its been built in a central location in Delhi: LODHI ROAD. it is surrounded by areas like: Jor Bagh : Entrepreneurs reside in the area (it is considered one amongst the posh areas of the Capital). Lodhi Colony : Government officials reside mostly. Defense colony and Khan market : surrounded by university and IILM. thus, this place becomes a hub for students to hang out. Indian Habitat Center
  34. 35. AMBIENCE: The ambience created is very natural with lots of greenery . It is supported by giving fire red and yellow colored bricks which are out in small lines to merge with the buildings constructed inside the Center. It's a well blended example of various materials and colors too, which unconsciously add to the purpose of making the environment more invitingly refreshing. It has blue glass panels which serve the role of semi-open roof, also serving as screen to direct sunlight. The floorings have circular patterns except for the inside areas of Offices and restaurants etc. Even the plants are cut or placed in geometric patterns. Indian Habitat Center
  35. 36. INTERACTION: Since the place provides with a platform for people to meet and exchange information, the interaction levels are high among the crowd. It's a center where you can directly interact with the second party. Also a lot of on the spot events, plays, exhibitions are held that it builds the feel of mingling with others and sharing information. Helps in learning and knowledge about sensitive issues for example, recently, in an exhibition IHC showcasing how technology is effectively used by physically challenged people. Indian Habitat Center
  36. 37. PROMOTION: Any current happening is advertised through Print media, to bring the events under notice of general public. One of the method of Self Promotion is that Representatives conduct surveys door to door, invite organizations, companies to visit them and if they appreciate the place they organize events there. Indian Habitat Center
  37. 38. HOSPITALITY: Parking is free. There are guards after every few miles. Also, its well connected; the signage system is so effectively done that a new visitor wont have to bother about getting lost. An information center is also there, and they are very co operative. The center is spread over a vast space but is maintained so well in hygiene sense, again maintaining the balance with environment. Indian Habitat Center
  38. 39. USP: According to the information center officials. To enable thinking and democratic exposure to issues and concerns of the marginalized sections of society, development, human rights and self-assertion. But for me, the space is the USP, as it provides with a large open place where one can meet, interact, exchange information and even hang around for hours and hours. In a place like Delhi, IHC provides with a free parking space, which all the more appeals people to come here. Indian Habitat Center
  39. 40. Thank You Submitted by: Kannu Priya Satabdi Jena Pooja Kalra