To Create Visual Brand Identity For a Company Called O3 India. The Range Of Products Include Daily Care And Utility Produc...
DESIGN OBJECTIVE <ul><li>To understand the clients and their products </li></ul><ul><li>To look for visual metaphors that ...
<ul><li>To create a visual identity for a company called O3 India based in Delhi.  </li></ul><ul><li>The core Target Audie...
<ul><li>It is formed by three people (hence the name O3), who come from very diverse backgrounds. Mr. Mathew, Mr. Hari and...
<ul><li>Aim:  To create a niche for itself and build strong brand awareness in the market through online catalogue </li></...
<ul><li>To create a strong positioning as an innovative and eco-friendly Brand in the market </li></ul><ul><li>5 years dow...
<ul><li>Based on their Business Strategy – Their competitors are  </li></ul><ul><li>Modi Care </li></ul><ul><li>Oriflame <...
Packaging - Competition
Website –  Competition Oriflame Amway
Website - Modicare
<ul><li>Website Interface Comparison: </li></ul><ul><li>Modicare –  www.modicare.com </li></ul><ul><li>  </li></ul><ul><li...
<ul><li>Consumers who prefer products that are </li></ul><ul><li>Natural  </li></ul><ul><li>Healthy </li></ul><ul><li>Envi...
<ul><li>Geographic regions : based in Delhi, India </li></ul><ul><li>Demographic : wholesalers, hoteliers, restaurateurs, ...
<ul><li>Strengths </li></ul><ul><li>Team effort with experience in different backgrounds like HR, Research and Business ma...
<ul><li>Opportunities </li></ul><ul><li>Lot of opportunities in the spa  and aromatherapy market with people turning healt...
<ul><li>Natural Fresh Authentic </li></ul><ul><li>  </li></ul>Informal, friendly, caring  
<ul><li>The person is natural, friendly, and open-minded and likes to experiment but that does not mean that he/she is ras...
<ul><li>O3 India offers High Quality products. More Value for money. </li></ul><ul><li>To develop O3 as a range of authent...
<ul><li>Visual Identity - Logo </li></ul><ul><li>Business Cards </li></ul><ul><li>Letterhead </li></ul><ul><li>Packaging <...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
O3 scientifically means  Ozone – bluish coloured gas Te hole in the centre could also  Be referred to the ozone hole In th...
 
 
 
 
 
 
Final Logo
Size variations Maximum size of the logo –  7.1x7.1 cm Minimum size of the logo – 1.5x1.5 cm
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Developing Brand Identity - O3 India

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Diploma project for Semester 8 in BA(H) Communication design in Pearl Academy. A hypothetical brand - O3 India.
The exercise was to develop the brand as well as design the collateral for it. The references were taken from real clients who wanted to set up this business and needed guidance and insights into their Brand and sub brands.

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Developing Brand Identity - O3 India

  1. 1. To Create Visual Brand Identity For a Company Called O3 India. The Range Of Products Include Daily Care And Utility Products, Spices And Aromatherapy Range And Design A Website – Having Online Catalogue.
  2. 2. DESIGN OBJECTIVE <ul><li>To understand the clients and their products </li></ul><ul><li>To look for visual metaphors that stands for the company’s activities and make the elements familiar with the consumers </li></ul><ul><li>To create an online catalogue for O3 India </li></ul><ul><li>Strive to reflect companies personality and create cohesion throughout the companies various categories of product range </li></ul><ul><li>Create guidelines to specify the correct relationships and use of elements like corporate name and identity elements on stationery and letterhead </li></ul>
  3. 3. <ul><li>To create a visual identity for a company called O3 India based in Delhi. </li></ul><ul><li>The core Target Audience would be females , home makers. Age group – 18- 40 yrs old </li></ul><ul><li>People who are quality conscious, health conscious, eco friendly and prefer to use organic products </li></ul><ul><li>Project can be divided into 3 phases: </li></ul><ul><li>Jan - research – Finalization of design brief </li></ul><ul><li>Feb for Exploration, March for Conceptualization of website and Brand Identity </li></ul><ul><li>April - Execution </li></ul>
  4. 4. <ul><li>It is formed by three people (hence the name O3), who come from very diverse backgrounds. Mr. Mathew, Mr. Hari and Mr. Thomas. </li></ul><ul><li>It is based on natural and herbal products, which are scientific as well as eco- friendly </li></ul><ul><li>Their Business is wholesaling in the Hotel, Spa and Food Industry and selling its products under O3 brand name </li></ul><ul><li>Therefore for some consumers O3 would be a supplier and for others a proper brand </li></ul><ul><li>No promotional activities have been done yet </li></ul><ul><li>Range of O3 Products include: </li></ul><ul><li>Essential daily care Range </li></ul><ul><li>Natural Spices and Herbs Range </li></ul><ul><li>Spa and Aromatherapy Range </li></ul>
  5. 5. <ul><li>Aim: To create a niche for itself and build strong brand awareness in the market through online catalogue </li></ul><ul><li>Goal: To perform and deliver the optimum package to the various Industries and potential consumers in the long run </li></ul><ul><li>Core brand Values: </li></ul><ul><li>Natural </li></ul><ul><li>Eco- friendly </li></ul><ul><li>Innovation </li></ul><ul><li>Authentic </li></ul><ul><li>Resourceful </li></ul><ul><li>Fresh </li></ul><ul><li>Energetic </li></ul><ul><li>Lifelong </li></ul><ul><li>Techno/ Scientific </li></ul><ul><li>Green </li></ul>
  6. 6. <ul><li>To create a strong positioning as an innovative and eco-friendly Brand in the market </li></ul><ul><li>5 years down the line – To establish Production facilities get the company together under one roof </li></ul><ul><li>10 years down the line – To set up a boutique and start franchising </li></ul><ul><li>Achieving global standards for management, product quality and performance </li></ul><ul><li>Creating trust and belief amongst their clients </li></ul><ul><li>Promise consistent performance and delivery of product orders to client </li></ul><ul><li>Good team work within the organization – right contacts and support systems </li></ul><ul><li>Recognition and reward for the employees </li></ul>
  7. 7. <ul><li>Based on their Business Strategy – Their competitors are </li></ul><ul><li>Modi Care </li></ul><ul><li>Oriflame </li></ul><ul><li>Amway </li></ul><ul><li>Competitors in the market( future –within 5 year) </li></ul><ul><li>For Essential daily care products range </li></ul><ul><li>Like Fabindia Products, Forrest Essentials, Modicare, Oriflame, Amway </li></ul><ul><li>For Spa and Aromatherapy Range: regional spa’s based in delhi </li></ul><ul><li>Like Medi spa, Dar Spa, Ayurvrdic Spa </li></ul><ul><li>For Spices and Natural Herbs Range </li></ul><ul><li>Like Everest, MDH, Catch Masala </li></ul>
  8. 8. Packaging - Competition
  9. 9. Website – Competition Oriflame Amway
  10. 10. Website - Modicare
  11. 11. <ul><li>Website Interface Comparison: </li></ul><ul><li>Modicare – www.modicare.com </li></ul><ul><li>  </li></ul><ul><li>easy to read links, legible font </li></ul><ul><li>easy navigation </li></ul><ul><li>organized product lists </li></ul><ul><li>simple and structured layout </li></ul><ul><li>layout follows a 2 column grid </li></ul><ul><li>predominant colours – orange and shades of blue </li></ul><ul><li>  </li></ul><ul><li>Oriflame – www.oriflame.com </li></ul><ul><li>  </li></ul><ul><li>easy navigation </li></ul><ul><li>less cluttered than modicare website </li></ul><ul><li>use of human elements and nature- leaf elements </li></ul><ul><li>simple legible fonts – size and colour contrast between heading and text </li></ul><ul><li>well structured layout with links, sub links </li></ul><ul><li>layout follows 3 coloumn grid </li></ul><ul><li>predominant colours – bluish grey and fresh lime Green </li></ul>
  12. 12. <ul><li>Consumers who prefer products that are </li></ul><ul><li>Natural </li></ul><ul><li>Healthy </li></ul><ul><li>Environment conscious </li></ul><ul><li>Quality conscious </li></ul><ul><li>Innovative </li></ul><ul><li>Eco friendly </li></ul><ul><li>Target Audience is very focused/ regional- Delhi based </li></ul>
  13. 13. <ul><li>Geographic regions : based in Delhi, India </li></ul><ul><li>Demographic : wholesalers, hoteliers, restaurateurs, spa managers, working women and home makers </li></ul><ul><li>Socioeconomic: upper middle class and higher class </li></ul><ul><li>Psychographic: a simple, natural, eco-friendly person who is also quality conscious and experimental- uses scientific innovative products. </li></ul><ul><li>Someone who is also health conscious and caring and considerate of their surroundings </li></ul>Daily care and utility products Aromatherapy product range Spices and Condiments <ul><li>Target Audience – </li></ul><ul><li>18- 40 yrs old </li></ul><ul><li>Women- </li></ul><ul><li>Single and married </li></ul><ul><li>Working and home makers </li></ul><ul><li>Target Audience – </li></ul><ul><li>25 – 50 yrs old </li></ul><ul><li>Women- </li></ul><ul><li>Single and married </li></ul><ul><li>Working and home makers </li></ul><ul><li>Target Audience – </li></ul><ul><li>20- 60 yrs old </li></ul><ul><li>Women- </li></ul><ul><li>Single and married </li></ul><ul><li>Working and home makers </li></ul>Tone of Voice – Informal, Fresh, Natural Tone of Voice – Natural, Calm, Soothing Tone of voice – Informal, Fresh, Natural
  14. 14. <ul><li>Strengths </li></ul><ul><li>Team effort with experience in different backgrounds like HR, Research and Business marketing </li></ul><ul><li>Good networking – right contacts, support systems and expertise in their field </li></ul><ul><li>Easy procurement of samples and orders </li></ul><ul><li>Guarantee quality </li></ul><ul><li>Value for Money – good quantity, reasonable prices </li></ul><ul><li>Innovative Natural Products – can be customized according to client needs </li></ul><ul><li>Consistency - Efficient in meeting deadlines </li></ul><ul><li>Weaknesses </li></ul><ul><li>Nascent stage – recently started </li></ul><ul><li>No manpower at the moment –no departments handling accounts, supplies etc. </li></ul><ul><li>The team has to tackle the issue of distant communication –Mr. Thomas who is the scientist – the backbone of the company is still settled in Bombay </li></ul><ul><li>No manufacturing unit at present </li></ul>
  15. 15. <ul><li>Opportunities </li></ul><ul><li>Lot of opportunities in the spa and aromatherapy market with people turning health conscious </li></ul><ul><li>Have already established their presence / made inroads into in the hotel amenities sector – build contacts and gained trust of the clients </li></ul><ul><li>Spices, Condiments, Seasonings, Flavouring agents can be supplied to Restaurants, Hotels (initially) and later under the Brand name in the market </li></ul><ul><li>Spice Oils are in the raw form and are being supplied to the manufacturers </li></ul><ul><li>Threats </li></ul><ul><li>Recession time –economical situations in the market is not very stable </li></ul><ul><li>Dependent on the suppliers for goods </li></ul><ul><li>Competitors who already have their manufacturing units in place </li></ul>
  16. 16. <ul><li>Natural Fresh Authentic </li></ul><ul><li>  </li></ul>Informal, friendly, caring  
  17. 17. <ul><li>The person is natural, friendly, and open-minded and likes to experiment but that does not mean that he/she is rash or careless. On the contrary the person is very careful, not only of their own well-being but also their environment. </li></ul><ul><li>They are quality conscious and health conscious  </li></ul>
  18. 18. <ul><li>O3 India offers High Quality products. More Value for money. </li></ul><ul><li>To develop O3 as a range of authentic, fresh and natural products for today’s health and quality conscious women available exclusively through special online requests. </li></ul>
  19. 19. <ul><li>Visual Identity - Logo </li></ul><ul><li>Business Cards </li></ul><ul><li>Letterhead </li></ul><ul><li>Packaging </li></ul><ul><li>Website </li></ul>
  20. 49. O3 scientifically means Ozone – bluish coloured gas Te hole in the centre could also Be referred to the ozone hole In the environment and imply O3 as an environment conscious And eco friendly brand.
  21. 56. Final Logo
  22. 57. Size variations Maximum size of the logo – 7.1x7.1 cm Minimum size of the logo – 1.5x1.5 cm

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