Trends In Jewellery

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  • 1. DEPARTMENT OF MANAGEMENT STUDIES SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY TRENDS IN JEWELLERYSubmitted To: Dr. L. MOTHILAL REPORT Submitted ByKAMALAKKANNAN G KARTHIKA Section – B
  • 2. Jewellery IndustryINTRODUCTION Gems and Jewellery have been a part of most of the cultures of theworld at some point of time or other. From its basic use as currency, it is nowused as an instrument to store and display wealth. In the recent past (last 3-4decades), this industry has shown an impressive growth worldwide. Thecurrent global market for the sector is estimated at around 85 Billion USD andhas shown a CAGR of 5-10% in the last decade.CLASSIFICATION GEMS AND JEWELLERY INDUSTRY POLISHED GOLD & SYNTHETIC GEM STONES DIAMONDS JEWELLERY STONESThe gems and jewellery industry can broadly be categorised in four segmentsnamely polished diamonds, Gem Stones (such as topaz, ruby, emerald etc.),Gold and other precious metal jewellery and Synthetic stones (made of plastic,glass or other materials). Page | 1
  • 3. INDUSTRY OVERVIEW Indian Jewellery market in 2007 was valued at 70,000 cr. INR (Business ryStandard). • India’s Jewellery market size – US$ 13 billion • Gold Jewellery market CAGR 10 -15% ewellery • Diamond Jewellery market growth – 27% • India remains in world’s largest consumer of gold. • Exports about $ 17 Million in 2006 – 07 GOLD 80% OTHERSINDIAN JEWELLERY INDUSTRY Share of Indias Gem and Jewellery Sector 4% Oganised Retailer Family Jewellers 96% Marriage/Functions 30 20 Investment 10 Daily Purpose of Purchase 0 Gifts Festivals Page | 2
  • 4. TODAY The industry of jewellery has flourished in the past few years due to theincreased demand of fashionable jewellery. The export and import of jewelleryhas also amplified. People nowadays have a passion for jewellery whichaccounts for the growth of this industry all over the world. Jewellery is used forfashion as well as decoration. In the past jewellery was used to adorn biblemonuments and other decorations were made using different pieces ofvaluable jewels. A wide variety of jewellery is available; costume jewellery,fashion jewellery, body jewellery, antique jewellery, traditional jewellery,modern jewellery and many more.LATEST TRENDS a) Recent fluctuations in the stock market, reduced Interest rates made attractive on jewellery investment. b) The gems and jewellery industry occupies an important position in the Indian economy. c) It is a leading foreign exchange earner, as well as one of the fastest growing industries in the country. d) The Indian gems and jewellery industry is competitive in the world market due to its low cost of production and the availability of skilled labour. e) The industry has set up a worldwide distribution network, of more than 3,000 offices for the promotion and marketing of Indian diamonds. f) India is the diamond polishing capital of the world specially the states of Gujarat and Maharashtra. g) 100% FDI is permitted in gems and jewellery sector. h) The growth of Branded Jewellery is eminent in the coming days. Page | 3