A presentation by Ajay Mohan Gaurav Kumar Arvariya Kamalakkannan G Manimegalai Venkatesan T
 
Jargon Alert G
Jargon Alert G  as in 2G, 2.5G and 3G.   The generations of mobile networks.   Officially there are only 1G, 2G & 3G, but ...
<ul><li>Portable!  </li></ul><ul><li>Fits in a Briefcase   </li></ul><ul><li>Voice calls only </li></ul>
<ul><li>GSM, CDMA, TDMA </li></ul><ul><li>  Less power needed, </li></ul><ul><li>Much smaller </li></ul><ul><li>  Better v...
1G 2G 3G 2.5G
•  GPRS, HSCSD  •  Data-capable devices   •  Addition of Mobile Web  •  Camera phones & MMS  1G 2G 3G 2.5G
•  W-CDMA, HSDPA  •  In the early stage  • “ Broadband” Speeds   •  LBS & media players
SUN Among the Stars
 
 
<ul><li>Known for its Price. </li></ul><ul><li>Known for its Quality </li></ul><ul><li>Known for its Classic Models </li><...
Vs.
Market share of Smartphone OS
 
Market segmentation  <ul><li>Functional </li></ul><ul><li>Pleasure </li></ul><ul><li>Luxury </li></ul><ul><li>Business cla...
Functional
Pleasure
Business
Luxury
<ul><li>Package of features </li></ul><ul><li>To meet wide variety of tastes </li></ul>
 
 
 
Mobile StyleZ
<ul><li>skimming pricing strategy </li></ul><ul><li>Wide range of products  </li></ul>
 
 
 
 
 
 
 
BRAND Outlets
MULTI - BRAND Mobile Outlets
Market Penetration
Let’s Grow
Mobile Software and Gaming Companies
&
Vs.
MAN OF  THE  MATCH
6300 1100 6600 Its HOT
Samsung Omnia II  Samsung Soul Its HOT
Its HOT
LG Cookie (KP500) Its HOT
Latest Developments
Latest Developments – Contd.,
Latest Developments – Contd.,
 
No. of samples considered for survey :  100 nos. of all age  group  Information collected based on : <ul><li>Age. </li></u...
Market Composition
NEEDS & PURPOSE
&quot;By 2010 the majority of internet access worldwide would be from mobile phones, not PCs&quot; - Terry Semel CEO Yahoo...
When to call a mobile a Mobile?
 
 
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Mobile industry

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  • Two persons are bringing their hands together. Audiences are asked to guess the action. It is the representation of the Nokia logo.
  • This is the amazing fact that made us selecting the mobile handset industry.
  • G for? G for generation
  • Evolution of Mobile can be represented in generations.
  • The first generation mobile phones are not compact to keep in hands. We have to talk much louder. Have to shout like anything.
  • Two types of technologies such as Global Satellite Mobile, Code Division Multiple Access. Time Division Multiple access and Frequency Division Multiple Access combines to form GSM.
  • CDMA and GSM differs by bandwidth and data transfer in CDMA is very fast.
  • Global Packet Radio Service and High speed circuit switch data are the improvements made for improved internet access.
  • Wideband Code Division Multiple Access and High Speed Downlink Packet Access facilitates the high speed data transfer in CDMA and GSM respectively.
  • Among the various brands, Nokia is leading the market.
  • In the world market share, Nokia has the major part.
  • In India also…
  • Why is it so? What are the reasons for being a SUN among all the stars? These are the secrets behind this success.
  • Nokia’s success has many reasons. One among them is their OS. Symbian is the Nokia’s weapon. In Symbian the third party mobile software can easily be developed and also facilitates the easy usage. Symbian can be compared with Windows as in pc’s for its simplicity.
  • Symbian holds the majority of share in the OS market followed by Blackberry.
  • We all are human beings of course! But our needs differ with each other. That’s why there existing hundreds of models in the handset.
  • Depending upon our needs, the mobile models are classified into functional, pleasure, luxury and business class.
  • The people those who fall under functional category need the mobile just for call and may be for sending SMS some times. They do not use the mobile much other than call. Hence, the mobile need not stuffed with much features. Example…. House wives, senior citizens.
  • Most of the teen-age girls and boys come under pleasure category. They expect features such as music player, FM player, MMS, games, camera, etc.,
  • Business segment people has different kind of needs like document reader, larger contact memory, more memory space, mobile internet, scheduler, etc.,
  • The high class people use luxury type of models to show off their status. It doesn’t matter whether they use or not, but, they want their mobiles to have lots of (almost all) features. They concentrate more on the (stylish)look and (higher)price.
  • Earlier the mobile is termed as a product. Now it is termed as package of features to meet the need of all the people under the segment.
  • The war started with 3315 and followed by 1100. Advanced features like MMC, VGA Camera and third party application facility is introduce in 6600.
  • Sony Ericsson gave a tough competition with their Walkman series and also with their camera clarity. It forced Nokia to do something new. Nokia introduced N-series, which was a huge hit. After that, Nokia introduced specialized music series, Music express and regained its lost market share from all its competitors.
  • Blackberry entered Business Mobile Market opposing the Nokia’s 8800. Blackberry’s success forced Nokia to introduce E-Series exclusively with business applications. Now all the players are in to this segment due to the attractiveness in the near future.
  • The styles of handset includes flip, slide, bar, qwerty and touch.
  • Nokia follows skimming price strategy. Starts with higher price and reduces price over a period of time makes it a brand reachable to every people.
  • These are some of the modes of advertising the mobiles.
  • Mobile industry players nowadays associate themselves to the sports for establishing and familiarizing the brand. Nokia and Spice with IPL.
  • Sony with WTA and LG with ICC are some of the major agreements made.
  • Nokia’s CSR initiative for collecting e-Waste in their retail outlets and service centres is a huge hit and gave laurels to the company.
  • Sponsoring Programme, exclusive reviews in popular channels are some of the marketing tactics followed in the industry.
  • Brand Ambassadors are now becoming Mandatory for mobile industry. The deals signed by them are for multi million dollars.
  • Distribution centres for the product seems to be very important for its success.
  • All the brands has its own Branded outlets for their own exclusive products.
  • Multi Branded Mobile showroom is a major contributor of sales. The promotional offers are quite well advertised and customers are impressed by their services.
  • The new market entrants are very impressive in their strategies. They have their packed feature with lower cost.
  • The mobile industry not only grows tremendously alone. But it also makes lot many other industries to grow. Example… mobile pouch, blue tooth headset, ear-phone, mobile stand, etc.,
  • Mobile Industry makes gaming industry and mobile software industry grow. Some of the developers of games and software are said.
  • After the entry of mobile phones, we gradually forgets about things like calculator, wrist watch, FM Player, video camera, etc.,
  • Small wins. Legacy continues. Entry of Mobile with packed features made the slow and deterring usage of Landlines resulting in the stage of even extinction of landlines.
  • Among the hundreds of models available, some models faced a big hit. i.e. sold much higher number of units.
  • “ Nokia-1100” has crossed 200 million units of sales in less than 5 months of period. It is the highest sold “consumer electronic product” in the history.
  • Samsung-Omnia has got the market because of its biggest screen, 1000 times clearer display than LCD, full touch, etc.,
  • Sony Ericsson has its own stars namely W300i, W750i and W810i. They are masterpiece of Sony in terms of their Camera and Music quality.
  • The pet name for “LG KP500” is Cookie. LG for the first time introduced touch screen mobile. Hence for the penetration, it has introduced this model with less features
  • Impatience is the word of the decade. So introduction of high speed internet is going to make huge business.
  • Changing the shape of the mobile is the next bench mark for mobile industry. All players are developing the concept model and are in the R&amp;D shelves.
  • Now Banks, Transport services, etc., are developing their own mobile application for facilitating the customers. “How about the security for the financial transaction?” is Million Dollar Question.
  • We wondered at the success story of Nokia. So we wanted to cross check the fact. We conducted a survey to prove that fact.
  • The result proved that Nokia’s success is a reality and not an imaginary.
  • Nokia is the favourite of all is the result of our survey due to its durability.
  • This graph shows us that people’s migration from general purpose towards entertainment.
  • Quote which seems to be logical and tends to be certain in terms of Validity.
  • Without the features shown ( blue tooth, wi-fi, 3G, GPRS, EDGE, MMC support, GPS, JAVA) , today’s youngsters won’t call that as a mobile.
  • We are not certain about the future of the industry. But we made some assumptions and made the following points. Customer convenience, evolving the behaviour and replicating the same in the handset followed by security for the monetary transactions may be the future improvements are to be expected.
  • Thank you for your Patience.
  • Mobile industry

    1. 1. A presentation by Ajay Mohan Gaurav Kumar Arvariya Kamalakkannan G Manimegalai Venkatesan T
    2. 3. Jargon Alert G
    3. 4. Jargon Alert G as in 2G, 2.5G and 3G.   The generations of mobile networks.   Officially there are only 1G, 2G & 3G, but several midpoints have been defined as 2.5G, 2.75G, 4G, etc.
    4. 5. <ul><li>Portable! </li></ul><ul><li>Fits in a Briefcase   </li></ul><ul><li>Voice calls only </li></ul>
    5. 6. <ul><li>GSM, CDMA, TDMA </li></ul><ul><li>  Less power needed, </li></ul><ul><li>Much smaller </li></ul><ul><li>  Better voice quality </li></ul><ul><li>  SMS </li></ul>1G 2G 3G 2.5G
    6. 7. 1G 2G 3G 2.5G
    7. 8. • GPRS, HSCSD  • Data-capable devices   • Addition of Mobile Web  • Camera phones & MMS  1G 2G 3G 2.5G
    8. 9. • W-CDMA, HSDPA  • In the early stage  • “ Broadband” Speeds   • LBS & media players
    9. 10. SUN Among the Stars
    10. 13. <ul><li>Known for its Price. </li></ul><ul><li>Known for its Quality </li></ul><ul><li>Known for its Classic Models </li></ul><ul><li>Known for its Service </li></ul><ul><li>Known for easy handling </li></ul>
    11. 14. Vs.
    12. 15. Market share of Smartphone OS
    13. 17. Market segmentation <ul><li>Functional </li></ul><ul><li>Pleasure </li></ul><ul><li>Luxury </li></ul><ul><li>Business class </li></ul>
    14. 18. Functional
    15. 19. Pleasure
    16. 20. Business
    17. 21. Luxury
    18. 22. <ul><li>Package of features </li></ul><ul><li>To meet wide variety of tastes </li></ul>
    19. 26. Mobile StyleZ
    20. 27. <ul><li>skimming pricing strategy </li></ul><ul><li>Wide range of products </li></ul>
    21. 35. BRAND Outlets
    22. 36. MULTI - BRAND Mobile Outlets
    23. 37. Market Penetration
    24. 38. Let’s Grow
    25. 39. Mobile Software and Gaming Companies
    26. 40. &
    27. 41. Vs.
    28. 42. MAN OF THE MATCH
    29. 43. 6300 1100 6600 Its HOT
    30. 44. Samsung Omnia II Samsung Soul Its HOT
    31. 45. Its HOT
    32. 46. LG Cookie (KP500) Its HOT
    33. 47. Latest Developments
    34. 48. Latest Developments – Contd.,
    35. 49. Latest Developments – Contd.,
    36. 51. No. of samples considered for survey : 100 nos. of all age group Information collected based on : <ul><li>Age. </li></ul><ul><li>Current Mobile Brand Using </li></ul><ul><li>Reason for the Brand </li></ul><ul><li>Migration from Brand if any </li></ul><ul><li>Mobile Usage for </li></ul>
    37. 52. Market Composition
    38. 53. NEEDS & PURPOSE
    39. 54. &quot;By 2010 the majority of internet access worldwide would be from mobile phones, not PCs&quot; - Terry Semel CEO Yahoo 2006
    40. 55. When to call a mobile a Mobile?

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