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Corporate Social Responsibility Isme Presentations

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  • 1. Corporate Social Responsibility – A new Corporate Policy Where profits are not the only policy that corporates frame - : By Kankan Paul
  • 2. Why Social responsibility in business?
    • Millions in poverty, Globalization and urbanization.
    • Improve business environment for all and support better wages, equality, employment and human rights standards.
    • Credibility – brand –strong tradition of helping communities.
    • Being a great place to work, high standards of ethics.
  • 3. What leaders say
    • In the words of Dr. Jamshed J Irani, Director,Tata Sons at the 27 th Annual Meeting for a session on Corporate Social Responsibility at the US India British Council:-
    • The primary aim of the industry should not only be to make money. The aim should be to serve customers and other stake holders and the result will surely enable the process of wealth creation.
    • Part of the wealth thus created should be benefit the community and the nation.
    • In the creation of wealth restrain must be taken not only to protect the environment but also enhance it, so that this world, which as they will be borrowed by our children get a better place to live in.
    • Leadership in business is thus living by these ideals and leading by example.
    • In today’s world the only constant is change. Leaders must therefore, anticipate change, drive it, make it acceptable to all stakeholders and turn threats into opportunities through their vision and actions.
    • All this brings wellness to an individual and to the future. The idea of the industry is hence not only creation of wealth but also bridge the gaps between have’s and have nots.
  • 4. NIKE’s association with CSR
    • “ We see corporate responsibility as a catalyst for growth and innovation” said Nike CEO Mark Parker. “It is an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change.”
  • 5. Flow diagram depicting various strategies by NIKE on CSR
  • 6. Corporate Responsibility at NIKE
    • Nike not only moves CSR to the centre of its business strategy but it is also making a difference to its supply chain where 800,000 workers work in contract factories. That is the area where it can make the greatest difference.
    • Nike’s Consider Design and the Environment
  • 7. Nike’s tryst with Environment
    • Reduce waste generated across their entire supply chain.
    • Reduce their CO2 emissions.
    • Use chemistry and design innovation to eliminate toxins and waste.
    • Design themselves into an ultimate, aspirational goal of creating closed-loop products and business models (products that can be reused or recycled).
  • 8. Goals on Environment completed in FY04
    • Sustainable materials : Incorporate a minimum of 5% organic cotton in all cotton materials by 2010.Increase use of environment friendly rubber to 60% of all rubber used.
    • Chemistry : Minimize usage of PVC.
    • Waste: Continue to drive waste elimination efforts.
    • Water: Develop a strategy on our environmental footprint with respect to water.
    • Business Process : Integrate sustainable design thinking into the business.
  • 9. Progress Report in FY05-06
    • Progress on goal. Through FY06, 52 percent of all cotton-containing garments contain a minimum of 5 percent organic cotton.
    • Used environmentally preferred rubber in more than 50 percent all footwear in FY06.
    • Established the sustainable product innovation team and began educating designers on sustainable design guidelines in FY05-06.
  • 10. Target 2011 at Nike
    • All Nike footwear will meet or exceed standards set in their sustainability index.
    • All Nike brand facilities and business travel will be climate neutral.
    • Seventeen percent reduction in footwear waste.
    • Thirty percent reduction in packaging and point of purchase waste.
  • 11.