‘Web’ + ‘Log’ = Blog
Definition - A page on which an individual
records personal/public opinions.
Improvement of Writing Skills
Free and Easy. First choice for beginners.
Mostly paid and little difficult for beginners.
WordPress is the only choice for Professional
bloggers and those who wish to make it big.
Best platform if what you’ll be publishing is mostly
You can’t go without a name, the same is true for a blog
This is how people will come to your blog
What will you primarily publish on it?
Who will be your intended audience?
– For a blog to be successful your content needs to be useful and
unique to your readers
– Min: 250 Words
– Max: 1000 Words
– More posts increases readership
– Comprehensive or Non-comprehensive
A good design and interface keeps the reader
interested in the content. Readers run from websites
with bad designs.
Blogger & WordPress offer a wide variety of
themes and designs to choose from.
Apart from these, you can get third party
themes as well as custom made ones.
Blogging Routine: Daily or Weekly
Social Media + Blogging
Share your Blog on Social Networks.
Top Social Networks
While creating Social Networking profiles of your
Blog online, choose Unique and consistent name
across every platform.
E.g.: The website Mashable has a Twitter
profile ‘@Mashable’ and Facebook Page
• Link your Facebook page, Twitter account, and
website to one another.
• Have convenient links for people to subscribe to
your blog, to post it on Facebook and other
social media sites, or to Tweet it.
Display ads from advertising companies on your blog
Find your own advertisers
Affiliate programs are where you take a commission for
referring a reader who purchases a product or service to a
Follow Other Blogs
Practice SEO(Search Engine Optimization) for
higher page ranks
Spread news about your blog, online as well as