Marketing warfare<br />
Maruti <br />and <br />Hyundai<br />
Maruti’s DNA<br /><ul><li>Born as a government company.Feb 1981
Suzuki as a minor partner. October 1982
Make a people's car for middle class India.</li></li></ul><li>Suzuki’s DNA<br /><ul><li>Suzuki Motor Corporation, has been...
Ability to pack power and performance into a compact.
Lightweight engine that is clean and fuel efficient.</li></li></ul><li>Maruti suzuki today<br /><ul><li>More than half the...
Maruti is subsidiary of Suzuki Motor Corporation Japan.
Produced and sold over 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries. </li><...
Maruti 800
Alto to stylish hatchback Ritz
A star
Swift
Wagon R
Estillo
sedans Dzire
SX4
Sports Utility vehicle Grand Vitara.</li></li></ul><li>Maruti’s network<br /><ul><li>Built a strong sales network of 600 o...
spread over 393 towns and cities
Provide maintenance support to customers through 2628 workshops.
spread over 1200 towns and cities.  </li></li></ul><li>PLAYERS IN INDIAN MARKET<br />
Swot Analysis……<br /><ul><li>Strengths
Weakness
Opportunity
Threat</li></li></ul><li>STRENGTHS<br /><ul><li> Established distribution and after-sales networks
 Understanding of the Indian market and ability to liaison with the government
 Ability to design products with differentiating features
 Brand Image
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Marketing Warfare(Maruti And Hyundai)

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Marketing Warfare(Maruti And Hyundai)

  1. 1. Marketing warfare<br />
  2. 2. Maruti <br />and <br />Hyundai<br />
  3. 3.
  4. 4. Maruti’s DNA<br /><ul><li>Born as a government company.Feb 1981
  5. 5. Suzuki as a minor partner. October 1982
  6. 6. Make a people's car for middle class India.</li></li></ul><li>Suzuki’s DNA<br /><ul><li>Suzuki Motor Corporation, has been a global leader in mini and compact cars for three decades.
  7. 7. Ability to pack power and performance into a compact.
  8. 8. Lightweight engine that is clean and fuel efficient.</li></li></ul><li>Maruti suzuki today<br /><ul><li>More than half the number of cars sold in India wear a Maruti Suzuki badge.
  9. 9. Maruti is subsidiary of Suzuki Motor Corporation Japan.
  10. 10. Produced and sold over 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries. </li></li></ul><li>Product range…<br /><ul><li>full range of cars- from entry level to Sports Utility vehicle.
  11. 11. Maruti 800
  12. 12. Alto to stylish hatchback Ritz
  13. 13. A star
  14. 14. Swift
  15. 15. Wagon R
  16. 16. Estillo
  17. 17. sedans Dzire
  18. 18. SX4
  19. 19. Sports Utility vehicle Grand Vitara.</li></li></ul><li>Maruti’s network<br /><ul><li>Built a strong sales network of 600 outlets
  20. 20. spread over 393 towns and cities
  21. 21. Provide maintenance support to customers through 2628 workshops.
  22. 22. spread over 1200 towns and cities.  </li></li></ul><li>PLAYERS IN INDIAN MARKET<br />
  23. 23. Swot Analysis……<br /><ul><li>Strengths
  24. 24. Weakness
  25. 25. Opportunity
  26. 26. Threat</li></li></ul><li>STRENGTHS<br /><ul><li> Established distribution and after-sales networks
  27. 27. Understanding of the Indian market and ability to liaison with the government
  28. 28. Ability to design products with differentiating features
  29. 29. Brand Image
  30. 30. Experience and Know-how in technology</li></li></ul><li>WEAKNESSES<br /><ul><li> Lack of experience with the foreign market
  31. 31. Inexperience with foreign workforce
  32. 32. Heavy Import tariffs</li></li></ul><li>OPPORTUNITY<br /><ul><li> Increased purchasing power of Indian middleclass category
  33. 33. Govt. subsidies
  34. 34. Tax benefits
  35. 35. Foreign collaboration</li></li></ul><li>THREATS<br /><ul><li> Threats from Chinese manufacturers
  36. 36. Indian as well as foreign competitors</li></li></ul><li>CORPORATE RESPONSIBILITY<br /><ul><li>Adopting State Run ITI's
  37. 37. GUJARATI - Employment opportunities with driver training</li></li></ul><li>Contd…..<br /><ul><li>Focus on Children Education
  38. 38. Maruti’s Appreciation</li></li></ul><li>Awards…..<br /><ul><li>Golden Peacock award for Environment Management 2007.
  39. 39. awarded first prize for excellence in implementation of Energy Conservation measures in industrial sector</li></li></ul><li>
  40. 40. Hyundai Motor Company<br /><ul><li>Established in 1967, Hyundai Motor Co.
  41. 41. grown into the Hyundai-Kia Automotive Group.
  42. 42. ranked as the world’s fifth-largest automaker in 2007.
  43. 43. Employing over 75,000 people worldwide.
  44. 44. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.</li></li></ul><li>Hyundai Motor India Limited (HMIL)<br /><ul><li>Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea
  45. 45. second largest car manufacturer
  46. 46. the largest passenger car exporter from India
  47. 47. HMIL presently markets 33 variants of passenger cars across segments</li></li></ul><li>Products available….<br /><ul><li>Santro xing
  48. 48. i10
  49. 49. Getz prime
  50. 50. i20
  51. 51. Accent
  52. 52. Verna
  53. 53. Sonata
  54. 54. Tucson</li></li></ul><li>Swot<br />analysis<br />
  55. 55. Strengths…..<br /><ul><li>The Quality Advantage.
  56. 56. experience fewer problems with their vehicles.
  57. 57. A Buying Experience Like No Other.</li></ul> network of 250 state-of-the-art showrooms across 189 cities.<br /><ul><li>Quality Service across 1036 Cities.
  58. 58. best in-service experience
  59. 59. best service delivery
  60. 60. highest service quality </li></li></ul><li>Weakness….<br /><ul><li>Commodity Price Risks.
  61. 61. higher costs due to changes in prices of inputs such as steel, aluminum, plastics and rubber.
  62. 62. Exchange Rate Risk.
  63. 63. risks associated with fluctuations in foreign exchange rates mainly of import of components. </li></li></ul><li>Opportunities….<br /><ul><li>Leading Growth.
  64. 64. the growth in the passenger car sector last year.</li></ul>sales went up 30% to 4,72,000 units.<br />
  65. 65. Threats….<br /><ul><li>Risk Factors.
  66. 66. Hyundai is exposed to a variety of markets
  67. 67. Business Risks
  68. 68. risks including the effects of demand dynamics, commodity prices, currency exchange rates</li></li></ul><li>Promotion stratergy…<br /><ul><li>Road shows
  69. 69. Television
  70. 70. Radio
  71. 71. Print ads
  72. 72. Workshop and seminars
  73. 73. Banners, neon signs
  74. 74. Booklets and pamphlets</li></li></ul><li>Awards<br /><ul><li>Hyundai cars have been a favorite at all awards ceremonies and has won many awards
  75. 75. The Sonata Embera won the 'Executive Car of The Year 2006' award from Business Standard Motoring magazine
  76. 76. NDTV Profit Car & Bike India had declared the Tucson as the 'SUV of The Year 2006'</li></li></ul><li>Thank you<br />Made by:-<br /> Kanishk singh<br /> Darshan singh<br />

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