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Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
Marketing Warfare(Maruti And Hyundai)
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Marketing Warfare(Maruti And Hyundai)

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  • 1. Marketing warfare
  • 2. Maruti
    and
    Hyundai
  • 3.
  • 4. Maruti’s DNA
    • Born as a government company.Feb 1981
    • 5. Suzuki as a minor partner. October 1982
    • 6. Make a people's car for middle class India.
  • Suzuki’s DNA
    • Suzuki Motor Corporation, has been a global leader in mini and compact cars for three decades.
    • 7. Ability to pack power and performance into a compact.
    • 8. Lightweight engine that is clean and fuel efficient.
  • Maruti suzuki today
    • More than half the number of cars sold in India wear a Maruti Suzuki badge.
    • 9. Maruti is subsidiary of Suzuki Motor Corporation Japan.
    • 10. Produced and sold over 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries.
  • Product range…
  • Maruti’s network
    • Built a strong sales network of 600 outlets
    • 20. spread over 393 towns and cities
    • 21. Provide maintenance support to customers through 2628 workshops.
    • 22. spread over 1200 towns and cities.  
  • PLAYERS IN INDIAN MARKET
  • 23. Swot Analysis……
  • STRENGTHS
    • Established distribution and after-sales networks
    • 27. Understanding of the Indian market and ability to liaison with the government
    • 28. Ability to design products with differentiating features
    • 29. Brand Image
    • 30. Experience and Know-how in technology
  • WEAKNESSES
    • Lack of experience with the foreign market
    • 31. Inexperience with foreign workforce
    • 32. Heavy Import tariffs
  • OPPORTUNITY
    • Increased purchasing power of Indian middleclass category
    • 33. Govt. subsidies
    • 34. Tax benefits
    • 35. Foreign collaboration
  • THREATS
    • Threats from Chinese manufacturers
    • 36. Indian as well as foreign competitors
  • CORPORATE RESPONSIBILITY
    • Adopting State Run ITI's
    • 37. GUJARATI - Employment opportunities with driver training
  • Contd…..
    • Focus on Children Education
    • 38. Maruti’s Appreciation
  • Awards…..
    • Golden Peacock award for Environment Management 2007.
    • 39. awarded first prize for excellence in implementation of Energy Conservation measures in industrial sector
  • 40. Hyundai Motor Company
    • Established in 1967, Hyundai Motor Co.
    • 41. grown into the Hyundai-Kia Automotive Group.
    • 42. ranked as the world’s fifth-largest automaker in 2007.
    • 43. Employing over 75,000 people worldwide.
    • 44. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.
  • Hyundai Motor India Limited (HMIL)
    • Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea
    • 45. second largest car manufacturer
    • 46. the largest passenger car exporter from India
    • 47. HMIL presently markets 33 variants of passenger cars across segments
  • Products available….
  • Swot
    analysis
  • 55. Strengths…..
    • The Quality Advantage.
    • 56. experience fewer problems with their vehicles.
    • 57. A Buying Experience Like No Other.
    network of 250 state-of-the-art showrooms across 189 cities.
    • Quality Service across 1036 Cities.
    • 58. best in-service experience
    • 59. best service delivery
    • 60. highest service quality
  • Weakness….
    • Commodity Price Risks.
    • 61. higher costs due to changes in prices of inputs such as steel, aluminum, plastics and rubber.
    • 62. Exchange Rate Risk.
    • 63. risks associated with fluctuations in foreign exchange rates mainly of import of components.
  • Opportunities….
    • Leading Growth.
    • 64. the growth in the passenger car sector last year.
    sales went up 30% to 4,72,000 units.
  • 65. Threats….
    • Risk Factors.
    • 66. Hyundai is exposed to a variety of markets
    • 67. Business Risks
    • 68. risks including the effects of demand dynamics, commodity prices, currency exchange rates
  • Promotion stratergy…
  • Awards
    • Hyundai cars have been a favorite at all awards ceremonies and has won many awards
    • 75. The Sonata Embera won the 'Executive Car of The Year 2006' award from Business Standard Motoring magazine
    • 76. NDTV Profit Car & Bike India had declared the Tucson as the 'SUV of The Year 2006'
  • Thank you
    Made by:-
    Kanishk singh
    Darshan singh

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