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Marketing Solutions2012 LinkedIn India Audience 360 Report       Marketing Solutions                         1
A new way of doing businessMarketing Solutions                  2
82% use LinkedIn as their primary professionalnetworking site                                   Source: LinkedIn India Aud...
2 out of 3 members use LinkedIn to keep up onbusiness news or to research companies                                  Sourc...
And a broad range of other business activities                                                     LinkedIn is really aago...
LinkedIn drove 149M business leads in India in 2011     # of business activities conducted on LinkedIn in 2011            ...
LinkedIn is the most trusted information source                                                           LinkedIn is most...
Professionals are more confident in information onLinkedIn compared to other social networks                              ...
Members trust LinkedIn to help grow, connect, & stayinformed Q: To what extent do you agree or disagree with the following...
Insights It’s not all about finding jobs. Today’s professionals tap into social  platforms for all types of business. Pr...
Professionals are engaged with & prefer LinkedIn     Marketing Solutions                       11
Members have a deep affinity for LinkedIn•   LinkedIn is a valuable professional resource that nearly 1 in 5 members “coul...
LinkedIn is an essential site for business Q: Why do you find LinkedIn an essential site? Tag-cloud Base: Among those who ...
Social environment matters                                                        LinkedIn Member                         ...
Professionals increasingly use LinkedIn•   62% of LinkedIn Members have increased their use of the site over the past year...
Insights Utility = affinity. Professionals are engaged with LinkedIn because it’s  an essential business platform. Custo...
LinkedIn’s Affluent ProfessionalsMarketing Solutions                      17
The most affluent professionals anywhere•       About one-quarter of LinkedIn members are executives or business owners•  ...
Our members plan to purchase a wide range ofproducts and services per for personal reasons                                ...
Our members has authority over a wide range ofdecisions•   1 in 5 are responsible for all business decisions at their comp...
For our members, business travel is a big part of theirlives                                     Source: LinkedIn India Au...
LinkedIn reaches IT decision makers•   44% of LinkedIn members are IT decision makers with authority over a wide range of ...
LinkedIn members are employed in high power professions   Q: Which of the following categories best describes your current...
And a range of industries, with a focus on tech                                    Source: LinkedIn India Audience 360 Sur...
LinkedIn is a unique resource for small & medium businesses                                                         25%   ...
Insights LinkedIn has more affluent professionals than anywhere else. As executives and business owners, LinkedIn member...
Thank you!Marketing Solutions       27       27
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LinkedIn India audience report 2012

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  • LI Positioning & Value Prop: High-Level
  • LI Positioning & Value Prop: High-Level
  • LI Positioning & Value Prop: High-Level
  • Agenda for the meeting
  • Agenda for the meeting
  • Agenda for the meeting
  • Transcript of "LinkedIn India audience report 2012"

    1. 1. Marketing Solutions2012 LinkedIn India Audience 360 Report Marketing Solutions 1
    2. 2. A new way of doing businessMarketing Solutions 2
    3. 3. 82% use LinkedIn as their primary professionalnetworking site Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 3
    4. 4. 2 out of 3 members use LinkedIn to keep up onbusiness news or to research companies Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 4
    5. 5. And a broad range of other business activities LinkedIn is really aagood LinkedIn is really good medium for staying in touch medium for staying in touch with the current business with the current business and technology flow, and technology flow, industry experts, etc. industry experts, etc. LinkedIn Member Information Technology Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 5
    6. 6. LinkedIn drove 149M business leads in India in 2011 # of business activities conducted on LinkedIn in 2011 LinkedIn is aareliable & LinkedIn is reliable & excellent source for genuine excellent source for genuine leads & news relevant to any leads & news relevant to any industry vertical. industry vertical. 149M Business Leads Company LinkedIn Member Research Product / Service Manufacturing Manager 189M Research LinkedIn is aagood source for LinkedIn is good source for 223M leads and research on aa leads and research on company. company. Products / Services 96M LinkedIn Member Sold Consultant Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 6
    7. 7. LinkedIn is the most trusted information source LinkedIn is most trusted LinkedIn is most trusted website for professionals. I I website for professionals. have been recommending have been recommending this site to everyone. this site to everyone. LinkedIn Member Human Resources Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 7
    8. 8. Professionals are more confident in information onLinkedIn compared to other social networks LinkedIn is most trusted LinkedIn is most trusted website for professionals. I I website for professionals. have been recommending have been recommending this site to everyone. this site to everyone. LinkedIn Member Human Resources Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 8
    9. 9. Members trust LinkedIn to help grow, connect, & stayinformed Q: To what extent do you agree or disagree with the following statements about your experience on LinkedIn? (those rating strongly agree, agree) Base: All respondents 73% trust the information on LinkedIn more than any other professional 70% use LinkedIn to understand the network latest industry trends 66% 71% use LinkedIn to develop expertise and stay current on their industry agree that LinkedIn helps them develop relationships and grow new business 92% agree LinkedIn helps them network with other professionals Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 9
    10. 10. Insights It’s not all about finding jobs. Today’s professionals tap into social platforms for all types of business. Professionals trust information when it comes from connections they know and respect. LinkedIn is a unique resource for professionals. Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 10
    11. 11. Professionals are engaged with & prefer LinkedIn Marketing Solutions 11
    12. 12. Members have a deep affinity for LinkedIn• LinkedIn is a valuable professional resource that nearly 1 in 5 members “couldn’t live without”• 71% find LinkedIn a very useful site LinkedIn has unique reach with the majority of respondents saying these are “not sites I really use” Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 12
    13. 13. LinkedIn is an essential site for business Q: Why do you find LinkedIn an essential site? Tag-cloud Base: Among those who indicated LinkedIn was “an essential site, I couldn’t live without” Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 13
    14. 14. Social environment matters LinkedIn Member Manager [LinkedIn is] the best [LinkedIn is] the best professional professional networking portal in networking portal in the world. the world. 88% 88% agree LinkedIn is where they maintain agree LinkedIn is where they maintain their professional identity their professional identity 79% 79% prefer to have separate social networks 93% 93% prefer to have separate social networks say LinkedIn allows them to stay say LinkedIn allows them to stay for their personal and professional lives for their personal and professional lives connected to their professional network connected to their professional network Marketing Solutions 14 Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
    15. 15. Professionals increasingly use LinkedIn• 62% of LinkedIn Members have increased their use of the site over the past year % who use each site for professional networking LinkedIn 95% Facebook 62% Twitter 23% Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 15
    16. 16. Insights Utility = affinity. Professionals are engaged with LinkedIn because it’s an essential business platform. Customers want separate networks for their personal and professional personas. Develop social programs accordingly. LinkedIn has unique reach among professionals. Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 16
    17. 17. LinkedIn’s Affluent ProfessionalsMarketing Solutions 17
    18. 18. The most affluent professionals anywhere• About one-quarter of LinkedIn members are executives or business owners• More than 1 in 10 have household incomes over Rs. 25 lakhs Q: Which best describes your job title? Q: What was your HH income in 2010? Base: All respondents Base: All respondents Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 18
    19. 19. Our members plan to purchase a wide range ofproducts and services per for personal reasons Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 19
    20. 20. Our members has authority over a wide range ofdecisions• 1 in 5 are responsible for all business decisions at their company Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 20
    21. 21. For our members, business travel is a big part of theirlives Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 21
    22. 22. LinkedIn reaches IT decision makers• 44% of LinkedIn members are IT decision makers with authority over a wide range of tech purchases 44% of LinkedIn members are IT Decision Makers Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 22
    23. 23. LinkedIn members are employed in high power professions Q: Which of the following categories best describes your current occupation? Base: All respondents Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 23
    24. 24. And a range of industries, with a focus on tech Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 24
    25. 25. LinkedIn is a unique resource for small & medium businesses 25% Companies with less than 50 employees 32% Companies with 51 to 1,000 employees 44% Companies with 1,000 or more employees Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 25
    26. 26. Insights LinkedIn has more affluent professionals than anywhere else. As executives and business owners, LinkedIn members have decision making authority. While B2B is an obvious target, this audience is desirable for any marketer seeking affluent professionals. Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942). Marketing Solutions 26
    27. 27. Thank you!Marketing Solutions 27 27
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