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Sun Tzu,[object Object],and the Art of UX Influence,[object Object],By Eva Kaniasty,[object Object],@kaniasty,[object Object],INTJ (The Mastermind),[object Object]
You have to fight to win.  ,[object Object],All is fair in love and war.,[object Object],- Definitely not Sun Tzu,[object Object]
[object Object]
 722–481 BC
 Wrote Sun Tzu’s Art of WarSun Tzu,[object Object]
Winning,[object Object],Strategy,[object Object],Tactics,[object Object],Human Behavior,[object Object],You,[object Object],Enemies,[object Object],Friends,[object Object],Opportunity,[object Object]
Strategy,[object Object]
Be calculating.,[object Object],Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand.  (I-26),[object Object]
What do you want?,[object Object],I want UX to move to another department,[object Object],I want a promotion,[object Object],I want <X> to stop sabotaging my projects,[object Object],I want time for research built into the release schedule,[object Object]
When do you want it?,[object Object],I want it now,[object Object],2 months,[object Object],6 months,[object Object],1 year,[object Object],Good luck.,[object Object]
Have a plan.,[object Object],All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.  (VI-27),[object Object]
Pick your battles.,[object Object],Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.  (IV-15),[object Object]
Tactics,[object Object]
In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. (V-5) ,[object Object],Play politics.,[object Object],- Sun Tzu,[object Object]
Play politics.,[object Object],Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams; like the sun and moon, they end but to begin anew; like the four seasons, they pass away to return once more.  (V-6),[object Object],- Sun Tzu,[object Object]
Human Behavior,[object Object]
Bring candy.,[object Object],If soldiers are punished before they have grown attached to you, they will not prove submissive; and, unless submissive, then will be practically useless. If, when the soldiers have become attached to you, punishments are not enforced, they will still be useless. (IX-42),[object Object],Expect something in return. ,[object Object]
Remember Maslow,[object Object]
Be flexible. ,[object Object],Bestow rewards without regard to rule, issue orders without regard to previous arrangements; and you will be able to handle a whole army as though you had to do with but a single man.  (XI-56),[object Object],Be objective. ,[object Object],- Sun Tzu,[object Object]
You,[object Object]
If you know the enemy and know yourself, you need not fear the result of a hundred battles. (III-18) ,[object Object],Predict. ,[object Object],- Sun Tzu,[object Object]
Check your attitude,[object Object],Are you an optimist?,[object Object]
Evaluate your position,[object Object]
Your Image,[object Object]
Project confidence. ,[object Object],Be stern in the council-chamber, so that you may control the situation.  (XI-64),[object Object]
Control yourself. ,[object Object],Do not swallow bait offered by the enemy. (VII-35),[object Object],- Sun Tzu,[object Object]
Enemies,[object Object]
Win some, lose some. ,[object Object],To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.  (IX-37),[object Object]
Enemy:,[object Object],Code-Centric Developer,[object Object]
Enemy:,[object Object],Genius Designer,[object Object]
Enemy:,[object Object],Clueless Executive,[object Object]
Enemy:,[object Object],Insecure < >,[object Object]
How strong is your enemy?,[object Object],So in war, the way is to avoid what is strong and to strike at what is weak. (VI-30),[object Object]
Friends,[object Object]
Figure out others’ agendas. ,[object Object],We cannot enter into alliances until we are acquainted with the designs of our neighbors.  (VII-12),[object Object],- Sun Tzu,[object Object]
Other People’s Goals,[object Object]
Hidden Agendas,[object Object]
Turn enemies into friends. ,[object Object],The enemy's spies who have come to spy on us must be sought out, tempted with bribes, led away and comfortably housed. Thus they will become converted spies and available for our service. ,[object Object],- Sun Tzu,[object Object]
The friendly developer,[object Object]
The collaborative designer,[object Object]
The project/product manager,[object Object]
Other assorted allies,[object Object]
Final Advice on Fighting,[object Object]
The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim. (V-13) ,[object Object],Timing matters.,[object Object],- Sun Tzu,[object Object]

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Sun Tzu & The Art of UX Influence

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