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The Role of an Academic Library in Developing an Entrepreneurial Community
 

The Role of an Academic Library in Developing an Entrepreneurial Community

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13th Annual Conference, Coalition of Urban and Metropolitan Universities, Baltimore, MD, October 21, 2007.

13th Annual Conference, Coalition of Urban and Metropolitan Universities, Baltimore, MD, October 21, 2007.

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    The Role of an Academic Library in Developing an Entrepreneurial Community The Role of an Academic Library in Developing an Entrepreneurial Community Presentation Transcript

    • The Role of an Academic Library in Developing an Entrepreneurial Community Ka-Neng Au Rutgers University Libraries CUMU 13 th Annual Conference 21 October 2007
    • NJ Small Business Development Centers
      • Eleven Regional Centers, including one on the Rutgers-Newark campus
      • Offer management consulting and business training to entrepreneurs
      • Sponsored by the U.S. Small Business Administration, the New Jersey Commerce, Economic Growth & Tourism Commission, and the Rutgers Business School
    • Essex County
      • 2000 Census
      • Population: 793,633
      • Self-employed: 15,783
      • 2000 Internal Revenue Service
      • Self-employed: 41,702
      • 2005 American Community Survey
      • Population: 769,628 (-3%)
      • Self-employed: 17,714 (+12.5%)
      • 2005 Internal Revenue Service
      • Self-employed: 49,425 (+18.5%)
    • City of Newark
      • 2000 Census
      • Population: 273,546
      • Self-employed: 2,707
      • 2005 American Community Survey
      • Population: 254,217 (-7%)
      • Self-employed: 3,583 (+32%)
    • Rutgers-Newark
      • One of three campuses in the state
      • Enrollment is at 10,500
      • Wide range of undergraduate, graduate, and professional programs
      • Home of the Rutgers Business School
      • “community engagement … is integral to our urban mission” – Provost Steve J. Diner
    • John Cotton Dana Library
      • Part of the Rutgers University Libraries
      • Largest business library in New Jersey
      • Three business librarians
      • Supports the research, teaching, and service missions of the campus
    • NJSBDC Business Plan Workshops
      • Offered six times a year
      • “The Marketing Plan” as one of five sessions
      • Four-hour hands-on workshop in an electronic classroom
      • About 200 participants since April 2003
    • The Marketing Plan
    • Information resources covered
      • Print and online resources, including NJKI databases
      • Statistical data on industries, companies, and the self-employed
      • Selected characteristics of individual companies
      • Demographic and socio-economic data for communities
      • Articles published in business magazines and industry-specific trade journals
      • Tools for starting and marketing a business
    • Individual counseling
      • Business librarians in collaboration with NJSBDC counselors
      • In person
      • By e-mail
    • Survey of workshop attendees
      • Survey conducted in Summer 2006
      • 21 respondents (17.5% response rate)
      • Eight were operating a business (38%)
      • Of those, half were members of a local Chamber of Commerce
    • Questions?
        • Ka-Neng Au
        • [email_address]
        • 973-353-5911
      • http://newark.rutgers.edu/~au/cumu.pps