MozCon 2013 Recap - Day One
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MozCon 2013 Recap - Day One

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70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & ...

70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/

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MozCon 2013 Recap - Day One Presentation Transcript

  • 1. MozCon 2013 Highlights Curated by: @KaneJamison & Beth Anderson (@JadeEJF) Content Harmony
  • 2. Quotes are tracked as well as we can, but apologies for any that are slightly off. More accurately, they’re paraphrased. Speakers – please let us know if you’d like any corrected. #QuickDisclaimer
  • 3. MozCon 2013 Highlights Speaker: Rand Fishkin 9:00 am to 9:30 am Day 1, Session 1: Intro: The Year in SEO, Marketing, and Moz Click here for slides
  • 4. MozCon 2013 HighlightsDay 1, Session 1: Speaker: Rand Fishkin I think maybe it’s up to us (people like Majestic, SEMRush, FindPeopleonPlus, Full Contact, Fresh Web Explorer) to combat the end of the free and open web. #Quote
  • 5. MozCon 2013 HighlightsDay 1, Session 1: Speaker: Rand Fishkin More than half of U.S. cell users now have a smartphone. 1 in 3 people now have a tablet at home. Yet, desktop search has not been shrinking. #Stats
  • 6. MozCon 2013 Highlights Speaker: Richard Baxter 9:30 am to 10:00 am Day 1, Session 2: Really Targeted Outreach Click here for slides
  • 7. MozCon 2013 HighlightsDay 1, Session 2: Speaker: Richard Baxter “Your problem [with guest blog prospecting] is this: You started with Google [instead of starting with your target audience].” #Quote
  • 8. MozCon 2013 HighlightsDay 1, Session 2: Speaker: Richard Baxter Really Targeted Outreach Process: 1 - Who are you targeting? 2 – Identify influencer intersect. 3 – What are those people sharing? 4 – Be there. #Quote
  • 9. MozCon 2013 HighlightsDay 1, Session 2: Speaker: Richard Baxter Twitter Archiving Google Spreadsheet TAGS v5 #Tool URL: http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/ + URL: http://bit.ly/followerwonkfetcher + URL: http://bit.ly/mozcontemplate
  • 10. MozCon 2013 Highlights Speaker: Aleyda Solis 10:00 am to 10:30 am Day 1, Session 3: International SEO and the Future of Your ROI Click here for slides Warning: 180MB File!
  • 11. MozCon 2013 HighlightsDay 1, Session 3: Speaker: Aleyda Solis Don’t use flags on your language selection button - you’re targeting languages not countries. #Quote
  • 12. MozCon 2013 HighlightsDay 1, Session 3: Speaker: Aleyda Solis Localize EVERYTHING. It’s fundamental. Get a native to help avoid mistakes. Don’t forget things like URLs, <title> tags, etc. #Quote
  • 13. MozCon 2013 HighlightsDay 1, Session 3: Speaker: Aleyda Solis International SEO ROI Calculator: #Tools URL: http://bit.ly/seoroi-calculator
  • 14. MozCon 2013 Highlights Speaker: Avinash Kaushik 10:50 am to 11:50 am Day 1, Session 4: Simplifying Complexity: Three Ideas For Higher ROI No Slide Link Yet
  • 15. MozCon 2013 HighlightsDay 1, Session 4: Speaker: Avinash Kaushik Followers/Likes Impressions Clicks Bounce Rate Abandonment Rate Conversation Rate Economic Value Lifetime Value #Quote Scale of Value as a Metric Terrible v v v v v v Great
  • 16. MozCon 2013 HighlightsDay 1, Session 4: Speaker: Avinash Kaushik If you’ve created a good mobile experience for users, congratulations! …You’ve solved the big problem of 2009. #Quote
  • 17. MozCon 2013 HighlightsDay 1, Session 4: Speaker: Avinash Kaushik Most peoples’ brand experience now will be digital and not walking into their stores. Department stores do a great job of brand experience in person, but digital experiences lag behind. #Quote
  • 18. MozCon 2013 Highlights Speaker: Lena West 1:20 pm to 1:50 pm Day 1, Session 5: Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes Click here for slides
  • 19. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West On Facebook, photo updates get 53% more likes than text updates. #Stats
  • 20. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West “No matter what Google throws at us, what I still love about images is that it will force social people to get in the same room with search people about how to build a brand - and it has to be better than filenames and alt-text.” #Quote
  • 21. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West Tons of Resources for Visual Content Inspiration and Creation: KnowYourMeme.com, QuickMeme.com, MemeCenter.com, Infogr.am, Visual.ly, InfoActive.com, Piktochart, Easel.ly, many eyes, Pinwords, Pinstamatic, Quozio, ReciteThis #Tools
  • 22. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West “Quotes humanize your bigger brand, and builds trust factor for smaller brands.” #Quote
  • 23. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West “For Pinterest – Build motifs around your products.” Brands to check out: LL Bean, Peugeout Panama, Whole Foods #Quote
  • 24. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West “Don’t be scared, homies. Images are your friend... be willing to try and test out and fail. Start adding images to marketing strategies for your clients.” #Quote
  • 25. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West Tracking tools for Visual Content: Curalate, Ahalogy, Piquora Moz Analytics #Tools
  • 26. MozCon 2013 Highlights Speaker: Ross Hudgens 1:50 pm to 2:20 pm Day 1, Session 6: Rapid Fire Link Building Tips for Your Content Click here for slides
  • 27. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “Link building still offers a lot of value where you match content to a web master that needs it. There’s more to it than just making a good piece of content and getting it published.” #Quote
  • 28. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “Content strategy is at the front of the content, at the very end, the link builder comes in to cross the chasm, to make sure you get all the links you should have. ” #Quote
  • 29. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens • Tools: Email-Format.com - easil;y find contact formats. • Tools: 1Password: Save time remembering outreach account passwords. • Tools: Outdated content finder: Locate old content • Tools: Bananatag - track opens for better follow-ups • Tools: Linkclump - Easily bulk open URLs • Tools: Auto Boomerang - automatically enabling follow-up, insta-select optimal Boomerang time. Head to www.contentharmony.com/blog/mozcon-2013-tools/ for links to the full list of tools mentioned during #MozCon. #Tools
  • 30. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “The more eyeballs you get on your content, the more links you get.” #Quote
  • 31. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “Link drop client images in guest posts on sites that are non- related. They get an image credit link underneath image or at the end of the post.” #Tip
  • 32. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “You can get a statistically significant sample for $150 from Google Consumer Surveys. Easy way to gather data for content.” #Quote
  • 33. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens Follow the S.U.C.C.E.S. Framework • Simplicity • Unexpectedness • Concreteness • Credibility • Emotion • Stories #Quote
  • 34. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens If you have any kind of data floating around out there, do link reclamation on it. E.g. data snippets that you’ve released in whitepapers. You can use FreshWebExplorer to pick up on references to those stats. #Tip
  • 35. MozCon 2013 Highlights Speaker: Matt Peters 2:20 pm to 3:00 pm Day 1, Session 7: Hot Off The Press: 2013 Ranking Factors Click here for slides
  • 36. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Note from Kane: All of the following stats are aspects that correlate with good ranking performance on Google, not necessarily algorithmic preferences. Also, I have borrowed 6 charts that I feel were most interesting, but there’s way more in depth coverage in Matt’s slide deck and he has an upcoming blog post. Both are must-reads. #Disclaimer
  • 37. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Page Level Link Correlation: #Stats Page Authority was the highest correlation of any metric that was tested. All charts by @MattTheMathMan Please refer to original slide deck for full context
  • 38. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Domain Level Link Correlation: #Stats Interestingly, subdomain link metrics are stronger than root domain link metrics. All charts by @MattTheMathMan Please refer to original slide deck for full context
  • 39. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Anchor Text Correlation: #Stats Partial Match and Exact Match anchor text links have identical correlation. All charts by @MattTheMathMan Please refer to original slide deck for full context
  • 40. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Site Speed Correlation: #Stats Response time appears to be more important than render time or document complete time, AS FAR AS SEARCH ENGINES ARE CONCERNED (DOESN’T NECESSARILY APPLY TO USERS) All charts by @MattTheMathMan Please refer to original slide deck for full context
  • 41. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Social Metrics Correlations: #Stats Google +1’s were the second highest correlation metric behind Page Authority!!! All charts by @MattTheMathMan Please refer to original slide deck for full context
  • 42. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Takeaways on overall ranking factors: #Stats All charts by @MattTheMathMan Please refer to original slide deck for full context
  • 43. MozCon 2013 Highlights Speaker: Matthew Brown 3:00 pm to 3:30 pm Day 1, Session 8: Strings to Things: Entities & SEO Click here for slides
  • 44. MozCon 2013 HighlightsDay 1, Session 8: Speaker: Matthew Brown “We’re paying attention to the wrong people at Google, Yahoo and Bing.” #Quote
  • 45. MozCon 2013 HighlightsDay 1, Session 8: Speaker: Matthew Brown “Good SEOs make small bets. In ~2006, keywords and links were a good bet. In ~2009, social was a good bet. Structured data is a good bet right now.” #Quote
  • 46. MozCon 2013 HighlightsDay 1, Session 8: Speaker: Matthew Brown “Google is starting to determine user intent, and you can see it based on conversational search. This is going to be more of what we see happening in desktop search.” #Quote
  • 47. MozCon 2013 HighlightsDay 1, Session 8: Speaker: Matthew Brown • Tools: Bottlenose • Tools: Glimmer - what Yahoo’s doing with entity search. • Tools: Fresh Web Explorer - look for your brand or company name. • Tools: Relfinder for DBPedia to find relationships. #Quote Head to www.contentharmony.com/blog/mozcon-2013-tools/ for links to the full list of tools mentioned during #MozCon.
  • 48. MozCon 2013 Highlights Speaker: Karen McGrane 3:50 pm to 4:20 pm Day 1, Session 9: The Mobile Content Mandate Click here for slides
  • 49. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “New products are disrupted from the low end. They’re cheaply made, don’t work as well. Even though they don’t compete on any criteria you’d think of as quality, they put technology into the hands of people who’ve never had it before.” #Quote
  • 50. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “88% of Americans without a high school diploma have no broadband access at home. Everybody has a phone. 88% of Americans have a mobile phone. ” #Quote
  • 51. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “Mobile was the final frontier in the access revolution. It has erased the digital divide. A mobile device is the internet for many people.” -Susannah Fox #Quote
  • 52. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “We treat these people like second-class citizens simply because they are accessing the Internet through a smaller screen.” #Quote
  • 53. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “People are using mobile as an excuse to create yet another silo. You do not want to have a website where you have to make updates in two separate places. It’s not a strategy if you can’t maintain it.” #Quote
  • 54. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “There’s no such thing as how to write for mobile. There’s just good writing... Write simple clear short sentences, put the most important things up front, break up the text with headlines and bullet points.” #Quote
  • 55. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “Responsive design won’t fix your content problem. There’s no responsive magic wand that you can wave that automatically determines what the appropriate chunk of content is for each platform - you have to go in and figure it out yourself.” #Quote
  • 56. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “It’s our responsibility to make sure that they get the same information... regardless of what platform, screen size, they decide to use.” #Quote
  • 57. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “Here’s our chance to do mobile right, to clean up badly outdated content, badly outdated CMSs… It’s our chance to do it right, right from the start.” #Quote
  • 58. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “Many companies are waking up to the reality that their CMS does not support true multichannel publishing... and I find that data is usually a very compelling story. Everyone can see the skyrocketing growth in mobile.” #Quote
  • 59. MozCon 2013 Highlights Speaker: Mack Fogelson 4:20 pm to 4:50 pm Day 1, Session 10: Building A Better Business with Digital Marketing Click here for slides.
  • 60. MozCon 2013 HighlightsDay 1, Session 10: Speaker: Mack Fogelson “We’re used to being on the pulse of what Google’s doing. The bigger part of our job is finding out how we can help our clients build their businesses. The focus needs to be on setting goals and create assets that Google can’t take away, helping them build better businesses, and you can do that by building community.” #Quote
  • 61. MozCon 2013 HighlightsDay 1, Session 10: Speaker: Mack Fogelson “We all have the blog post and infographic thing down... what we have to move forward to is the RCS stuff, the stuff that builds an experience for your customers and shows what your brand is about.” #Quote
  • 62. MozCon 2013 HighlightsDay 1, Session 10: Speaker: Mack Fogelson “Your job is not to deliver reports. Your job is to effect change.” -John Doherty #Quote
  • 63. MozCon 2013 Highlights Speaker: Dharmesh Shah 4:50 pm to 5:20 pm Day 1, Session 11: The 7 Heavenly Habits of Inspired Inbound Marketers Click here for slides
  • 64. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “Most organizations under-think and under-invest in their domain name.” #Quote
  • 65. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “Vanity metrics have value. They can motivate positive behaviors.” #Quote
  • 66. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “Marketers create things, exercise judgment, work to get leverage.” #Quote
  • 67. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “Go places others won’t. Do things others don’t.” #Quote
  • 68. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “LinkedIn is a better body of followers. Rumor has it that they’re going to open up both blogging and asymmetric following… When that happens at least try it, get in and do something.” #Quote
  • 69. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “The market values transparency not just because they trust you, but when you open up content, it tends to work remarkably well... transparent and open content actually works. It can’t just be transparent, it has to be uncomfortably transparent.” #Quote
  • 70. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “What’s more important than measuring what matters is doing what matters.” #Quote
  • 71. Thanks for checking out our coverage! Check out our full live notes and slide decks for all 3 days of MozCon 2013: Click here! Curated by: @KaneJamison & Beth Anderson (@JadeEJF) Content Harmony