MozCon 2013
Highlights
Curated by:
@KaneJamison &
Beth Anderson (@JadeEJF) Content
Harmony
Quotes are tracked as well as we
can, but apologies for any that
are slightly off. More accurately,
they’re paraphrased.
S...
MozCon 2013 Highlights
Speaker: Rand Fishkin
9:00 am to 9:30 am
Day 1, Session 1:
Intro: The Year in SEO,
Marketing, and M...
MozCon 2013 HighlightsDay 1, Session 1:
Speaker: Rand Fishkin
I think maybe it’s up to us
(people like Majestic,
SEMRush, ...
MozCon 2013 HighlightsDay 1, Session 1:
Speaker: Rand Fishkin
More than half of U.S. cell
users now have a smartphone.
1 i...
MozCon 2013 Highlights
Speaker: Richard Baxter
9:30 am to 10:00 am
Day 1, Session 2:
Really Targeted Outreach
Click here
f...
MozCon 2013 HighlightsDay 1, Session 2:
Speaker: Richard Baxter
“Your problem [with guest
blog prospecting] is this:
You s...
MozCon 2013 HighlightsDay 1, Session 2:
Speaker: Richard Baxter
Really Targeted
Outreach Process:
1 - Who are you targetin...
MozCon 2013 HighlightsDay 1, Session 2:
Speaker: Richard Baxter
Twitter Archiving Google
Spreadsheet TAGS v5
#Tool
URL: ht...
MozCon 2013 Highlights
Speaker: Aleyda Solis
10:00 am to 10:30 am
Day 1, Session 3:
International SEO and the
Future of Yo...
MozCon 2013 HighlightsDay 1, Session 3:
Speaker: Aleyda Solis
Don’t use flags on your
language selection button -
you’re t...
MozCon 2013 HighlightsDay 1, Session 3:
Speaker: Aleyda Solis
Localize EVERYTHING.
It’s fundamental.
Get a native to help ...
MozCon 2013 HighlightsDay 1, Session 3:
Speaker: Aleyda Solis
International SEO ROI
Calculator:
#Tools
URL: http://bit.ly/...
MozCon 2013 Highlights
Speaker: Avinash Kaushik
10:50 am to 11:50 am
Day 1, Session 4:
Simplifying Complexity:
Three Ideas...
MozCon 2013 HighlightsDay 1, Session 4:
Speaker: Avinash Kaushik
Followers/Likes
Impressions
Clicks
Bounce Rate
Abandonmen...
MozCon 2013 HighlightsDay 1, Session 4:
Speaker: Avinash Kaushik
If you’ve created a good
mobile experience for users,
con...
MozCon 2013 HighlightsDay 1, Session 4:
Speaker: Avinash Kaushik
Most peoples’ brand experience
now will be digital and no...
MozCon 2013 Highlights
Speaker: Lena West
1:20 pm to 1:50 pm
Day 1, Session 5:
Wordless Wednesdays:
How to Swaggerjack the...
MozCon 2013 HighlightsDay 1, Session 5:
Speaker: Lena West
On Facebook, photo updates
get 53% more likes than text
updates...
MozCon 2013 HighlightsDay 1, Session 5:
Speaker: Lena West
“No matter what Google throws at us,
what I still love about im...
MozCon 2013 HighlightsDay 1, Session 5:
Speaker: Lena West
Tons of Resources for Visual Content
Inspiration and Creation:
...
MozCon 2013 HighlightsDay 1, Session 5:
Speaker: Lena West
“Quotes humanize your bigger
brand, and builds trust factor
for...
MozCon 2013 HighlightsDay 1, Session 5:
Speaker: Lena West
“For Pinterest – Build motifs
around your products.”
Brands to ...
MozCon 2013 HighlightsDay 1, Session 5:
Speaker: Lena West
“Don’t be scared, homies.
Images are your friend... be
willing ...
MozCon 2013 HighlightsDay 1, Session 5:
Speaker: Lena West
Tracking tools for
Visual Content:
Curalate, Ahalogy, Piquora
M...
MozCon 2013 Highlights
Speaker: Ross Hudgens
1:50 pm to 2:20 pm
Day 1, Session 6:
Rapid Fire Link Building
Tips for Your C...
MozCon 2013 HighlightsDay 1, Session 6:
Speaker: Ross Hudgens
“Link building still offers a lot of
value where you match c...
MozCon 2013 HighlightsDay 1, Session 6:
Speaker: Ross Hudgens
“Content strategy is at the front
of the content, at the ver...
MozCon 2013 HighlightsDay 1, Session 6:
Speaker: Ross Hudgens
• Tools: Email-Format.com - easil;y find contact
formats.
• ...
MozCon 2013 HighlightsDay 1, Session 6:
Speaker: Ross Hudgens
“The more eyeballs you get on
your content, the more links
y...
MozCon 2013 HighlightsDay 1, Session 6:
Speaker: Ross Hudgens
“Link drop client images in guest
posts on sites that are no...
MozCon 2013 HighlightsDay 1, Session 6:
Speaker: Ross Hudgens
“You can get a statistically
significant sample for $150
fro...
MozCon 2013 HighlightsDay 1, Session 6:
Speaker: Ross Hudgens
Follow the S.U.C.C.E.S.
Framework
• Simplicity
• Unexpectedn...
MozCon 2013 HighlightsDay 1, Session 6:
Speaker: Ross Hudgens
If you have any kind of data floating around out
there, do l...
MozCon 2013 Highlights
Speaker: Matt Peters
2:20 pm to 3:00 pm
Day 1, Session 7:
Hot Off The Press:
2013 Ranking Factors
C...
MozCon 2013 HighlightsDay 1, Session 7:
Speaker: Matt Peters
Note from Kane: All of the following stats
are aspects that c...
MozCon 2013 HighlightsDay 1, Session 7:
Speaker: Matt Peters
Page Level Link Correlation:
#Stats
Page Authority was the hi...
MozCon 2013 HighlightsDay 1, Session 7:
Speaker: Matt Peters
Domain Level Link Correlation:
#Stats
Interestingly, subdomai...
MozCon 2013 HighlightsDay 1, Session 7:
Speaker: Matt Peters
Anchor Text Correlation:
#Stats
Partial Match and Exact Match...
MozCon 2013 HighlightsDay 1, Session 7:
Speaker: Matt Peters
Site Speed Correlation:
#Stats
Response time appears to be mo...
MozCon 2013 HighlightsDay 1, Session 7:
Speaker: Matt Peters
Social Metrics Correlations:
#Stats
Google +1’s were the seco...
MozCon 2013 HighlightsDay 1, Session 7:
Speaker: Matt Peters
Takeaways on overall ranking factors:
#Stats
All charts by @M...
MozCon 2013 Highlights
Speaker: Matthew Brown
3:00 pm to 3:30 pm
Day 1, Session 8:
Strings to Things:
Entities & SEO
Click...
MozCon 2013 HighlightsDay 1, Session 8:
Speaker: Matthew Brown
“We’re paying attention to the
wrong people at Google,
Yaho...
MozCon 2013 HighlightsDay 1, Session 8:
Speaker: Matthew Brown
“Good SEOs make small bets.
In ~2006, keywords and links
we...
MozCon 2013 HighlightsDay 1, Session 8:
Speaker: Matthew Brown
“Google is starting to determine
user intent, and you can s...
MozCon 2013 HighlightsDay 1, Session 8:
Speaker: Matthew Brown
• Tools: Bottlenose
• Tools: Glimmer - what Yahoo’s doing
w...
MozCon 2013 Highlights
Speaker: Karen McGrane
3:50 pm to 4:20 pm
Day 1, Session 9:
The Mobile Content Mandate
Click here
f...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“New products are disrupted
from the low end. They’re cheap...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“88% of Americans without a
high school diploma have no
bro...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“Mobile was the final frontier
in the access revolution. It...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“We treat these people like
second-class citizens simply
be...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“People are using mobile as an
excuse to create yet another...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“There’s no such thing as how to
write for mobile. There’s ...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“Responsive design won’t fix your
content problem. There’s ...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“It’s our responsibility to make
sure that they get the sam...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“Here’s our chance to do mobile right,
to clean up badly ou...
MozCon 2013 HighlightsDay 1, Session 9:
Speaker: Karen McGrane
“Many companies are waking up to
the reality that their CMS...
MozCon 2013 Highlights
Speaker: Mack Fogelson
4:20 pm to 4:50 pm
Day 1, Session 10:
Building A Better Business
with Digita...
MozCon 2013 HighlightsDay 1, Session 10:
Speaker: Mack Fogelson
“We’re used to being on the pulse of what
Google’s doing. ...
MozCon 2013 HighlightsDay 1, Session 10:
Speaker: Mack Fogelson
“We all have the blog post and
infographic thing down... w...
MozCon 2013 HighlightsDay 1, Session 10:
Speaker: Mack Fogelson
“Your job is not to deliver
reports.
Your job is to effect...
MozCon 2013 Highlights
Speaker: Dharmesh Shah
4:50 pm to 5:20 pm
Day 1, Session 11:
The 7 Heavenly Habits of
Inspired Inbo...
MozCon 2013 HighlightsDay 1, Session 11:
Speaker: Dharmesh Shah
“Most organizations
under-think and under-invest
in their ...
MozCon 2013 HighlightsDay 1, Session 11:
Speaker: Dharmesh Shah
“Vanity metrics have value.
They can motivate positive
beh...
MozCon 2013 HighlightsDay 1, Session 11:
Speaker: Dharmesh Shah
“Marketers create things,
exercise judgment,
work to get l...
MozCon 2013 HighlightsDay 1, Session 11:
Speaker: Dharmesh Shah
“Go places others won’t.
Do things others don’t.”
#Quote
MozCon 2013 HighlightsDay 1, Session 11:
Speaker: Dharmesh Shah
“LinkedIn is a better body of
followers. Rumor has it that...
MozCon 2013 HighlightsDay 1, Session 11:
Speaker: Dharmesh Shah
“The market values transparency not
just because they trus...
MozCon 2013 HighlightsDay 1, Session 11:
Speaker: Dharmesh Shah
“What’s more important than
measuring what matters is doin...
Thanks for checking out our
coverage!
Check out our full live notes and slide
decks for all 3 days of MozCon 2013:
Click h...
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MozCon 2013 Recap - Day One

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70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/

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MozCon 2013 Recap - Day One

  1. 1. MozCon 2013 Highlights Curated by: @KaneJamison & Beth Anderson (@JadeEJF) Content Harmony
  2. 2. Quotes are tracked as well as we can, but apologies for any that are slightly off. More accurately, they’re paraphrased. Speakers – please let us know if you’d like any corrected. #QuickDisclaimer
  3. 3. MozCon 2013 Highlights Speaker: Rand Fishkin 9:00 am to 9:30 am Day 1, Session 1: Intro: The Year in SEO, Marketing, and Moz Click here for slides
  4. 4. MozCon 2013 HighlightsDay 1, Session 1: Speaker: Rand Fishkin I think maybe it’s up to us (people like Majestic, SEMRush, FindPeopleonPlus, Full Contact, Fresh Web Explorer) to combat the end of the free and open web. #Quote
  5. 5. MozCon 2013 HighlightsDay 1, Session 1: Speaker: Rand Fishkin More than half of U.S. cell users now have a smartphone. 1 in 3 people now have a tablet at home. Yet, desktop search has not been shrinking. #Stats
  6. 6. MozCon 2013 Highlights Speaker: Richard Baxter 9:30 am to 10:00 am Day 1, Session 2: Really Targeted Outreach Click here for slides
  7. 7. MozCon 2013 HighlightsDay 1, Session 2: Speaker: Richard Baxter “Your problem [with guest blog prospecting] is this: You started with Google [instead of starting with your target audience].” #Quote
  8. 8. MozCon 2013 HighlightsDay 1, Session 2: Speaker: Richard Baxter Really Targeted Outreach Process: 1 - Who are you targeting? 2 – Identify influencer intersect. 3 – What are those people sharing? 4 – Be there. #Quote
  9. 9. MozCon 2013 HighlightsDay 1, Session 2: Speaker: Richard Baxter Twitter Archiving Google Spreadsheet TAGS v5 #Tool URL: http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/ + URL: http://bit.ly/followerwonkfetcher + URL: http://bit.ly/mozcontemplate
  10. 10. MozCon 2013 Highlights Speaker: Aleyda Solis 10:00 am to 10:30 am Day 1, Session 3: International SEO and the Future of Your ROI Click here for slides Warning: 180MB File!
  11. 11. MozCon 2013 HighlightsDay 1, Session 3: Speaker: Aleyda Solis Don’t use flags on your language selection button - you’re targeting languages not countries. #Quote
  12. 12. MozCon 2013 HighlightsDay 1, Session 3: Speaker: Aleyda Solis Localize EVERYTHING. It’s fundamental. Get a native to help avoid mistakes. Don’t forget things like URLs, <title> tags, etc. #Quote
  13. 13. MozCon 2013 HighlightsDay 1, Session 3: Speaker: Aleyda Solis International SEO ROI Calculator: #Tools URL: http://bit.ly/seoroi-calculator
  14. 14. MozCon 2013 Highlights Speaker: Avinash Kaushik 10:50 am to 11:50 am Day 1, Session 4: Simplifying Complexity: Three Ideas For Higher ROI No Slide Link Yet
  15. 15. MozCon 2013 HighlightsDay 1, Session 4: Speaker: Avinash Kaushik Followers/Likes Impressions Clicks Bounce Rate Abandonment Rate Conversation Rate Economic Value Lifetime Value #Quote Scale of Value as a Metric Terrible v v v v v v Great
  16. 16. MozCon 2013 HighlightsDay 1, Session 4: Speaker: Avinash Kaushik If you’ve created a good mobile experience for users, congratulations! …You’ve solved the big problem of 2009. #Quote
  17. 17. MozCon 2013 HighlightsDay 1, Session 4: Speaker: Avinash Kaushik Most peoples’ brand experience now will be digital and not walking into their stores. Department stores do a great job of brand experience in person, but digital experiences lag behind. #Quote
  18. 18. MozCon 2013 Highlights Speaker: Lena West 1:20 pm to 1:50 pm Day 1, Session 5: Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes Click here for slides
  19. 19. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West On Facebook, photo updates get 53% more likes than text updates. #Stats
  20. 20. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West “No matter what Google throws at us, what I still love about images is that it will force social people to get in the same room with search people about how to build a brand - and it has to be better than filenames and alt-text.” #Quote
  21. 21. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West Tons of Resources for Visual Content Inspiration and Creation: KnowYourMeme.com, QuickMeme.com, MemeCenter.com, Infogr.am, Visual.ly, InfoActive.com, Piktochart, Easel.ly, many eyes, Pinwords, Pinstamatic, Quozio, ReciteThis #Tools
  22. 22. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West “Quotes humanize your bigger brand, and builds trust factor for smaller brands.” #Quote
  23. 23. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West “For Pinterest – Build motifs around your products.” Brands to check out: LL Bean, Peugeout Panama, Whole Foods #Quote
  24. 24. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West “Don’t be scared, homies. Images are your friend... be willing to try and test out and fail. Start adding images to marketing strategies for your clients.” #Quote
  25. 25. MozCon 2013 HighlightsDay 1, Session 5: Speaker: Lena West Tracking tools for Visual Content: Curalate, Ahalogy, Piquora Moz Analytics #Tools
  26. 26. MozCon 2013 Highlights Speaker: Ross Hudgens 1:50 pm to 2:20 pm Day 1, Session 6: Rapid Fire Link Building Tips for Your Content Click here for slides
  27. 27. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “Link building still offers a lot of value where you match content to a web master that needs it. There’s more to it than just making a good piece of content and getting it published.” #Quote
  28. 28. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “Content strategy is at the front of the content, at the very end, the link builder comes in to cross the chasm, to make sure you get all the links you should have. ” #Quote
  29. 29. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens • Tools: Email-Format.com - easil;y find contact formats. • Tools: 1Password: Save time remembering outreach account passwords. • Tools: Outdated content finder: Locate old content • Tools: Bananatag - track opens for better follow-ups • Tools: Linkclump - Easily bulk open URLs • Tools: Auto Boomerang - automatically enabling follow-up, insta-select optimal Boomerang time. Head to www.contentharmony.com/blog/mozcon-2013-tools/ for links to the full list of tools mentioned during #MozCon. #Tools
  30. 30. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “The more eyeballs you get on your content, the more links you get.” #Quote
  31. 31. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “Link drop client images in guest posts on sites that are non- related. They get an image credit link underneath image or at the end of the post.” #Tip
  32. 32. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens “You can get a statistically significant sample for $150 from Google Consumer Surveys. Easy way to gather data for content.” #Quote
  33. 33. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens Follow the S.U.C.C.E.S. Framework • Simplicity • Unexpectedness • Concreteness • Credibility • Emotion • Stories #Quote
  34. 34. MozCon 2013 HighlightsDay 1, Session 6: Speaker: Ross Hudgens If you have any kind of data floating around out there, do link reclamation on it. E.g. data snippets that you’ve released in whitepapers. You can use FreshWebExplorer to pick up on references to those stats. #Tip
  35. 35. MozCon 2013 Highlights Speaker: Matt Peters 2:20 pm to 3:00 pm Day 1, Session 7: Hot Off The Press: 2013 Ranking Factors Click here for slides
  36. 36. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Note from Kane: All of the following stats are aspects that correlate with good ranking performance on Google, not necessarily algorithmic preferences. Also, I have borrowed 6 charts that I feel were most interesting, but there’s way more in depth coverage in Matt’s slide deck and he has an upcoming blog post. Both are must-reads. #Disclaimer
  37. 37. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Page Level Link Correlation: #Stats Page Authority was the highest correlation of any metric that was tested. All charts by @MattTheMathMan Please refer to original slide deck for full context
  38. 38. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Domain Level Link Correlation: #Stats Interestingly, subdomain link metrics are stronger than root domain link metrics. All charts by @MattTheMathMan Please refer to original slide deck for full context
  39. 39. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Anchor Text Correlation: #Stats Partial Match and Exact Match anchor text links have identical correlation. All charts by @MattTheMathMan Please refer to original slide deck for full context
  40. 40. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Site Speed Correlation: #Stats Response time appears to be more important than render time or document complete time, AS FAR AS SEARCH ENGINES ARE CONCERNED (DOESN’T NECESSARILY APPLY TO USERS) All charts by @MattTheMathMan Please refer to original slide deck for full context
  41. 41. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Social Metrics Correlations: #Stats Google +1’s were the second highest correlation metric behind Page Authority!!! All charts by @MattTheMathMan Please refer to original slide deck for full context
  42. 42. MozCon 2013 HighlightsDay 1, Session 7: Speaker: Matt Peters Takeaways on overall ranking factors: #Stats All charts by @MattTheMathMan Please refer to original slide deck for full context
  43. 43. MozCon 2013 Highlights Speaker: Matthew Brown 3:00 pm to 3:30 pm Day 1, Session 8: Strings to Things: Entities & SEO Click here for slides
  44. 44. MozCon 2013 HighlightsDay 1, Session 8: Speaker: Matthew Brown “We’re paying attention to the wrong people at Google, Yahoo and Bing.” #Quote
  45. 45. MozCon 2013 HighlightsDay 1, Session 8: Speaker: Matthew Brown “Good SEOs make small bets. In ~2006, keywords and links were a good bet. In ~2009, social was a good bet. Structured data is a good bet right now.” #Quote
  46. 46. MozCon 2013 HighlightsDay 1, Session 8: Speaker: Matthew Brown “Google is starting to determine user intent, and you can see it based on conversational search. This is going to be more of what we see happening in desktop search.” #Quote
  47. 47. MozCon 2013 HighlightsDay 1, Session 8: Speaker: Matthew Brown • Tools: Bottlenose • Tools: Glimmer - what Yahoo’s doing with entity search. • Tools: Fresh Web Explorer - look for your brand or company name. • Tools: Relfinder for DBPedia to find relationships. #Quote Head to www.contentharmony.com/blog/mozcon-2013-tools/ for links to the full list of tools mentioned during #MozCon.
  48. 48. MozCon 2013 Highlights Speaker: Karen McGrane 3:50 pm to 4:20 pm Day 1, Session 9: The Mobile Content Mandate Click here for slides
  49. 49. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “New products are disrupted from the low end. They’re cheaply made, don’t work as well. Even though they don’t compete on any criteria you’d think of as quality, they put technology into the hands of people who’ve never had it before.” #Quote
  50. 50. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “88% of Americans without a high school diploma have no broadband access at home. Everybody has a phone. 88% of Americans have a mobile phone. ” #Quote
  51. 51. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “Mobile was the final frontier in the access revolution. It has erased the digital divide. A mobile device is the internet for many people.” -Susannah Fox #Quote
  52. 52. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “We treat these people like second-class citizens simply because they are accessing the Internet through a smaller screen.” #Quote
  53. 53. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “People are using mobile as an excuse to create yet another silo. You do not want to have a website where you have to make updates in two separate places. It’s not a strategy if you can’t maintain it.” #Quote
  54. 54. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “There’s no such thing as how to write for mobile. There’s just good writing... Write simple clear short sentences, put the most important things up front, break up the text with headlines and bullet points.” #Quote
  55. 55. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “Responsive design won’t fix your content problem. There’s no responsive magic wand that you can wave that automatically determines what the appropriate chunk of content is for each platform - you have to go in and figure it out yourself.” #Quote
  56. 56. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “It’s our responsibility to make sure that they get the same information... regardless of what platform, screen size, they decide to use.” #Quote
  57. 57. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “Here’s our chance to do mobile right, to clean up badly outdated content, badly outdated CMSs… It’s our chance to do it right, right from the start.” #Quote
  58. 58. MozCon 2013 HighlightsDay 1, Session 9: Speaker: Karen McGrane “Many companies are waking up to the reality that their CMS does not support true multichannel publishing... and I find that data is usually a very compelling story. Everyone can see the skyrocketing growth in mobile.” #Quote
  59. 59. MozCon 2013 Highlights Speaker: Mack Fogelson 4:20 pm to 4:50 pm Day 1, Session 10: Building A Better Business with Digital Marketing Click here for slides.
  60. 60. MozCon 2013 HighlightsDay 1, Session 10: Speaker: Mack Fogelson “We’re used to being on the pulse of what Google’s doing. The bigger part of our job is finding out how we can help our clients build their businesses. The focus needs to be on setting goals and create assets that Google can’t take away, helping them build better businesses, and you can do that by building community.” #Quote
  61. 61. MozCon 2013 HighlightsDay 1, Session 10: Speaker: Mack Fogelson “We all have the blog post and infographic thing down... what we have to move forward to is the RCS stuff, the stuff that builds an experience for your customers and shows what your brand is about.” #Quote
  62. 62. MozCon 2013 HighlightsDay 1, Session 10: Speaker: Mack Fogelson “Your job is not to deliver reports. Your job is to effect change.” -John Doherty #Quote
  63. 63. MozCon 2013 Highlights Speaker: Dharmesh Shah 4:50 pm to 5:20 pm Day 1, Session 11: The 7 Heavenly Habits of Inspired Inbound Marketers Click here for slides
  64. 64. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “Most organizations under-think and under-invest in their domain name.” #Quote
  65. 65. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “Vanity metrics have value. They can motivate positive behaviors.” #Quote
  66. 66. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “Marketers create things, exercise judgment, work to get leverage.” #Quote
  67. 67. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “Go places others won’t. Do things others don’t.” #Quote
  68. 68. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “LinkedIn is a better body of followers. Rumor has it that they’re going to open up both blogging and asymmetric following… When that happens at least try it, get in and do something.” #Quote
  69. 69. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “The market values transparency not just because they trust you, but when you open up content, it tends to work remarkably well... transparent and open content actually works. It can’t just be transparent, it has to be uncomfortably transparent.” #Quote
  70. 70. MozCon 2013 HighlightsDay 1, Session 11: Speaker: Dharmesh Shah “What’s more important than measuring what matters is doing what matters.” #Quote
  71. 71. Thanks for checking out our coverage! Check out our full live notes and slide decks for all 3 days of MozCon 2013: Click here! Curated by: @KaneJamison & Beth Anderson (@JadeEJF) Content Harmony
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