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  • 1. Ongoing Evaluation of the Impact and Usefulness of eXtension Horses  
    K.P Anderson, E.A. Greene and K. Martinson
    University of Nebraska, Lincoln, NE University of Vermont, Burlington, VT University of Minnesota, St. Paul, MN
  • 2. Followers for eXHorses
    • Videos Uploaded: 186
    • 3. Video Views: 797,106
    • 4. Channel Views: 32,812
    • 5. Subscribers: 1,521 
    • 6. United States, Canada, Australia, United Kingdom, Netherlands, Germany, Mexico, Belgium, Italy, New Zealand
  • Demographics for eXHorse
    Demographics (June 10, 2008-January 5, 2011)
    • Age Range - Top 3 Categories
    • 7. 55-64    19%
    • 8. 45-54     40%
    • 9. 35-44    20%
    • 10. Gender -  Male 43%, Female 57%
  • Credibility for eXHorses
    • 6.76 pages per visit with ave. 8 minutes on site 2010
    • 11. 8 pages per visit on eXtension.org/horsesoverall
    • 12. Users spent an average of about 5 minutes on the site after coming from YouTube. 
  • Impact and Usefulness of eXtension Horses
    Introduction
    Measure impact & behavior changes of users
    Outreach
    Educational programs
    Administrators
    Stakeholders
    Funding sources
  • 13. eXtension Horses
    Over 50 equine experts
    32+ institutions
    29+ states
    Science-based, peer reviewed
    Online information
  • 14. eXtension Horses
    Resources
    Learning modules
    Webinars
    Instructional videos
    Ask the expert
    Informational articles
  • 15. Previous evaluations:
    My Horse University and eXtension’sHorseQuestMonthly Webcast Report
    Christine Skelly
    Michigan State University
  • 16. My Horse University/eXtension Webcasts
    Survey Response Data
    2009 Webcast survey was developed
    E-mail sent day after presentation
    Reminder e-mail 2 weeks after presentation
    Respondents qualify for MHU course drawing at the end of the year.
  • 17. My Horse University/eXtension Webcasts
    How did you find out about this webcast?
  • 18. My Horse University/eXtension Webcasts
    How do you rate your overall horse knowledge?
  • 19. My Horse University/eXtension Webcasts
    Overall, how useful was this webcast to improve your ability to make more informed decisions regarding your horse management practices?
  • 20. My Horse University/eXtension Webcasts
    How likely would you be to recommend this webcast to other people?
  • 21. My Horse University/eXtension Webcasts
    BEFORE viewing this webcast, how would you rate your knowledge on this webcast topic?
  • 22. My Horse University/eXtension Webcasts
    AFTER viewing this webcast, how would you rate your knowledge on this webcast topic?
  • 23. My Horse University/eXtension Webcasts
    I plan to make at least one change to my horse management practices based on this information.
  • 24. My Horse University/eXtension Webcasts
    How many horses do you own/manage?
  • 25. My Horse University/eXtension Webcasts
    What horse related topics would you like to learn about in future Webcasts?
    • Lameness
    • 26. Colic
    • 27. PHF
    • 28. Pros and cons of Bits
    • 29. Forages, grasses and hays
    • 30. Supplements, including coat conditioners and vitamins
    • 31. Saddle fitting
    • 32. Equine biomechanics
    • 33. Stud selection and use for training and competition
    • 34. Dietary needs and other care for horses of different ages and breeds
    • 35. Best practices for horse and barn hygiene
  • Objective
    Evaluate and Demonstrate
    Usefulness and Impact
    Overall site
    eXtension Horses
  • 36. Online survey
    Review by eX-H leadership team
    Approved by UNL IRB
    Instant Survey
    Materials & Methods
  • 37. Respondent perceptions
    Content readability
    Content usability
    Subscriber interaction with content
    Effects on user decision-making
    Overall satisfaction and usefulness
    Subscriber demographics
    Materials & Methods Online survey
  • 38. Materials & Methods Online survey
    Nation wide
    Fall 2010/winter 2011
    Open = 8 weeks
    Distribution
    eXtension Horses team members
    Adult horse owners
    Industry professionals
    Youth
  • 39. Materials & Methods Online survey
    Single response
    110 responses
    19 states
  • 40.
  • 41.
  • 42. How often access?
    I was sent this by my agent.
    I had no knowledge of this web site.
    I am long distance - i.e., NH but try to stay up on info - I am not sure I am using all I could - will try to more!
    never heard of this site before this survey
    Find information not as sophisticated as I would like.
    Like more cutting edge research, etc.
    I just now found out about the site. I will utilize it now.
    Plan to use the site more now that I know it is available
    Was unaware that it existede until very recently, but I will use it in the future. and the videos. just learned of your site.
    I often share this link with horses extension clients and undergraduate students and review the information provided to help prepare for extension talks and class lectures.
    Give this by our extension office and are new to it but will use it in our 4-h group
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  • 52.
  • 53. Demographics
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60. Conclusions
    Half or more implemented changes
    Improved horse
    Health
    Performance
    Overall more enjoyment from their horses
    Financial savings - 50%
    More informed decisions – 85%
  • 61. The Survey
    http://www.instantsurvey.com/login.asp
  • 62. Conclusions
    Strengths
    Current
    Peer-reviewed
    Research based content
    Available to all
    Improvements
    Improve marketing
    Build credibility
    Build trust with users
    Encourage repeat users
    Expand audience
  • 63. Questions???