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Ongoing Evaluation of the Impact and Usefulness of eXtension Horses  <br />K.P Anderson, E.A. Greene and K. Martinson<br /...
Followers for eXHorses<br /><ul><li>Videos Uploaded: 186
Video Views: 797,106
Channel Views: 32,812
Subscribers: 1,521 
United States, Canada, Australia, United Kingdom, Netherlands, Germany, Mexico, Belgium, Italy, New Zealand </li></li></ul...
55-64    19%
45-54     40%
35-44    20%
Gender -  Male 43%, Female 57%</li></li></ul><li>Credibility for eXHorses<br /><ul><li>6.76 pages per visit with ave. 8 mi...
8 pages per visit on eXtension.org/horsesoverall
Users spent an average of about 5 minutes on the site after coming from YouTube.  </li></li></ul><li>Impact and Usefulness...
eXtension Horses<br />Over 50 equine experts<br />32+ institutions<br />29+ states<br />Science-based, peer reviewed<br />...
eXtension Horses<br />Resources<br />Learning modules<br />Webinars<br />Instructional videos<br />Ask the expert<br />Inf...
Previous evaluations:<br />My Horse University and eXtension’sHorseQuestMonthly Webcast Report<br />Christine Skelly<br />...
My Horse University/eXtension Webcasts<br />Survey Response Data<br />2009 Webcast survey was developed<br />E-mail sent d...
My Horse University/eXtension Webcasts<br />How did you find out about this webcast?<br />
My Horse University/eXtension Webcasts<br />How do you rate your overall horse knowledge?<br />
My Horse University/eXtension Webcasts<br />Overall, how useful was this webcast to improve your ability to make more info...
My Horse University/eXtension Webcasts<br />How likely would you be to recommend this webcast to other people?<br />
My Horse University/eXtension Webcasts<br />BEFORE viewing this webcast, how would you rate your knowledge on this webcast...
My Horse University/eXtension Webcasts<br />AFTER viewing this webcast, how would you rate your knowledge on this webcast ...
My Horse University/eXtension Webcasts<br />I plan to make at least one change to my horse management practices based on t...
My Horse University/eXtension Webcasts<br />How many horses do you own/manage?<br />
My Horse University/eXtension Webcasts<br />What horse related topics would you like to learn about in future Webcasts?<br...
Colic
PHF
Pros and cons of Bits
Forages, grasses and hays
Supplements, including coat conditioners and vitamins
Saddle fitting
Equine biomechanics
Stud selection and use for training and competition
Dietary needs and other care for horses of different ages and breeds
Best practices for horse and barn hygiene</li></li></ul><li>Objective<br />Evaluate and Demonstrate<br />Usefulness and Im...
Online survey<br />Review by eX-H leadership team<br />Approved by UNL IRB<br />Instant Survey<br />Materials & Methods<br />
Respondent perceptions<br />Content readability<br />Content usability<br />Subscriber interaction with content<br />Effec...
Materials & Methods Online survey<br />Nation wide<br />Fall 2010/winter 2011<br />Open = 8 weeks<br />Distribution<br />e...
Materials & Methods Online survey<br />Single response<br />110 responses<br />19 states<br />
How often access?<br />I was sent this by my agent. <br />I had no knowledge of this web site.<br /> I am long distance - ...
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Hq impact for national cop

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Presentation on impact of HorseQuest at national eXtension conference

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Transcript of "Hq impact for national cop"

  1. 1. Ongoing Evaluation of the Impact and Usefulness of eXtension Horses  <br />K.P Anderson, E.A. Greene and K. Martinson<br />University of Nebraska, Lincoln, NE University of Vermont, Burlington, VT University of Minnesota, St. Paul, MN<br />
  2. 2. Followers for eXHorses<br /><ul><li>Videos Uploaded: 186
  3. 3. Video Views: 797,106
  4. 4. Channel Views: 32,812
  5. 5. Subscribers: 1,521 
  6. 6. United States, Canada, Australia, United Kingdom, Netherlands, Germany, Mexico, Belgium, Italy, New Zealand </li></li></ul><li>Demographics for eXHorse<br />Demographics (June 10, 2008-January 5, 2011)<br /><ul><li>Age Range - Top 3 Categories
  7. 7. 55-64    19%
  8. 8. 45-54     40%
  9. 9. 35-44    20%
  10. 10. Gender -  Male 43%, Female 57%</li></li></ul><li>Credibility for eXHorses<br /><ul><li>6.76 pages per visit with ave. 8 minutes on site 2010
  11. 11. 8 pages per visit on eXtension.org/horsesoverall
  12. 12. Users spent an average of about 5 minutes on the site after coming from YouTube.  </li></li></ul><li>Impact and Usefulness of eXtension Horses<br />Introduction<br />Measure impact & behavior changes of users<br />Outreach<br />Educational programs<br />Administrators<br />Stakeholders<br />Funding sources<br />
  13. 13. eXtension Horses<br />Over 50 equine experts<br />32+ institutions<br />29+ states<br />Science-based, peer reviewed<br />Online information <br />
  14. 14. eXtension Horses<br />Resources<br />Learning modules<br />Webinars<br />Instructional videos<br />Ask the expert<br />Informational articles<br />
  15. 15. Previous evaluations:<br />My Horse University and eXtension’sHorseQuestMonthly Webcast Report<br />Christine Skelly<br />Michigan State University<br />
  16. 16. My Horse University/eXtension Webcasts<br />Survey Response Data<br />2009 Webcast survey was developed<br />E-mail sent day after presentation<br />Reminder e-mail 2 weeks after presentation<br />Respondents qualify for MHU course drawing at the end of the year. <br />
  17. 17. My Horse University/eXtension Webcasts<br />How did you find out about this webcast?<br />
  18. 18. My Horse University/eXtension Webcasts<br />How do you rate your overall horse knowledge?<br />
  19. 19. My Horse University/eXtension Webcasts<br />Overall, how useful was this webcast to improve your ability to make more informed decisions regarding your horse management practices?<br />
  20. 20. My Horse University/eXtension Webcasts<br />How likely would you be to recommend this webcast to other people?<br />
  21. 21. My Horse University/eXtension Webcasts<br />BEFORE viewing this webcast, how would you rate your knowledge on this webcast topic?<br />
  22. 22. My Horse University/eXtension Webcasts<br />AFTER viewing this webcast, how would you rate your knowledge on this webcast topic?<br />
  23. 23. My Horse University/eXtension Webcasts<br />I plan to make at least one change to my horse management practices based on this information.<br />
  24. 24. My Horse University/eXtension Webcasts<br />How many horses do you own/manage?<br />
  25. 25. My Horse University/eXtension Webcasts<br />What horse related topics would you like to learn about in future Webcasts?<br /><ul><li>Lameness
  26. 26. Colic
  27. 27. PHF
  28. 28. Pros and cons of Bits
  29. 29. Forages, grasses and hays
  30. 30. Supplements, including coat conditioners and vitamins
  31. 31. Saddle fitting
  32. 32. Equine biomechanics
  33. 33. Stud selection and use for training and competition
  34. 34. Dietary needs and other care for horses of different ages and breeds
  35. 35. Best practices for horse and barn hygiene</li></li></ul><li>Objective<br />Evaluate and Demonstrate<br />Usefulness and Impact <br />Overall site<br />eXtension Horses<br />
  36. 36. Online survey<br />Review by eX-H leadership team<br />Approved by UNL IRB<br />Instant Survey<br />Materials & Methods<br />
  37. 37. Respondent perceptions<br />Content readability<br />Content usability<br />Subscriber interaction with content<br />Effects on user decision-making<br />Overall satisfaction and usefulness<br />Subscriber demographics<br />Materials & Methods Online survey<br />
  38. 38. Materials & Methods Online survey<br />Nation wide<br />Fall 2010/winter 2011<br />Open = 8 weeks<br />Distribution<br />eXtension Horses team members<br />Adult horse owners<br />Industry professionals<br />Youth <br />
  39. 39. Materials & Methods Online survey<br />Single response<br />110 responses<br />19 states<br />
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  42. 42. How often access?<br />I was sent this by my agent. <br />I had no knowledge of this web site.<br /> I am long distance - i.e., NH but try to stay up on info - I am not sure I am using all I could - will try to more!<br />never heard of this site before this survey <br />Find information not as sophisticated as I would like.<br />Like more cutting edge research, etc. <br />I just now found out about the site. I will utilize it now.<br />Plan to use the site more now that I know it is available<br />Was unaware that it existede until very recently, but I will use it in the future. and the videos. just learned of your site. <br />I often share this link with horses extension clients and undergraduate students and review the information provided to help prepare for extension talks and class lectures. <br />Give this by our extension office and are new to it but will use it in our 4-h group<br />
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  53. 53. Demographics<br />
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  60. 60. Conclusions<br />Half or more implemented changes<br />Improved horse<br />Health<br />Performance<br />Overall more enjoyment from their horses<br />Financial savings - 50%<br />More informed decisions – 85%<br />
  61. 61. The Survey<br />http://www.instantsurvey.com/login.asp<br />
  62. 62. Conclusions<br />Strengths<br />Current<br />Peer-reviewed<br />Research based content<br />Available to all<br />Improvements<br />Improve marketing<br />Build credibility<br />Build trust with users<br />Encourage repeat users<br />Expand audience<br />
  63. 63. Questions???<br />
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