Hq impact for national cop
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Hq impact for national cop



Presentation on impact of HorseQuest at national eXtension conference

Presentation on impact of HorseQuest at national eXtension conference



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    Hq impact for national cop Hq impact for national cop Presentation Transcript

    • Ongoing Evaluation of the Impact and Usefulness of eXtension Horses  
      K.P Anderson, E.A. Greene and K. Martinson
      University of Nebraska, Lincoln, NE University of Vermont, Burlington, VT University of Minnesota, St. Paul, MN
    • Followers for eXHorses
      • Videos Uploaded: 186
      • Video Views: 797,106
      • Channel Views: 32,812
      • Subscribers: 1,521 
      • United States, Canada, Australia, United Kingdom, Netherlands, Germany, Mexico, Belgium, Italy, New Zealand
    • Demographics for eXHorse
      Demographics (June 10, 2008-January 5, 2011)
      • Age Range - Top 3 Categories
      • 55-64    19%
      • 45-54     40%
      • 35-44    20%
      • Gender -  Male 43%, Female 57%
    • Credibility for eXHorses
      • 6.76 pages per visit with ave. 8 minutes on site 2010
      • 8 pages per visit on eXtension.org/horsesoverall
      • Users spent an average of about 5 minutes on the site after coming from YouTube. 
    • Impact and Usefulness of eXtension Horses
      Measure impact & behavior changes of users
      Educational programs
      Funding sources
    • eXtension Horses
      Over 50 equine experts
      32+ institutions
      29+ states
      Science-based, peer reviewed
      Online information
    • eXtension Horses
      Learning modules
      Instructional videos
      Ask the expert
      Informational articles
    • Previous evaluations:
      My Horse University and eXtension’sHorseQuestMonthly Webcast Report
      Christine Skelly
      Michigan State University
    • My Horse University/eXtension Webcasts
      Survey Response Data
      2009 Webcast survey was developed
      E-mail sent day after presentation
      Reminder e-mail 2 weeks after presentation
      Respondents qualify for MHU course drawing at the end of the year.
    • My Horse University/eXtension Webcasts
      How did you find out about this webcast?
    • My Horse University/eXtension Webcasts
      How do you rate your overall horse knowledge?
    • My Horse University/eXtension Webcasts
      Overall, how useful was this webcast to improve your ability to make more informed decisions regarding your horse management practices?
    • My Horse University/eXtension Webcasts
      How likely would you be to recommend this webcast to other people?
    • My Horse University/eXtension Webcasts
      BEFORE viewing this webcast, how would you rate your knowledge on this webcast topic?
    • My Horse University/eXtension Webcasts
      AFTER viewing this webcast, how would you rate your knowledge on this webcast topic?
    • My Horse University/eXtension Webcasts
      I plan to make at least one change to my horse management practices based on this information.
    • My Horse University/eXtension Webcasts
      How many horses do you own/manage?
    • My Horse University/eXtension Webcasts
      What horse related topics would you like to learn about in future Webcasts?
      • Lameness
      • Colic
      • PHF
      • Pros and cons of Bits
      • Forages, grasses and hays
      • Supplements, including coat conditioners and vitamins
      • Saddle fitting
      • Equine biomechanics
      • Stud selection and use for training and competition
      • Dietary needs and other care for horses of different ages and breeds
      • Best practices for horse and barn hygiene
    • Objective
      Evaluate and Demonstrate
      Usefulness and Impact
      Overall site
      eXtension Horses
    • Online survey
      Review by eX-H leadership team
      Approved by UNL IRB
      Instant Survey
      Materials & Methods
    • Respondent perceptions
      Content readability
      Content usability
      Subscriber interaction with content
      Effects on user decision-making
      Overall satisfaction and usefulness
      Subscriber demographics
      Materials & Methods Online survey
    • Materials & Methods Online survey
      Nation wide
      Fall 2010/winter 2011
      Open = 8 weeks
      eXtension Horses team members
      Adult horse owners
      Industry professionals
    • Materials & Methods Online survey
      Single response
      110 responses
      19 states
    • How often access?
      I was sent this by my agent.
      I had no knowledge of this web site.
      I am long distance - i.e., NH but try to stay up on info - I am not sure I am using all I could - will try to more!
      never heard of this site before this survey
      Find information not as sophisticated as I would like.
      Like more cutting edge research, etc.
      I just now found out about the site. I will utilize it now.
      Plan to use the site more now that I know it is available
      Was unaware that it existede until very recently, but I will use it in the future. and the videos. just learned of your site.
      I often share this link with horses extension clients and undergraduate students and review the information provided to help prepare for extension talks and class lectures.
      Give this by our extension office and are new to it but will use it in our 4-h group
    • Demographics
    • Conclusions
      Half or more implemented changes
      Improved horse
      Overall more enjoyment from their horses
      Financial savings - 50%
      More informed decisions – 85%
    • The Survey
    • Conclusions
      Research based content
      Available to all
      Improve marketing
      Build credibility
      Build trust with users
      Encourage repeat users
      Expand audience
    • Questions???