Changing Values placed on Product Attributes Marketers often try to convince Consumers about the superiority or importance of those attributes on which their brands are relatively strong.
The strategy of changing beliefs focuses on Shifting beliefs about the performance of brand on one or more attributes. Changing Consumers’ Beliefs Alternatively, marketers attempt to shift the importance consumers place on certain Attributes to those attributes on which their brand is stronger
Changing Brand Evaluations This strategy focuses on influencing Consumers’ overall brand attitudes without any reference to specific Attributes.
Changing behaviour According to D S Kempf, behaviour can lead directly to affect , to cognitions, or to both at the same time.
Attitude change strategies can focus on any of the attitude components thinking, feeling, behavioural, or some combination of these components.
It is easier to change brand belief than brand feeling.
It is easier to change attitude about low involving product than high involving category product .
Marketer can influence weak attitudes comparatively easily than strongly held attitude and finally it is easier to change attitude of consumer who are not really sure about their calculation of a brand.