HOW TO CREATE VALUE WITH A YOUTH SAVINGS  PROGRAM<br />December2009<br />
OUR PROPOSITION<br />Custom design of money box to your financial institution’s brand requirements<br />Brand the EKOMINI ...
CUSTOM DESIGN OF MONEY BOX<br />
BRAND THE EKOMINI PLATFORM <br />TO FINANCIAL INSTITUTION’S BRAND NAME<br />BANK’S<br /> BRAND NAME <br />LOGO HERE<br />
FREE ACCESS TO EKOMINIVILLE FOR <br />FINANCIAL INSTITUTION’S USERS<br />
PRODUCE RELEVANT CONTENT<br />
3REASONS <br />WHY  FINANCIAL INSTITUTIONS SHOULD CONSIDER OUR YOUTH SAVINGS EDUCATION PLATFORM<br />
1<br />Reason<br />A consumer’s first experienceis the one mostremembered<br />Creates a strong, enduring bond<br />Lifeti...
2<br />Reason<br />Improves parent loyaltyre: emotionalconnection<br />Createsopportunity for next best purchase<br />Yout...
Reason<br />Customer centric<br />Social engagement<br />Improve brand equity<br />Emotionalconnection<br />Differenciatio...
FINANCIAL LITERACY IN ACTION<br />THE FIRST MONEY-WISE GENERATION<br />DONATING<br />THE MOST RECEPTIVE TO NEW TEACHINGS <...
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Ekomini How To Create Value With A Youth Savings Program

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Value proposition overview for North American Financial institutions to create and maintain profitable youth savings programs

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Ekomini How To Create Value With A Youth Savings Program

  1. 1. HOW TO CREATE VALUE WITH A YOUTH SAVINGS PROGRAM<br />December2009<br />
  2. 2.
  3. 3. OUR PROPOSITION<br />Custom design of money box to your financial institution’s brand requirements<br />Brand the EKOMINI platform to financial institution’s brand image<br />Access to games and adventures on ekominiville for financial institution’s users<br />Customers subscription based<br />Under license to financial institutions <br />Option to produce content relevant to bank’smarket environment<br />
  4. 4. CUSTOM DESIGN OF MONEY BOX<br />
  5. 5. BRAND THE EKOMINI PLATFORM <br />TO FINANCIAL INSTITUTION’S BRAND NAME<br />BANK’S<br /> BRAND NAME <br />LOGO HERE<br />
  6. 6. FREE ACCESS TO EKOMINIVILLE FOR <br />FINANCIAL INSTITUTION’S USERS<br />
  7. 7. PRODUCE RELEVANT CONTENT<br />
  8. 8. 3REASONS <br />WHY FINANCIAL INSTITUTIONS SHOULD CONSIDER OUR YOUTH SAVINGS EDUCATION PLATFORM<br />
  9. 9. 1<br />Reason<br />A consumer’s first experienceis the one mostremembered<br />Creates a strong, enduring bond<br />Lifetimecustomerpotentialsignificant<br />The right thing to do but hard to rationalize<br />
  10. 10. 2<br />Reason<br />Improves parent loyaltyre: emotionalconnection<br />Createsopportunity for next best purchase<br />Youthsavingstied to parent product<br />Increasesshare of wallet<br />Quick, measurable ROI<br />The right thing to do withpayback<br />
  11. 11. Reason<br />Customer centric<br />Social engagement<br />Improve brand equity<br />Emotionalconnection<br />Differenciation + Relevance<br />3<br />
  12. 12. FINANCIAL LITERACY IN ACTION<br />THE FIRST MONEY-WISE GENERATION<br />DONATING<br />THE MOST RECEPTIVE TO NEW TEACHINGS <br />FUN & GAMES<br />SETTING GOALS<br />CUSTOMERS FOR A LIFETIME<br />SAVING<br />LEARNING TO EARN<br />CHILDREN<br />FINANCIAL EDUCATION<br />1st TIME LIFETIME EXPERIENCE<br />CUSTOMER CENTRIC<br />COMMUNITY COMMITMENT<br />DIFFERENTIATION<br />CUSTOMER ENGAGEMENT<br />CONNECTS WITH PARENTS <br />SOCIAL COMMITMENT<br />PARENTS<br />REDUCES CUSTOMER CHURN<br />FINANCIAL INSTITUTIONS<br />LOYALTY<br />IMPROVED SHARE OF WALLET<br />GUARDIANS OF THEIR CUSTOMERS TRUST<br />R-ROI<br />REAL RETURN ON INVESTMENT<br />BRAND EQUITY<br />ADDED VALUE<br />CREATES OPPORTUNITY<br />RELEVANCE<br />RESP<br />NEXT BEST PURCHASE<br />MORTGAGE<br />RRSP<br />LIFETIME CUSTOMER VALUE<br />
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