Berghs Interactive Communication

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Presentation of the Interactive Communication program at Berghs School of Communication on the 25th of February.

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  • Vad som skiljer oss från traditionella kommunikatörer - teknik inget hinder utan snarare något som kan agera drivkraft i vår kommunikation. Detta är vad vi försöker skapa. Nya tidens kommunikatörer som har denna förändring i sitt DNA.








































  • Interaktiv kommunikation är en utbildning (80% samläsning). Vi vill inte placera er i fack (då ni inte kommer att jobba så), men ni har möjlighet att välja ett spår att fördjupa er i beroende var ert intresse ligger, en mer strategisk inriktning som lämpar sig för en roll som junior digital planner, web director på byrå eller på kundsidan. Alternativt är du mer intresserad kring att förpacka den digitala kommunikationen och siktar på att bli en interaktiv AD. Vi vill skapa nästa generations stjärn-kommunikatörer!
  • Interaktiv kommunikation är en utbildning (80% samläsning). Vi vill inte placera er i fack (då ni inte kommer att jobba så), men ni har möjlighet att välja ett spår att fördjupa er i beroende var ert intresse ligger, en mer strategisk inriktning som lämpar sig för en roll som junior digital planner, web director på byrå eller på kundsidan. Alternativt är du mer intresserad kring att förpacka den digitala kommunikationen och siktar på att bli en interaktiv AD. Vi vill skapa nästa generations stjärn-kommunikatörer!




  • Gällande arbetsproverna så letar vi efter personer som kan tänka annorlunda. De som är lite av visionärer och som vill driva kommunikation framåt snarare än sitta bredvid och titta på när allt händer.




  • Berghs Interactive Communication

    1. 1. Interactive Communication diploma program
    2. 2. I now grow solutions
    3. 3. we all know something has changed
    4. 4. Digital merges with the physical
    5. 5. Digital merges with the physical
    6. 6. The consumer is in the driving seat
    7. 7. The consumer is in the driving seat
    8. 8. innovation
    9. 9. innovation
    10. 10. innovation
    11. 11. innovation
    12. 12. a new world order requires a new type of communication experts
    13. 13. DNA of change
    14. 14. The Interactive Communication Program is a platform for digital natives from all over the world
    15. 15. The Interactive Communication Program is a platform for digital natives from all over the world
    16. 16. The Interactive Communication Program is a platform for digital natives from all over the world Global approach
    17. 17. The Interactive Communication Program is a platform for digital natives from all over the world Global approach
    18. 18. The Interactive Communication Program is a platform for digital natives from all over the world Global approach Digital logics
    19. 19. The Interactive Communication Program is a platform for digital natives from all over the world Global approach Digital logics
    20. 20. The Interactive Communication Program is a platform for digital natives from all over the world Global approach Digital logics Communication
    21. 21. The Interactive Communication Program is a platform for digital natives from all over the world Global approach Digital logics Communication Innovation
    22. 22. The program Interactive communication Digital director Digital creative
    23. 23. The program Interactive communication Digital director Digital creative digital innovation
    24. 24. The program Interactive communication Digital director Digital creative digital innovation digital landscape
    25. 25. The program Interactive communication Digital director Digital creative digital innovation digital landscape digital channels
    26. 26. The program Interactive communication Digital director Digital creative digital innovation 48hrs 48hrs digital landscape 48hrs digital channels 48hrs
    27. 27. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis 48hrs digital landscape 48hrs digital channels 48hrs
    28. 28. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis 48hrs digital landscape Project management 48hrs digital channels 48hrs
    29. 29. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis 48hrs digital landscape Project management 48hrs digital channels 48hrs Process management
    30. 30. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis Creative methods 48hrs digital landscape Project management 48hrs digital channels 48hrs Process management
    31. 31. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis Creative methods 48hrs digital landscape Project management Execution of ideas 48hrs digital channels 48hrs Process management
    32. 32. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis Creative methods 48hrs digital landscape Project management Execution of ideas 48hrs digital channels 48hrs Process management Creative delivery
    33. 33. What is a course like? Strategic coaching Theory Assignment Execution Feedback Creative coaching
    34. 34. A typical project
    35. 35. A typical project
    36. 36. The roles
    37. 37. The strategist The roles analyse behavior, needs and define the strategy
    38. 38. The strategist The roles analyse behavior, needs and define the strategy The project manager turn ideas into reality
    39. 39. The strategist The roles analyse behavior, needs and define The Digital Art the strategy Director develop the experience The project manager turn ideas into reality
    40. 40. The strategist The roles analyse behavior, needs and define The Digital Art the strategy Director develop the experience The Creative The project Director leads manager turn the concept and ideas into reality idea development
    41. 41. The strategist The roles analyse behavior, needs and define The Digital Art the strategy Director develop the experience Digital Director The Creative The project Director leads manager turn the concept and ideas into reality idea development
    42. 42. The strategist The roles analyse behavior, needs and define The Digital Art the strategy Director develop the experience Digital Director Digital Creative The Creative The project Director leads manager turn the concept and ideas into reality idea development
    43. 43. The type of tasks you will work on Wateraid need TV4 need to more funding find new ways to connect with their How can customers Electrolux get more people to experience their products? H&M want more Google want people to visit their potential customers to stores understand and try their products
    44. 44. Some of the brands we have been working with
    45. 45. ma nag pa er rt pts ne ese ri ce arc te n/m on ma nag h am an br iefs pc &i a ge o pro ing dt lo n nsi ces the a o ve p res eas ght s & cre de tea ativ id lop s ms e e dev manage projects Digital Director Digital Creative execute ideas sses pp roce pr od u uc set e ’s gies I W KP wri t e stra rit ze p eb te aly develo an rie stra fs teg y
    46. 46. People you are likely to meet Fredrik Lundgren Starring Ted Persson Johan Ronnestam Helene Schöldsten Great Works Ronnestam Microsoft Ola Oredsson Daniel Bonner Cybercom Malin Stråhle Martin Cedergren Unibet Åkestam Holst AKQA Nick Gill Tobias Brandt James Temple Kenneth Danielsson BBH Digitas R/GA Wisely
    47. 47. Where some of the former students have ended up.....
    48. 48. Where some of the former students have ended up.....
    49. 49. The advanced internship program • The Interactive Academy is a one year program only students at Interactive Communication can apply for • Only truly exceptional students are accepted to the program • The objective is to provide students with the optimal platform for leading the work at a world class agency
    50. 50. The partners
    51. 51. The partners
    52. 52. The partners
    53. 53. The partners
    54. 54. The partners
    55. 55. The Interactive Academy H RC Y A One year interactive communication course @ Berghs A M M Interviews for year two selection year two RY ST A U U G Y N U A JA A Placement @ agency 1 Placement @ agency 2 Hiring opportunity M Berghs - Two weeks Berghs — Two weeks Berghs — One week
    56. 56. Berghs Digital Pioneer Scholarship
    57. 57. Berghs Digital Pioneer Scholarship • 65,000 SEK awarded by a jury to an outstanding talent • The selected talent need to show proof of outstanding talent, a unique viewpoint and a difficulty finding the means to participate • Applying for the scholarship is done when applying for the program
    58. 58. Strateg creative/ digital Kreatör! Kreatör director digital Strateg!
    59. 59. Strateg creative/ digital Kreatör! Kreatör director digital Strateg!
    60. 60. This is the kind of student we are looking for techie creativity insights/ Strateg Kreatör Kreatör! Strateg! business
    61. 61. The assignments
    62. 62. The assignments Task no #1 - the ball pen Develop a new area of use for one of our oldest tools available - the ball pen. Something that makes people talk about the new product and the experience of using it (this is a non-techie task). Show us how you could re-invent the product, package and market it.
    63. 63. The assignments
    64. 64. The assignments Task no #2 – in a world of sagas The book company Fairytale Inc are up to a challenge. Books have always played an important role for learning as well as for creativity, but the company’s young audiences are heavily inspired and entertained by the gaming industry and parents have less and less time for their children. Come up with a digital concept that takes the world of sagas to a completely new level that meets the audiences in the year 2020 and their demand on entertainment and mobile lifestyle. We want you to include a presentation of the target group and your insights in your concept.
    65. 65. The assignments
    66. 66. The assignments Task no #3? – your own project You might have a project of your own that you would like us to know about. Maybe it’s a cool application you have been working on, a dress you sewed yourself or an ant farm you documented creatively. Everybody has talent, personal passion and specific skills that make up who you are as an individual. Everybody has different backgrounds and experiences. So do you. We would like you to make an effort to bring that personal touch that makes your solutions personal. We’re open minded people and would like you to be as well. We are in need of people who can think differently. Surprise us!
    67. 67. Admission requirements - the program High-school degree with approved ratings in English At least one year of work experience Social media presence Basic knowledge of at least one program ouf of photoshop, flash and after effects Work assignment and personal letter About the studies The program is one year, starting in August. Lessons are normally held mon-fri 09.00-16.00, while some lectures may be held during evenings and weekends Start: 16/8 2010 Avslutning: 30/5 2011 Application - timings Ongoing during the spring, but 6th of April if you apply for the Berghs Scholarship Fee: 130.000 SEK Additional costs Approximately 5.000 SEK for litterature, copying and other materials. The program is approved for governmental student grant and is relieved from VAT
    68. 68. AKQA Future Lions Award Winner
    69. 69. Do you have what it takes? Interactive Communication & International Interactive Academy Digital Pioneer Scholarship
    70. 70. see you in august!

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