Persuasive Techniques<br />Techniques to use when giving a persuasive speech<br />
Slogan:<br />Important because:<br /> Often the only thing the audience remembers when the ad is over<br />Usually the lar...
On Your Own<br />“Famous Advertising Slogans”<br />A website where viewers may click on a<br /> particular brand and see w...
For Fun<br />“Sloganizer”<br />A website where viewers may type in a brand<br /> or product and a slogan is produced <br /...
Bandwagon<br />Attempts to convince an audience that: <br />‘everybody’s doing it/ buying it/ trying it.’  <br />If you do...
On Your Own:<br />“Break.com”<br />A website where viewers may view different<br /> commercials that use the bandwagon<br ...
Fear<br />Attempting to sell a product by convincing<br /> audience that he/she is in some kind of danger<br /> without it...
On Your Own:<br />“Bukisa”<br />This is a website dedicated to informing it’s<br /> viewers of the top ten fears found in ...
Loaded Language<br />The use of language that may seem neutral but<br /> actually is creating feelings of either support o...
On Your Own:<br />“Time”<br />An online version of a reliable magazine with<br /> articles on various topics. This particu...
Testimonials/Endorsements<br />A person’s approval of a product<br />A person, usually:<br /> a celebrity<br />a doctor<br...
On Your Own:<br />Find the website for a product you use, enjoy, desire, etc.<br />Find testimonials/endorsements for this...
Transfer<br />When an advertiser takes an idea or an image most people feel positively about and<br /> incorporate it into...
On Your Own<br />“Google Images”<br />This is a website where surfers can type in<br /> particular words and images will c...
Guarantees & Promises<br />Make people feel safe<br />With a guarantee, people buy a product knowing<br /> they can return...
Cars.com Guarantee/Promise<br />Money Back Guarantee<br />Our 90-Day Money Back Guarantee<br />Cars.com connects thousands...
On Your Own:<br />“Verizon Wireless”<br />This is a website for Verizon wireless phones<br />and data plans. At the bottom...
Special Offers/Discounts<br />Special offers<br />Coupons<br />Free samples <br />give the customer the feeling they are g...
Schoolhouse of Educated Wicker<br />
On Your Own:<br />“Black Friday”<br />This is a website where surfers can look up<br />“black Friday” advertisements with ...
On Your Own<br />Other Popular<br /> Methods of Advertising:<br /> Babies and Animals<br />Humor<br />“Limited Time Offer”...
Commercials/Advertisements<br />When planning a commercial, keep in mind:<br />Who is present in the commercial?  (What ty...
Bibliography<br />Black Friday Ads for Black Friday 2011 and Black Friday Deals! Web. 02 May 2011. <http://www.blackfriday...
Bibliography  Con’t<br />"Top Ten Human Fears." Bukisa - Share Your Knowledge. Web. 02 May 2011. <http://www.bukisa.com/ar...
"YouTube - Progressive Insurance Commercial - Flo Dishes Out Discounts." YouTube - Broadcast Yourself. Web. 02 May 2011. <...
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  1. 1. Persuasive Techniques<br />Techniques to use when giving a persuasive speech<br />
  2. 2. Slogan:<br />Important because:<br /> Often the only thing the audience remembers when the ad is over<br />Usually the largest printed words on written ads<br />Usually end radio and television ads. <br />Slogans MUST:<br />Be simple<br />Contain the product’s name (optional)<br />Contain only one message<br />
  3. 3. On Your Own<br />“Famous Advertising Slogans”<br />A website where viewers may click on a<br /> particular brand and see what the product’s<br /> slogan is <br />http://www.quotations.me.uk/famous-slogans/<br />Find three examples of famous slogans<br />Write down the slogan & product on guided notes<br />
  4. 4. For Fun<br />“Sloganizer”<br />A website where viewers may type in a brand<br /> or product and a slogan is produced <br />http://www.sloganizer.net/en/<br />Create 3 catchy slogans<br />Write them down in guided notes<br />
  5. 5. Bandwagon<br />Attempts to convince an audience that: <br />‘everybody’s doing it/ buying it/ trying it.’ <br />If you don’t also purchase this product, you will be left out. <br />Often, commercials show a large group of attractive people having a great time.<br />Examples of Bandwagon:<br />1) State Farm: http://www.youtube.com/watch?v=ohC5kyyum4g<br />2)Alio: http://www.youtube.com/watch?v=MEnJiOrWiUg<br />
  6. 6. On Your Own:<br />“Break.com”<br />A website where viewers may view different<br /> commercials that use the bandwagon<br /> approach<br />https://bpb.opendns.com/a/www.break.com/su<br />rfacevideo/bandwagon-commercials/family-<br />off/<br />Find 2 commercials<br />Write down websites on guided notes<br />
  7. 7. Fear<br />Attempting to sell a product by convincing<br /> audience that he/she is in some kind of danger<br /> without it <br />-Or-<br />Audience will feel safer if he/she owns this<br /> product.<br />Examples of Using Fear:<br />1)OnStar:<br />http://www.youtube.com/watch?v=LY3NU4N2oLg<br />2)Palin Attack:<br />http://www.youtube.com/watch?v=Q8caqMnrvXg<br />
  8. 8. On Your Own:<br />“Bukisa”<br />This is a website dedicated to informing it’s<br /> viewers of the top ten fears found in humans<br />http://www.bukisa.com/articles/243134_top-<br />ten-human-fears<br />Read through the list<br />Write down the top ten fears in order in guided notes<br />
  9. 9. Loaded Language<br />The use of language that may seem neutral but<br /> actually is creating feelings of either support or<br /> non-support<br />Examples of Loaded Language:<br />1)Geico:<br />http://www.youtube.com/watch?v=cCK6wQ0Bo<br />xI<br />2)Dove:<br />http://www.youtube.com/watch?v=ZquECn6pmWA<br />
  10. 10. On Your Own:<br />“Time”<br />An online version of a reliable magazine with<br /> articles on various topics. This particular<br /> article is about loaded language.<br />http://www.time.com/time/magazine/article/0,9<br />171,953538-1,00.html<br />Read the article<br />Write a summary of loaded language in guided notes<br />
  11. 11. Testimonials/Endorsements<br />A person’s approval of a product<br />A person, usually:<br /> a celebrity<br />a doctor<br />an ‘expert,’ <br />an athlete<br />states the product is good and should be<br />bought and used.<br />Examples of Endorsements or Testimonials:<br />1) Sprite:<br />http://www.youtube.com/watch?v=0nBxcMImubk&p=436B01594C73F4<br />E6&playnext=1&index=12<br />2) Gatorade:<br />http://www.youtube.com/watch?v=cGKAVAAHdWc<br />
  12. 12. On Your Own:<br />Find the website for a product you use, enjoy, desire, etc.<br />Find testimonials/endorsements for this product in written form<br />Write down the product & the testimonial/endorsement in guided notes<br />Tell what type of person is endorsing the product: expert, athlete, celebrity, etc.<br />
  13. 13. Transfer<br />When an advertiser takes an idea or an image most people feel positively about and<br /> incorporate it into campaign. <br />The idea is that audiences will ‘transfer’ their<br /> positive feelings to the product as well.<br />Examples of Transfer:<br />1) Coca-Cola<br />2) Pepsi <br />
  14. 14. On Your Own<br />“Google Images”<br />This is a website where surfers can type in<br /> particular words and images will come up.<br /> People can then use these images in<br />PowerPoints, Newsletters, Handouts, etc. <br />http://www.google.com/imghp?hl=en&tab=wi<br />Type in a product or company<br />Find a picture that portrays the product or company in a positive light <br />Copy & Paste the picture into your guided notes<br />
  15. 15. Guarantees & Promises<br />Make people feel safe<br />With a guarantee, people buy a product knowing<br /> they can return it:<br />If they do not like it <br />It does not work properly<br />Other products ‘promise:’ <br />They will make you look or feel a certain way<br />Solve a problem<br />Be the very best on the market<br />etc…<br />Examples of Guarantees and Promises:<br />1) Cars.com: (Print advertisement-see next slide)<br />2) GM:<br />http://www.youtube.com/watch?v=4u5uVwSlExw<br />
  16. 16. Cars.com Guarantee/Promise<br />Money Back Guarantee<br />Our 90-Day Money Back Guarantee<br />Cars.com connects thousands of car sellers with car buyers<br /> everyday. That is why we have made advertising your car <br />with a Cars.com ad risk free. <br />Purchase an ad that includes our 90-Day Money Back <br />Guarantee. If you have not sold or traded-in your car after<br /> 90 days, you may be eligible to obtain a refund for your <br />Cars.com ad.<br />Refund requests must be postmarked within 14 days <br />following the 90-Day Money Back Guarantee Date noted on<br /> your purchase receipt. Requests must be submitted via<br /> postal mail using Cars.com's refund request form found <br />here. If you receive a refund, your ad will be removed from<br /> the site. <br />Additional limitations apply. <br />Read the Full Terms & Conditions<br />
  17. 17. On Your Own:<br />“Verizon Wireless”<br />This is a website for Verizon wireless phones<br />and data plans. At the bottom of the main<br />page there is a link to ‘costumer guarantee.’<br />http://www.verizonwireless.com/b2c/index.html<br />“Sprint”<br />This is a website for Sprint wireless phones<br />and data plans. At the bottom of the main<br />page there is a link to ’30-day guarantee.’<br />http://sprint.com/index_c.html<br />Go to both websites<br />Read the guarantees<br />Paraphrase each company’s guarantee and write it in guided notes<br />
  18. 18. Special Offers/Discounts<br />Special offers<br />Coupons<br />Free samples <br />give the customer the feeling they are getting<br /> something extra for their money<br />Extremely important when there are many of the<br /> same type of product on the market such as:<br />Cars<br />Beverages<br />Restaurants<br />Examples of Special Offers/ Discounts:<br />1) Progressive:<br />http://www.youtube.com/watch?v=GrtMM5suUCg  <br />2) Schoolhouse of Educated Wicker (Print advertisement-see next slide)<br />
  19. 19. Schoolhouse of Educated Wicker<br />
  20. 20. On Your Own:<br />“Black Friday”<br />This is a website where surfers can look up<br />“black Friday” advertisements with different<br />offers and discounts. Surfers click on a<br />particular store; from there, viewer will click ‘Ad<br />scan’ tab. The discount offer will appear.<br />http://www.blackfriday.info/<br />Click on 3 different stores you enjoy<br />Find the store’s black Friday ad scan<br />Print it out<br />Attach to guided notes<br />
  21. 21. On Your Own<br />Other Popular<br /> Methods of Advertising:<br /> Babies and Animals<br />Humor<br />“Limited Time Offer”<br />Demonstrations<br />Research the following methods of advertising online.<br />Provide a definition of each in guided notes<br />Provide an example of each in guided notes<br />
  22. 22. Commercials/Advertisements<br />When planning a commercial, keep in mind:<br />Who is present in the commercial? (What types of people are used?)<br />What background music/ sound effects are used?<br />What types of sets or props are used?<br />How does the advertisement get your attention?<br />What makes the ad memorable?<br />
  23. 23. Bibliography<br />Black Friday Ads for Black Friday 2011 and Black Friday Deals! Web. 02 May 2011. <http://www.blackfriday.info/>.<br />Cell Phones, Mobile Phones & Wireless Calling Plans from Sprint. Web. 02 May 2011. <http://sprint.com/index_c.html>.<br />Cell Phones - Smartphones: Cell Phone Service, Accessories - Verizon Wireless. Web. 02 May 2011. <http://www.verizonwireless.com/b2c/index.html>.<br />"Famous Advertising Slogans." Famous Quotations. Web. 02 May 2011. <http://www.quotations.me.uk/famous-slogans/>.<br />"Google Images." Google. Web. 02 May 2011. <http://www.google.com/imghp?hl=en>.<br /> <br />"Sloganizer.net - Instant Slogans with Our Slogan Generator." Sloganizer.net - Instant Slogans Mit Dem Slogan Generator. Web. 02 May 2011. <http://www.sloganizer.net/en/>.<br />
  24. 24. Bibliography Con’t<br />"Top Ten Human Fears." Bukisa - Share Your Knowledge. Web. 02 May 2011. <http://www.bukisa.com/articles/243134_top->.<br />Trippet, Frank. "Essay: Watching out for Loaded Language." Time. CNN, 24 May 1982. Web. 2 May 2011. <http://www.time.com/time/magazine/article/0,9171,953538-1,00.html>.<br />"YouTube - Dove Real Beauty." YouTube - Broadcast Yourself. Web. 02 May 2011. <http://www.youtube.com/watch?v=ZquECn6pmWA>.<br />"YouTube - GM Offers Money Back Guarantee to New Buyers." YouTube - Broadcast Yourself. Web. 02 May 2011. <http://www.youtube.com/watch?v=4u5uVwSlExw>.<br />"YouTube - Palin Attack Ad." YouTube - Broadcast Yourself. Web. 02 May 2011. <http://www.youtube.com/watch?v=Q8caqMnrvXg>.<br />
  25. 25. "YouTube - Progressive Insurance Commercial - Flo Dishes Out Discounts." YouTube - Broadcast Yourself. Web. 02 May 2011. <http://www.youtube.com/watch?v=GrtMM5suUCg>.<br />"YouTube - Propaganda Bandwagon." YouTube - Broadcast Yourself. Web. 02 May 2011. <http://www.youtube.com/watch?v=MEnJiOrWiUg>.<br />"YouTube - State Farm® - "Magic Jingle Parking Lot"" YouTube - Broadcast Yourself. Web. 02 May 2011. <http://www.youtube.com/watch?v=ohC5kyyum4g>.<br />Bibliography Con’t<br />
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