Mobile e mailing

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Mobile marketing becoming more important than before. Consumers are mostly checking their e-mail on their mobile devices. I am collect lots of statistics to show importance of mobile channel.

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Mobile e mailing

  1. 1. Mobile E-mail Statistics Kamil Mehmet ÖZKAN #mobilemarketing @kamilozkan www.kamilmehmetozkan.comFriday, February 10, 12
  2. 2. Mobile E-mail Statistics • A comScore survey in the UK found 67% of smartphone users accessed email through their mobile device in June 2011Friday, February 10, 12
  3. 3. Mobile E-mail Statistics • An April 2011 study sponsored by Google showed that 82% of smartphone users check and send email with their device.Friday, February 10, 12
  4. 4. Mobile E-mail Statistics • A May 2011 iPass survey discovered that over half of "mobile workers" check their email on waking or immediately after getting dressed.Friday, February 10, 12
  5. 5. Mobile E-mail Statistics • A Return Path report measured mobiles share of all opened email at 16% in March 2011, a rise of 81% from October 2010.Friday, February 10, 12
  6. 6. Mobile E-mail Statistics • A May 2011 report by Campaign Monitor (based on email received by over 3 billion users) saw mobile email clients at just under 20% of the total. In terms of actual devices, the iPhone leads the way, accounting for 72% of mobile opens, followed by the iPad at 15%.Friday, February 10, 12
  7. 7. Mobile E-mail Statistics • Knotice tracked email opens across over 700 million emails in H1, 2011. Mobile devices accounted for 20.24% of opens, a jump of 51% compared to Q4 2010. The most popular device for recorded opens on mobile emails was the iPhone (12.78% of all opens) followed by the iPad (3.92%) and Android devices (3.15%)Friday, February 10, 12
  8. 8. Mobile E-mail Statistics • In an August 2010 joint study conducted by Litmus and eROI, the average percentage of opens accounted for by mobile devices across the lists of 20 big-brand ecommerce, retail and publishing marketers was 12%. Again, the iPhone was the dominant mobile device, accounting for 9% of all opens.Friday, February 10, 12
  9. 9. Mobile E-mail Statistics • According to ComScore (in USA) ; 70 million mobile users accessed email through a mobile device, with 43.5 million doing so on a near-daily basis.Friday, February 10, 12
  10. 10. Mobile E-mail Statistics • Nielsen research on what mobile users do online showed email to be the most popular activity, accounting for 38.5% of mobile internet time. The next most popular activity was social networking (10.7%)Friday, February 10, 12
  11. 11. Mobile E-mail Statistics • Merkles "View from the Digital Inbox 2011" survey found over half of those with an Internet-enabled mobile phone used it to check a personal email account.Friday, February 10, 12
  12. 12. Mobile E-mail StatisticsFriday, February 10, 12
  13. 13. Mobile E-mail Statistics • Campaignmonitor –”Email client popularity” (June 2011)Friday, February 10, 12
  14. 14. Mobile E-mail StatisticsFriday, February 10, 12
  15. 15. Mobile E-mail StatisticsFriday, February 10, 12
  16. 16. Mobile E-mail StatisticsFriday, February 10, 12
  17. 17. Mobile E-mail StatisticsFriday, February 10, 12
  18. 18. Thanks. by Kamil Mehmet ÖZKAN #mobilemarketing @kamilozkan www.kamilmehmetozkan.comFriday, February 10, 12

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