Upcoming SlideShare
Loading in...5
×
 

Ufone

on

  • 12,302 views

Its a celular company...n this presentation is for marketing course

Its a celular company...n this presentation is for marketing course

Statistics

Views

Total Views
12,302
Views on SlideShare
12,227
Embed Views
75

Actions

Likes
2
Downloads
429
Comments
1

4 Embeds 75

http://www.slideshare.net 72
https://www.mturk.com 1
http://webcache.googleusercontent.com 1
http://munawar90.blogspot.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • plz send it at may Email id Mann198@ymail.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ufone Ufone Presentation Transcript

  • Presented to: Ms. Sadaf Rasheed
  • GROUP MEMBERS
    • KAMIL IQBAL
  • INTRODUCTION
    • UFONE GSM is a Pakistani GSM cellular service provider. It was founded on 29 January 2001.Their main products are Post pay & Prepay connections. UFONE is subsidiary of Pakistan Telecommunication Company. Presently UFONE is giving network services to 750 cities and giving a hard time to the competitors by launching different packages in a short time period.
  • COMPETITORS
    • MOBILINK
    • TELENOR
    • WARID
    • ZONG
  • UFONE PACKAGES
    • Paanch ka Pandrah
    • U Loan
    • Uwon
    • U-circle
    • U share
    • Mobile Number Portability
    • Missed Call Notifications
    • Phone Book Saver
    • Virtual Private Network (VPN)
    • Mobile Banking
    • Unlimited SMS
    • Friends N Family
  • SWOT ANALYSIS
    • Strengths
    • Second Large Market Share
    • World wide cheap call rates
    • Representing PTCL name
  • CONT….
    • Weaknesses
    • Placing Franchises
    • Special Events Jamming
    • Ufone Voice Quality
  • CONT…….
    • Opportunities
    • Continuing to Expand Globally
    • Publicity and Marketing
    • Develop Franchises
  • CONT…
    • Threats
    • Govt. Interference
    • Competitors
    • Economic Conditions
  • PROCEDURE
    • Research:
    • ‘ descriptive research’
    • Secondary Data: information about ufone.
    • Primary Data: Questionnaires 10 contain 12 questions
    • Sample Units:
    • Based on people who use UFONE connection. These people were divided gender wise, 5 male users and 5 female users. Total 10 users.
  • ANALYSIS OF QUESTIONNAIRE Q1:Are you aware of UFONE
  • Q2:Have you ever been customer of Ufone
  • CONT…
    • Q3: : Are you satisfied with the service of UFONE
  • Cont
    • Q4:The packages provided by U FONE on advertisement are really persuasive.
  • Q5: : Do the offers really exist provided by the UFONE
  • Q6:How do you find the quality of network provided by the U FONE?
    •  
  • Q7:packages of UFONE are relatively ?
  • Q8:what type of problem do you face while using UFONE
    •  
  • Q9:evaluate the performance of customer service of UFONE
    •  
  • Q10:how do you find the atmosphere of franchise?
    •  
  • Q11:which tools should be used for UFONE promotion?
  • Q12:if you are satisfied with some another connection, then what type of extra service should UFONE provide?
    • People said that UFONE should work on hidden charges and it should clearly identify in advertisement.
    • There should be more franchises for customer convenience
    • UFONE should provide inexpensive rates for other connections as well
    • Relationship with customer should be fair
    • Free SMS should be given
    • UFONE should launch some good packages for Post- Pay customers
  • Conclusions and Recommendation
    • Ufone could develop some new and innovative services to attract customers to increase their revenues as well as it customers:
    • It should introduced International SMS packages
    • They should also introduce some International call packages to Middle Eastern countries.
    • In “ Ufone ghanta” package time of the package should be extend.
    • THANK
    • YOU