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Its a celular company...n this presentation is for marketing course

Its a celular company...n this presentation is for marketing course

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    Ufone Ufone Presentation Transcript

    • Presented to: Ms. Sadaf Rasheed
    • GROUP MEMBERS
      • KAMIL IQBAL
    • INTRODUCTION
      • UFONE GSM is a Pakistani GSM cellular service provider. It was founded on 29 January 2001.Their main products are Post pay & Prepay connections. UFONE is subsidiary of Pakistan Telecommunication Company. Presently UFONE is giving network services to 750 cities and giving a hard time to the competitors by launching different packages in a short time period.
    • COMPETITORS
      • MOBILINK
      • TELENOR
      • WARID
      • ZONG
    • UFONE PACKAGES
      • Paanch ka Pandrah
      • U Loan
      • Uwon
      • U-circle
      • U share
      • Mobile Number Portability
      • Missed Call Notifications
      • Phone Book Saver
      • Virtual Private Network (VPN)
      • Mobile Banking
      • Unlimited SMS
      • Friends N Family
    • SWOT ANALYSIS
      • Strengths
      • Second Large Market Share
      • World wide cheap call rates
      • Representing PTCL name
    • CONT….
      • Weaknesses
      • Placing Franchises
      • Special Events Jamming
      • Ufone Voice Quality
    • CONT…….
      • Opportunities
      • Continuing to Expand Globally
      • Publicity and Marketing
      • Develop Franchises
    • CONT…
      • Threats
      • Govt. Interference
      • Competitors
      • Economic Conditions
    • PROCEDURE
      • Research:
      • ‘ descriptive research’
      • Secondary Data: information about ufone.
      • Primary Data: Questionnaires 10 contain 12 questions
      • Sample Units:
      • Based on people who use UFONE connection. These people were divided gender wise, 5 male users and 5 female users. Total 10 users.
    • ANALYSIS OF QUESTIONNAIRE Q1:Are you aware of UFONE
    • Q2:Have you ever been customer of Ufone
    • CONT…
      • Q3: : Are you satisfied with the service of UFONE
    • Cont
      • Q4:The packages provided by U FONE on advertisement are really persuasive.
    • Q5: : Do the offers really exist provided by the UFONE
    • Q6:How do you find the quality of network provided by the U FONE?
      •  
    • Q7:packages of UFONE are relatively ?
    • Q8:what type of problem do you face while using UFONE
      •  
    • Q9:evaluate the performance of customer service of UFONE
      •  
    • Q10:how do you find the atmosphere of franchise?
      •  
    • Q11:which tools should be used for UFONE promotion?
    • Q12:if you are satisfied with some another connection, then what type of extra service should UFONE provide?
      • People said that UFONE should work on hidden charges and it should clearly identify in advertisement.
      • There should be more franchises for customer convenience
      • UFONE should provide inexpensive rates for other connections as well
      • Relationship with customer should be fair
      • Free SMS should be given
      • UFONE should launch some good packages for Post- Pay customers
    • Conclusions and Recommendation
      • Ufone could develop some new and innovative services to attract customers to increase their revenues as well as it customers:
      • It should introduced International SMS packages
      • They should also introduce some International call packages to Middle Eastern countries.
      • In “ Ufone ghanta” package time of the package should be extend.
      • THANK
      • YOU