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Presented to:
Ms. Sadaf Rasheed
GROUP MEMBERS
KAMIL IQBAL
INTRODUCTION
UFONE GSM is a Pakistani GSM cellular service
provider. It was founded on 29 January 2001.Their
main products...
COMPETITORS
 MOBILINK
 TELENOR
 WARID
 ZONG
UFONE PACKAGES
 Paanch ka Pandrah
 U Loan
 Uwon
 U-circle
 U share
 Mobile Number Portability
 Missed Call Notifica...
SWOT ANALYSIS
Strengths
 Second Large Market Share
 World wide cheap call rates
 Representing PTCL name
CONT….
Weaknesses
 Placing Franchises
 Special Events Jamming
 Ufone Voice Quality
CONT…….
Opportunities
 Continuing to Expand Globally
 Publicity and Marketing
 Develop Franchises
CONT…
Threats
 Govt. Interference
 Competitors
 Economic Conditions
PROCEDURE
 Research:
‘descriptive research’
Secondary Data: information about ufone.
Primary Data: Questionnaires 10 cont...
ANALYSIS OF QUESTIONNAIRE
Q1:Are you aware of UFONE
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
YES NO
MALE
FEMALE
Q2:Have you ever been customer of Ufone
CONT…
Q3:: Are you satisfied with the service of UFONE
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
YES NO
MALE
FEMALE
Cont
Q4:The packages provided by U FONE on
advertisement are really persuasive.
Q5:: Do the offers really exist provided by the
UFONE
Q6:How do you find the quality of network
provided by the U FONE?
Q7:packages of UFONE are relatively ?
Q8:what type of problem do you face while
using UFONE
Q9:evaluate the performance of customer
service of UFONE
Q10:how do you find the atmosphere of
franchise?
Q11:which tools should be used for UFONE promotion?
Q12:if you are satisfied with some another connection,
then what type of extra service should UFONE provide?
People said ...
Conclusions and Recommendation
Ufone could develop some new and innovative
services to attract customers to increase their...
THANK
YOU
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Ufone

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Transcript of "Ufone"

  1. 1. Presented to: Ms. Sadaf Rasheed
  2. 2. GROUP MEMBERS KAMIL IQBAL
  3. 3. INTRODUCTION UFONE GSM is a Pakistani GSM cellular service provider. It was founded on 29 January 2001.Their main products are Post pay & Prepay connections. UFONE is subsidiary of Pakistan Telecommunication Company. Presently UFONE is giving network services to 750 cities and giving a hard time to the competitors by launching different packages in a short time period.
  4. 4. COMPETITORS  MOBILINK  TELENOR  WARID  ZONG
  5. 5. UFONE PACKAGES  Paanch ka Pandrah  U Loan  Uwon  U-circle  U share  Mobile Number Portability  Missed Call Notifications  Phone Book Saver  Virtual Private Network (VPN)  Mobile Banking  Unlimited SMS  Friends N Family
  6. 6. SWOT ANALYSIS Strengths  Second Large Market Share  World wide cheap call rates  Representing PTCL name
  7. 7. CONT…. Weaknesses  Placing Franchises  Special Events Jamming  Ufone Voice Quality
  8. 8. CONT……. Opportunities  Continuing to Expand Globally  Publicity and Marketing  Develop Franchises
  9. 9. CONT… Threats  Govt. Interference  Competitors  Economic Conditions
  10. 10. PROCEDURE  Research: ‘descriptive research’ Secondary Data: information about ufone. Primary Data: Questionnaires 10 contain 12 questions  Sample Units: Based on people who use UFONE connection. These people were divided gender wise, 5 male users and 5 female users. Total 10 users.
  11. 11. ANALYSIS OF QUESTIONNAIRE Q1:Are you aware of UFONE
  12. 12. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 YES NO MALE FEMALE Q2:Have you ever been customer of Ufone
  13. 13. CONT… Q3:: Are you satisfied with the service of UFONE 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 YES NO MALE FEMALE
  14. 14. Cont Q4:The packages provided by U FONE on advertisement are really persuasive.
  15. 15. Q5:: Do the offers really exist provided by the UFONE
  16. 16. Q6:How do you find the quality of network provided by the U FONE?
  17. 17. Q7:packages of UFONE are relatively ?
  18. 18. Q8:what type of problem do you face while using UFONE
  19. 19. Q9:evaluate the performance of customer service of UFONE
  20. 20. Q10:how do you find the atmosphere of franchise?
  21. 21. Q11:which tools should be used for UFONE promotion?
  22. 22. Q12:if you are satisfied with some another connection, then what type of extra service should UFONE provide? People said that UFONE should work on hidden charges and it should clearly identify in advertisement. There should be more franchises for customer convenience UFONE should provide inexpensive rates for other connections as well Relationship with customer should be fair Free SMS should be given UFONE should launch some good packages for Post- Pay customers
  23. 23. Conclusions and Recommendation Ufone could develop some new and innovative services to attract customers to increase their revenues as well as it customers:  It should introduced International SMS packages  They should also introduce some International call packages to Middle Eastern countries.  In “ Ufone ghanta” package time of the package should be extend.
  24. 24. THANK YOU
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