This thesis presents the hypothesis that the diversity of today's consumers can no longer be satisfied by one direction of simplified marketing. Earlier marketing strategies have targeted general groups of people. However, with technological improvement and growing wealth, people now have diverse lifestyles and consumption styles. The development of new media and the internet make it possible to collect information about people's lives and consumer habits. Based on these fixed information, we can market to consumers un-fixed form of people ﾕ s desire one by one.
History of Consumption
Pre- Industrial craft before mid 1800
20 Century(mass media)
After the industrial revolution over supply of products
Growing personal wealth
Diversity of life stlye
Become a importance of persinality
요즘 온라인에서 블로그가 마케팅의 한 수단으로 상당한 각광을 받고 있는 것 같습니다 . 아무래도 경기가 어려워 많은 기업들이 광고비 집행을 줄이고 있고 기존의 미디어의 경우 그 효과를 측정하기 어려운 부분이 많기 때문에 일어나는 현상이라고 생각합니다 . 특히나 블로그의 영향력이 점차 커져가고 있고 블로그 마케팅을 전개할 경우 홍보 효과가 빠른 시간에 나타나는 경우가 많아 기업들의 블로그 마케팅에 대한 욕구는 더욱 커져가는 것 같습니다 . 하지만 , 지금과 같은 블로그 마케팅이 과연 타당한 마케팅 방법인지에 대해서는 한번 논의를 해봐야 할 것 같습니다 .
also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet
M&M’s Face book marketing
Starbuck twitter marketing
Current example of indiviual marketing
After mid 18Century industrial revolution, the middle class had develop. There were over supply of products and growing personal wealth. However, the develop ments of mess media people pursued similar life style before. Nowdays the development of internet people start to look for whatever they want. Therefore, people are tried to pursue the diversity of lifestyle. Also, the development of technology make it possible that collecting people’s purchasing process. Nowdays, peope get out of the certain fixed culture and lifestyle. Therefore,
Advantage of indiviual marking
Satisfied the importance of emotional consumption.
감성소비 . 중요
So therefore, people will persue the indiviual marketing . 맞춤형 마케팅 .
I-phone application which announce your purchasing habit