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The "Social" In Social Media
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The "Social" In Social Media

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As companies enter social media they tend to broadcast instead of socialize their content. This presentation makes a case for social media and gives a strategic framework to get started building …

As companies enter social media they tend to broadcast instead of socialize their content. This presentation makes a case for social media and gives a strategic framework to get started building two-way communication with fans.

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  • Here is the companion blog post to this Slideshare presentation:
    http://overtonecomm.blogspot.com/2009/06/missing-in-social-media.html
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Transcript

  • 1. The SOCIAL in Social Media
  • 2.  
  • 3. The VELOCITY of Change
  • 4. Social Networks Unique Visitors comScore Media Matrix for the US, May 2009 Social Network May 2008 May 2009 % Change Facebook 35,594 70,278 97 Twitter 633 17,592 2,681 LinkedIn 3,933 7,470 90 MySpace 73,691 70,255 -5
  • 5. Velocity of IDEAS 1450 1906 1876 1928 1991
  • 6. Feeling OVERLOADED?
  • 7. Feedback Loop
  • 8. Control is a Myth
    • “ You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”
    • Joe Ragan, Newsradio
    • As quoted in “Groundswell” by Charlene Li and Josh Bernoff
  • 9. RELATIONAL Objectives From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r
  • 10.  
  • 11. 5 CONVERSATION Starters
  • 12.
    • @The_Real_Shaq, New York Times, March 26, 2009
    • When Stars Twitter, a Ghost May Be Lurking
    “ It’s 140 characters... If you need a ghostwriter for that, I feel sorry for you.” Be REAL
  • 13. Be PASSIONATE
  • 14. Be FUNNY
  • 15. Be SMART
  • 16. Be A WIN-WINNER
  • 17. CONTENT to CONNECT
  • 18. The SWARM Encouraging Buzz B uild E avesdrop E cho S ocialize
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.
    • Kami Watson Huyse, APR
    • Phone: (713) 568-5750
    • E-mail: [email_address]
    • Twitter: @ kamichat
    • Blog: Communication Overtones
    • www.kamihuyse.com
    • Web site: www.myprpro.com