The  SOCIAL in Social Media
 
The  VELOCITY  of Change
Social Networks Unique Visitors comScore Media Matrix for the US, May 2009 Social Network May 2008 May 2009 % Change Faceb...
Velocity of IDEAS 1450 1906 1876 1928 1991
Feeling OVERLOADED?
Feedback Loop
Control is a Myth <ul><li>“ You can’t take something off of the Internet.  That’s like trying to take pee out of a swimmin...
RELATIONAL Objectives From Communication Overtones, “Setting Relational Objectives,”  http://twurl.nl/1y7p7r
 
5 CONVERSATION Starters
<ul><li>@The_Real_Shaq, New York Times, March 26, 2009  </li></ul><ul><li>When Stars Twitter, a Ghost May Be Lurking </li>...
Be PASSIONATE
Be FUNNY
Be SMART
Be A WIN-WINNER
CONTENT to  CONNECT
The SWARM Encouraging Buzz B uild E avesdrop E cho S ocialize
 
 
 
 
<ul><li>Kami Watson Huyse, APR </li></ul><ul><li>Phone: (713) 568-5750 </li></ul><ul><li>E-mail:  [email_address] </li></u...
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The "Social" In Social Media

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As companies enter social media they tend to broadcast instead of socialize their content. This presentation makes a case for social media and gives a strategic framework to get started building two-way communication with fans.

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The "Social" In Social Media

  1. 1. The SOCIAL in Social Media
  2. 3. The VELOCITY of Change
  3. 4. Social Networks Unique Visitors comScore Media Matrix for the US, May 2009 Social Network May 2008 May 2009 % Change Facebook 35,594 70,278 97 Twitter 633 17,592 2,681 LinkedIn 3,933 7,470 90 MySpace 73,691 70,255 -5
  4. 5. Velocity of IDEAS 1450 1906 1876 1928 1991
  5. 6. Feeling OVERLOADED?
  6. 7. Feedback Loop
  7. 8. Control is a Myth <ul><li>“ You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” </li></ul><ul><li>Joe Ragan, Newsradio </li></ul><ul><li>As quoted in “Groundswell” by Charlene Li and Josh Bernoff </li></ul>
  8. 9. RELATIONAL Objectives From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r
  9. 11. 5 CONVERSATION Starters
  10. 12. <ul><li>@The_Real_Shaq, New York Times, March 26, 2009 </li></ul><ul><li>When Stars Twitter, a Ghost May Be Lurking </li></ul>“ It’s 140 characters... If you need a ghostwriter for that, I feel sorry for you.” Be REAL
  11. 13. Be PASSIONATE
  12. 14. Be FUNNY
  13. 15. Be SMART
  14. 16. Be A WIN-WINNER
  15. 17. CONTENT to CONNECT
  16. 18. The SWARM Encouraging Buzz B uild E avesdrop E cho S ocialize
  17. 23. <ul><li>Kami Watson Huyse, APR </li></ul><ul><li>Phone: (713) 568-5750 </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Twitter: @ kamichat </li></ul><ul><li>Blog: Communication Overtones </li></ul><ul><li>www.kamihuyse.com </li></ul><ul><li>Web site: www.myprpro.com </li></ul>

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