HR and Social NetworkingFinding Amazing Talent Online

HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace.

Group cooperation mentalityFavoringinformal trusted networks rather than formal systemsExpectation of being able to commentIncreased usage of text, photo, videoInformation in real time

The Basics

Your Employees in Social Medialand

Case Study – Hardware@Microsoft“While Microsoft is known for software, what is your vision for the hardware business?” 25 years of getting this question2 years ago, they made a changeHardware@Microsoft – more than a brand – it is a profession!

25 years of getting this question

2 years ago, they made a change

Hardware@Microsoft – more than a brand – it is a profession!

Case Study – Hardware@MicrosoftRecruiting ProblemCouldn’t recruit top-tier engineers for key product developmentNeeded to recruit world-class hardware & reliability engineering talentMicrosoft was know for software excellence, not hardware

Case Study – Hardware@MicrosoftUnderstanding the target Where employed?Where they went to school?What associations they joined?What they read?Passive job seekers?Out of 620,000 engineers, they had a pool of 2500+ that were reliability engineers

Case Study – Hardware@MicrosoftThe role of social networkingLinkedIn Group – not for recruiting, but for engineers to network and share ideas“Reliability Engineering on a Global Scale”Not branded as Hardware@Microsoft

Case Study – Hardware@MicrosoftThe role of social networkingFacebookHardware@Microsoft pageTwitterHardwarejobsMembers of the 2500+ base were invited to become fans and follow on Twitter“Community of Communities” approachBuild “micro-communities” on 5-10 sites to reach maximum network

Case Study – Hardware@MicrosoftThe role of social networkingSourcing = MarketingBrand building – the company and YOU!Community strengthening Warm network

Sodexo: Social Recruiting

own your search results

Tactics and Tools

MoreExamples of Web 2.0 in HRusing RSS feeds and social bookmarking to collect relevant information and to share with peersWiki for policy development alumni social networks for ex-employeesusing social networks to establish relationships with potential employees, to advertise positions, and seek referralsexternal and internal Blogging You Tube channels and cool recruitment videos, job podcastsVirtual Worlds for training and career fairs, WebinarsTwitter for conference questions and updatesSlideshare for accessing conference presentations

using RSS feeds and social bookmarking to collect relevant information and to share with peers

Wiki for policy development

alumni social networks for ex-employees

using social networks to establish relationships with potential employees, to advertise positions, and seek referrals

external and internal Blogging

You Tube channels and cool recruitment videos, job podcasts

Virtual Worlds for training and career fairs, Webinars

Twitter for conference questions and updates

Slideshare for accessing conference presentations

Online Resourceshttp://tinyurl.com/HRHoustonhttp://facebook.com/HoustonSocialMedia

BIBLIOGRAPHYNaked Conversations, Robert Scoble and Shel IsraelThe New Rules of Marketing and PR, David Scott MeermanPersonality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, Rohit BhargavaGroundswell, Charlene Li and Josh BernoffTwitterville: How Businesses Can Thrive in the New Global Neighborhoods, Shel Israel

Natalie GonzalezPhone: (713) 779-4626E-mail: ngonzalez@clearpointco.comTwitter: natatclearpointWeb site: www.clearpointco.com/creativeKami Watson Huyse, APRPhone: (713) 568-5750E-mail: kami@myprpro.comTwitter: kamichatBlog: Communication Overtones,www.kamihuyse.comWeb site: www.myprpro.com