SXSW = South by Social-Media West<br />Socialnomics: How Social Media Transforms the Way we Live and do Business <br />-Eric Qualman<br />Using Social Media to Score...a Job (Obviously)<br />-Sarah White<br />Can Social Media Save Business So Business Can Save the Planet? <br />- David Armistead<br />
Have a strategy for engagement (flow chart tools)</li></li></ul><li>Customer Service Brainstorm<br /><ul><li>Bake social media into how you design your services
You must know the social media profiles of all your customers.
When possible, every delivery of service should include what social networks your customers are on and the degree of their influence. This is free customer insight provided voluntarily by your customers.
Airlines should know the Twitter accounts, number of followers, and last few tweets of everyone aboard their aircraft.
Pay particular attention to high profile customers. These are your VIP’s
Monitor what customers are saying right before, during, and right after they use your service.</li></li></ul><li>Employee Management<br /><ul><li>What are your employees doing on social media sites?