Government 2.0 Kami Watson Huyse, APR “ Strategy ” by Joey Gangoza, Flickr

The More Things Change…

The More They Stay the Same

Corporate Control is a Myth “ You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” Joe Ragan, Newsradio As quoted in “Groundswell” by Charlene Li and Josh Bernoff

“ You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”

Joe Ragan, Newsradio

As quoted in “Groundswell” by Charlene Li and Josh Bernoff

“ Of the people, by the people, for the people.”

“ Of the people, by the people, for the people.”

Social Anthropology

Listen

People Are Talking Photo by Chen , Flickr

Are You Listening? Photo by Niclas Lindh , Flickr

The Connected Company From “The 5 Competencies of the Connected Corporation,” Communication Overtones, http://twurl.nl/ojcxsv

5 Barriers to Implementation Internal Access Reporting Requirements Fear of Risk Policy Roadblocks Resistance

Internal Access

Reporting Requirements

Fear of Risk

Policy Roadblocks

Resistance

Customer Service @netsolcares

NetSol Evaluation

Participate

Technographics: Women 25-34 Data from Forrester Research Technographics ® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com., http://tinyurl.com/2vv3dv

Social Etiquette 1. Transparency 2. Privacy 3. Disclosure 4. Truthfulness 5. Credit David Scott Meerman, The New Rules of Marketing and PR

1. Transparency

2. Privacy

3. Disclosure

4. Truthfulness

5. Credit

The Elected Connected

Fairfax County, Virginia

Barriers to Implementation

Contribute

“ Ask not what your [community] can do for you, but what you can do for your [community]”

From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r

“ Of the people, by the people, for the people.”

“ Of the people, by the people, for the people.”

White House

NASA.gov/Collaborate

T actics and Tools

Hot Online Communities Facebook Twitter LinkedIn Plaxo Ning BlogHer Kirtsy Digg

Facebook

Twitter

LinkedIn

Plaxo

Ning

BlogHer

Kirtsy

Digg

Let’s Talk Strategy

Your Digital Footprint

Finding Your Voice

Government Can Entertain

Resources http://del.icio.us/kamichat/OCGovernment

http://del.icio.us/kamichat/OCGovernment

BIBLIOGRAPHY Naked Conversations , Robert Scoble and Shel Israel The New Rules of Marketing and PR , David Scott Meerman Now is Gone , Geoff Livingston Measuring Public Relationships: The Data-Driven Communicators Guide to Success , KD Paine (purchase at www.measureofsuccess.com ) Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back , Rohit Bhargava Groundswell , Charlene Li and Josh Bernoff

Naked Conversations , Robert Scoble and Shel Israel

The New Rules of Marketing and PR , David Scott Meerman

Now is Gone , Geoff Livingston

Measuring Public Relationships: The Data-Driven Communicators Guide to Success , KD Paine (purchase at www.measureofsuccess.com )

Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back , Rohit Bhargava

Groundswell , Charlene Li and Josh Bernoff

Kami Watson Huyse, APR Phone: (713) 568-5750 E-mail: [email_address] Twitter: kamichat Blog: Communication Overtones Web site: www.myprpro.com

Kami Watson Huyse, APR

Phone: (713) 568-5750

E-mail: [email_address]

Twitter: kamichat

Blog: Communication Overtones

Web site: www.myprpro.com