2. Contents
1. Management
Philosophy & Vision
2. Introduction
3. Business Field
4. History
5. Design
6. Certificates & Awards
7. Patent &
Industrial Property Rights
8. Affiliates
3. Management Philosophy & Vision
• Philosophy
- We make contributions to the rich life and culture of people through the endless innovation
and abundant value creation based on the human respect and customer satisfaction
• Vision
- Building up a company specialized in the kitchen furniture beyond excellence with
the best design and quality
Customer satisfaction Management satisfaction Employee satisfaction
• Create the new kitchen culture • Build up a leading company • Develop the best talents
• Meet the needs of consumers beyond superiority • Best treatments for first-class
with the best design and quality • Best technological ability for the employees in our domestic
kitchen furniture in our country industry
• Establish the total quality control
system
4. The custom-made kitchen created with customer-oriented philosophy
Nefs is leading Korea‟s premium kitchen market with designs in consideration of the
customer‟s emotions as well as the functionality and beauty.
Global design company
The Design Laboratory of Nefs under the public certification of government introduces
designs of dream matching with the level of world based on the performance of design
including Korea Design Grand Prize of KAID, Prize from the Minister of Industrial
Resources and Excellence Award from GD among others every year. In addition, we
increase the value of global brand through exporting kitchen furniture of Nefs to the
advanced countries such as Canada, USA, etc.
Different level of quality management and construction management abilities
Based on the quality control and construction management with the accumulated
know-how for 24 years to build large-scale households including apartments,
residential and commercial complexes, high-quality villas, town houses, etc., we supply
constructors with kitchen furniture, general furniture, wooden doors and windows, and
floor materials among others. Accordingly, we have been accredited with the customer
satisfaction from the perfect quality construction.
European masterpiece brand with high quality
Nefs is increasing the width of furniture selection and the quality of space at the same
time while exclusively supplying the differentiated masterpiece kitchen in Europe
including our own brand Nefs Prime, Toncelli and Cesar in Italy, Eggersmann in
Germany, etc.
Emotional and cultural art
Nefs has been carrying out the lifestyle campaign to enrich our life in addition to our
Mecenat activities to sponsor the cultural art continuously. Nefs‟s kitchen that the
philosophy central to the culture has been reflected becomes a center for the family
communication and a space for the complex culture of life to keep the pleasure in the
life and high-tech life.
5. NEFS Introduction
1. Foundation : May, 1986
2. President : Hae-Sang, Chung
3. Main Business : Kitchen & General Furniture,
Wooden doors and Windows
4. No. of Employee : 99 (by the end of 2010)
5. Total Sales : $157M by 2010
6. Domestic Sales Network
- Constructions : DOOSAN and 40 other companies
- Exhibition : 1 Show-room in Seoul
7. Affiliates : E.SAENG CO., LTD
E.SAENG INFO-COMMUNICATIONS CO., LTD
E.SAENGTEC CO., LTD NEFS Main-Office
ESAM CO., LTD
- Total sales : $132M by 2010
8. Webpage : http://www.nefs.co.kr/
6. NEFS Factory & Office
Plottage Building
Domestic Office Area
Seoul Office
Address: 38-24, Samsung-Dong, Gangnam-Gu, Seoul, Korea
Tel: 02-1566-2300 0.18AC 0.66AC
Fax: 02-3460-8050
Main business: Sales & Corporate Management
Incheon Factory
Address: 256, Gojan-dong, Namdong-gu, Incheon
Tel: 032-446-6670 4.54AC 11.39AC
Fax: 032-446-2633
Main business: Warranty service for Furniture
Paju Factory
Address: 70-3, Yeongtae-ri, Wollong-myeon, Paju
Tel: 031-944-4739 1.06AC 0.47AC
Fax: 031-944-4808
Major business: Kitchen & General Furniture,
Wooden doors and Windows
7. Business Field
List Detail
Kitchen • Kitchen Furniture SET, Luxury Prime Kitchen Furniture,
Furniture Imported Kitchen Furniture for Apartment
Living room • Living room cabinet, Shoe rack, Closet
Furniture
Door Frame • Door Frame, Window Frame, Cashing, Wrapping
Window • Swastika Window, Latticed Window, Sliding Door
Door • Flush Door, Hardwood Door
Floor • Floor Heating System
INTERIOR • APT Interior Finishing, Various Interior Design
8. Milestone
„Mom‟s Office-2‟ awarded Gold Prize for 2010 PIN UP Design Award
2008~ 2010.11
„Mom‟s Office-1‟ awarded for 2010 GD Mark
Present
10 Nefs‟s New Office Building awarded “Beautiful Architecture Exhibition” in Gang-nam
Announcing new products „Mom‟s Office 1,2‟
08 Holding 2010 Nefs Masterpiece
06 Announcing new products „ Sound of Nature‟
2009.11 „Spring of Sosaewon‟ awarded Silver Prize for 2009 PIN UP Design Award
„Mediterranean Wind‟ awarded Excellence Prize for 2009 GD Mark
08 Holding 2009 Nefs Masterpiece
07 Completing the construction of a new office building for Nefs in Samsung-dong,
Opening showrooms
2008.12 Awarded „Morbido‟ prize in 2008 Korea Design Award Living Area
10 Selected as GD Excellence Award for „Morbido‟ kitchen furniture and certification from
09 AIDA (Australian Idea Design Award)
Selected as GD (Good Design) for „Morbido‟ and „Variston‟
Exporting kitchen and general furniture for Infinite Tower in Canada
07 Announcing new products „Morbido‟ and „Variston‟
04 Awarded 2008 World Masterpiece Brand Grand Prize for two consecutive years
Participation of „Toncelli‟ and „Cesar‟ in 2008 Milano Furniture Expo
9. Awarded World Masterpiece Brand Grand Prize
2003~ 2007.11
07 Entering into an exclusive supply contract with Eggersmann in Germany
2007
05 Entering into export contracts for Canada, North America and Hawaii with Matloc
Consulting & Marketing
2006.12 „Purito‟ awarded 2006 Grand Prize for KAID Korea Industrial Design Award
„Canna‟ and „Purito‟ awarded 2006 Grand Prize for KAID Korea Industrial Design Award
06 Entering into a contract for the technological alliance and exclusive supply with Cesar in
Italy
„Canna‟ and „Purito‟ awarded for 2006 GD Mark
02 Announcing new products „Purito‟, „Valore‟, „Canna‟ and „Moonstone‟
2005.09 Acquiring the certification of environment mark
„Moro‟, „Lati‟, „Rovere‟, „Metallica‟, „Black & White‟ and „White High Glossy‟
2004.11 Selected as KAID Korea Industrial Design Grand Prize 2004 Moro and Lati
10 Moro and Lati acquired GD Mark for kitchen furniture
05 Awarded the best excellent prize for 2004 new technology from Korea Standard
Association
2003.10 Awarded the best excellent prize in the leadership field from Korea Design Grand Prize
(Korea Management Association)
07 Crema awarded GD Mark for kitchen furniture
03 Acquiring ISO 9001:2000 certification
10. Selected as KAID Korea Industrial Design Grand Prize 2002
1986~ 2002.12
07 Awarded GD Mark for kitchen furniture and a prize from the Minister of Industry
2002
and Resources
2000.10 Establishing Design Laboratory (Korea Industrial Technology Association)
09 Opening an exhibition center in Samsung-dong, Seoul
04 Entering into a contract for the technological alliance and exclusive supply with
Toncelli in Italy
1998.11 Acquiring the standard quality certification for groups
(Korea Sink Industrial Union)
Acquiring KSG 5700 certification
10 Acquiring ISO 9002:1994 certification
1986.05 Establishing Nefs
11. Design Laboratory
The Design Laboratory of Nefs under the public certification of
government is doing best to provide ‘Good’ environment to our
consumers and focusing on the ‘Culture’ side through providing
furniture SYSTEM & better interior service, beyond just simply
providing products.
COMMUNICATION
AMENITY
HUMANISTIC
FLEXIBILITY &
CREATIVE SPACE FURNITURE SYSTEM
IDENTITY
HUMAN SENSIBILITY
12. ◈ Design Philosophy
Good furniture actually gives benefits in the life
We should always ensure users to have good feelings, applications and pleasure with wiser visions
to look at the changing trends and outlooks to the flow of age, and should not neglect to have our
own creativity and system through various studies.
Furniture is an important element to decide „the character of users and the quality of space‟, which
should be designed, made and provided to users under a concept of „culture‟. We should develop
and cultivate good talents who deliver the new culture while ensuring them to have the pride,
achievement and love to the company as professionals.
Under the corporate philosophy “to benefit the life”, we should become a specialized company loved
by users, as well as make the best efforts for users to enjoy their life with a better quality, while
designing and making good furniture.
◈ Design of NEFS
Residential environment design to increase the quality of life
1 We are designing the convenient and comfortable residential environment to increase the
quality of life in the inherent emotion of human beings to return to the nature from the
overwhelming flood of information in the diversified industrial society.
Design to coexist in balance between human and nature
2 We suggest designs to coexist in balance between human and nature through developing eco-
friendly materials along with the cutting-edge functions in consideration of the disadvantaged in
the society for the age of the extended aging society with the increasing nuclear family and
single household.
Space design with conversation and meeting
3 We are designing the space of family culture with the construction of space in quality as a place
for good communications at the age of information with the expanded areas of activities for the
family members.
13. Certification and Award Detail
Mom’s Office-2 2010 | PIN UP Design Award Purito 2006 | Selected as KAID Korea Industrial Design Prize
Mom’s Office-1 • Awarded Gold Prize • Awarded Grand Prize
| Selected as GD
Canna 2006 | Selected as KAID Korea Industrial Design Prize
Mediterranean 2009 | PIN UP Design Award
Wind | Selected as GD Lati 2004 | Selected as KAID Korea Industrial Design Prize
• Awarded Excellence Prize | Selected as GD
Spring of 2009 | PIN UP Design Award Moro 2004 | Selected as KAID Korea Industrial Design Prize
Sosaewon • Awarded Silver Prize | Selected as GD
| Selected as GD
Crema 2003 | Selected as KAID Korea Industrial Design Prize
Morbido 2009 | PIN UP Design Award | Selected as GD
| Korea Design Grand Prize leadership field
Variston 2009 | PIN UP Design Award • Awarded the best prize
Nefs 2008 | Korea Design Award Black 2002 | Selected as KAID Korea Industrial Design Prize
Morbido • Awarded the living field &White
| Selected as GD
• Awarded the best prize Metallica 2002 | Selected as GD
| Certification for AIDA • Awarded a prize from the Minister
in Australia of Industry
2002 | New technology field
Variston 2008 | Selected as GD • Awarded the best prize
14. Milestone
„Mom‟s Office-2‟ awarded Gold Prize for 2010 PIN UP Design Award
2008~ 2010.11
„Mom‟s Office-1‟ awarded for 2010 GD Mark
Present
10 Nefs‟s New Office Building awarded “Beautiful Architecture Exhibition” in Gang-nam
Announcing new products „Mom‟s Office 1,2‟
08 Holding 2010 Nefs Masterpiece
06 Announcing new products „ Sound of Nature‟
2009.11 „Spring of Sosaewon‟ awarded Silver Prize for 2009 PIN UP Design Award
„Mediterranean Wind‟ awarded Excellence Prize for 2009 GD Mark
08 Holding 2009 Nefs Masterpiece
07 Completing the construction of a new office building for Nefs in Samsung-dong,
Opening showrooms
2008.12 Awarded „Morbido‟ prize in 2008 Korea Design Award Living Area
10 Selected as GD Excellence Award for „Morbido‟ kitchen furniture and certification from
09 AIDA (Australian Idea Design Award)
Selected as GD (Good Design) for „Morbido‟ and „Variston‟
Exporting kitchen and general furniture for Infinite Tower in Canada
07 Announcing new products „Morbido‟ and „Variston‟
04 Awarded 2008 World Masterpiece Brand Grand Prize for two consecutive years
Participation of „Toncelli‟ and „Cesar‟ in 2008 Milano Furniture Expo
15. Patent & Industrial Property
Rag Tray System
It is made from Aluminum to have strong durability to moisture and prevent stains
with excellent dustproof effects for the rubber packing on the bottom.
- (Patent App. No.02-68644, New Practical Design Reg. No.0304951,
Design Reg. No.0334855)
Mom’s Office
Mom‟s office space only from Nefs can be seen and shared with a mom and her
family members when the door of a tall cabinet is open to both sides
- (New Practical Design Reg. No.0331278, Trademark No.03-1156~7,23947~8)
Sliding Table
The sliding table to increase the efficiency of moving lines is installed with casters
which have a function to fix the table
- (New Practical Design Reg. No.0302798)
Door in a type of no handle with C channel
It is easy to open or close the door with a C channel in aluminum instead of a handle
for the part where a hand can have access. The door has excellent soundproof and
dustproof effects with the attached linear bumper
- (New Practical Design Reg. No.0304952)
10cm Higher Sing Ball
The sink ball is made 10m higher to ease any burden in the waist, which allows a
wiser storage space under the sink ball
- (New Practical Design Reg. No.0304950)