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Business savvy Datin Zaleha


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  • 1. A CREATIVE TALK IIUM, UIA Gombak 7 July 2012 Facilitator: DATIN ZALEHA OMAR IHRMC, ITMC, BBA-OHIO.DRPT, TES-APO JapanImage, Etiquette & Motivation Consultant
  • 2. Consultant’s ProfileDATIN ZALEHA OMAR Image, Etiquette, Motivational & Organizational Development ConsultantQualifications: Degree in Business Management from Ohio University, USA Diploma in Rubber & Plastic Technology UiTM International Certificate in Human Resource Management International Certificate in Training Methodology A certified Master/Trainer/Image Consultant trained in Dallas, Texas and at the Robert Panté Image School, USA Consultant for the Asia Pacific Organization (APO) based in Japan  conducted courses in Fashion Merchandising in Fiji Student of several prominent Management Gurus like Zig Ziglar, Bob Proctor, Anthony Robbins, Tom Hopkins, John Kalench, Dr. Ary Ginanjar Agustian etc.
  • 3. Consultant’s ProfileDATIN ZALEHA OMAR Image, Etiquette, Motivational & Organizational Development ConsultantExperiences: Has over 30 years of corporate experience in Training, Human Resource Management and Organizational Development, having worked in various industries that include rubber industry, property, books, hospital/healthcare, textile, skincare and beauty Head of the Management and Entrepreneur Unit in RISDA for 15 years. Among her major tasks were to identify the training needs of 7,000 RISDA employees and to redefine the RM3million training budget allocated by the World Bank. Joined the Johor Corporation for 6 years and assumed various senior positions while being seconded to several subsidiaries such as the Industrial Development, Johor Land Berhad, KPJSB, and Amiza Publishing Sdn. Bhd. Joined the SMPD Management Consultancy Sdn Bhd upon optional retirement as an Organizational Development Consultant Later joined Suhaimi Salleh Associates Sdn Bhd, or better known as SSA Management as the Managing Consultant overseeing their Malaysian Operations
  • 4. Our Clients: Government Agencies: Corporations:Educational Institutions: Organisations:
  • 5. Do we have what it takes to do a business or to be in a business?The Industry The Sales Aid The OverheadsThe Company The Customers The ExpensesThe Product Life-Cycle The Strategic Planning The LeadershipThe ROI The Short Term Plan The TaglineThe NOV The Medium Term The DemandThe BEP Plan The Vision StatementThe Target Market The Long Term Plan The MissionThe Competitors The Benchmarking StatementThe Positioning The Growth The Value SystemThe Market Share The Distribution The CultureThe Sales Channel The DemandThe A & P The Price The ResourcesThe Marketing The Profit The ConstraintsStrategy The Discount The R & DThe Marketing Tactics The Entertainment & The T & D Hospitality The Future
  • 8. COMPETITIVE ADVANTAGEDOING THINGS:1. Better than others2. Difficult for others to duplicate3. That customers value4. That are difficult to substitute5. That have greater than average cost value margin
  • 9. MANAGEMENTIs a process of working with and through others To effectively achieve organizational objectives By efficiently using limited resources In a changing environment
  • 10. IMAGE…I mage is all about:M anners : How to be welcomed everywhere, well- liked, popular & even charmingA ttitude : How to be self-assured, not only in the way we dress but also in the way we project ourselvesG rooming : How to be comfortable in our own style & yet be able to dress to influenceE legance : How to be gracious in our manners, positive in our body language & charismatic even when we speak
  • 11. IMAGEOur image consists of how we behave & the kindof clothes we wear, as a way of showing otherpeople what kind of person we are The impression we have of it or what weimagine it to bePERSONALITY Is our nature & character as a wholeWe have a personality if we have a strong orattractive character
  • 12. ETIQUETTEThe rules & customs for polite behavior in formaloccasions, or for correct behavior within aparticular profession.Etiquette is about presenting ourselves with thekind of polish that shows you can be takenseriously.Fine luncheon/fine dining – formalPROTOCOLIs a system of fixed rules that govern behavior& how things are done in formal situations
  • 13. The Circle Of Success Look Good Positive FeelResponse Good Project Well
  • 14. First ImpressionsPresentation Content Appearance
  • 15. 11 ASSUMPTIONS BASED ON 1st IMPRESSIONS 1. Economic Level 2. Education Level 3. Trustworthiness 4. Social Position 5. Level of Sophistication 6. Economic Heritage 7. Social Heritage 8. Educational Background 9. Success 10. Moral Character 11. Future
  • 16. POOR SELF-IMAGE BEHAVIOUR1. Jealousy2. Negative Talk About Ourselves3. Experiencing Guilt4. Failure To Give Compliments5. Not Taking Our Own Needs Into Account6. Unable To Accept Compliments7. Not Asking For What We Want8. Starving Ourselves Of Luxuries Unnecessarily9. Failure To Give Affection10. Inability To Receive & Enjoy Affection11. Criticism Of Others12. Comparison With Others13. Constant Poor Health
  • 17. IMAGE DESTROYER (WOMEN)1. Body Odour (B.O.)2. Heavy Make-up3. Bad Breath4. Messy Hair5. Strong Perfume6. Platform Shoes7. Wearing Revealing Clothes To Work8. Chipped Nail Polish9. Runs In The stockings10. Heel Of Shoes That Are Badly Scratched
  • 18. IMAGE DESTROYER (MEN)1. Body Odour (B.O.)2. Oily Hair / Hair That is Too Greasy3. Scruffy Shoes4. Crumpled Shirts / Shirts Not Properly Tucked-In5. Bad Breath6. Socks That Are Loose & Gathered At The Ankles7. Trousers That Are Too Short8. Belts That Really Look Worn-Out9. Shirt Colour Don’t Match Colour Of Trousers10. Nasal Hair Showing
  • 19. GOOD PERSONALITY BUILDING 1. Positive Attitude 2. Manners 3. Speech 4. Attractive & Gracious Body Language 5. Meeting People 6. Stable Emotion 7. Conversation 8. Relationship With Others 9. Good Manners etc
  • 20. WHAT IS ATTITUDE? “Attitude is a mind set. It is the way you look at things mentally” – Elwood N. Chapman Author of “Attitude: Your Most Priceless Possession”On a scale of 1 – 10 how would you rate your attitude towards life…
  • 21. WHERE DOES NEGATIVE ATTITUDE COMES FROM?1. Negative attitudes come from thinking negative thoughts over and over until they have become a part of our subconscious – they have become habitual, a part of our personality2. We may not even realize we have a negative attitude because it has been with us for so long
  • 22. WHERE DOES NEGATIVE ATTITUDE COMES FROM?3. Once we have a bad attitude, we expect failure and disaster. This expectation turns us into a strong magnet for failure and disaster.4. Then it becomes a vicious cycle: We expect the worst  we get the worst  our negative beliefs are reinforced  we expect the worst  we get…
  • 23. NEGATIVE FEELINGS THAT AFFECT ATTITUDE • Anger • Fear • Greed • Hatred • Resentment • Guilty • Loneliness • Frustrations • Disappointments or unfulfilled desires
  • 24. NEGATIVE TRAITS THAT CAUSE PROBLEMS IN LIFE • Stubbornness • Antagonistic behaviour • A discontented attitude • A critical mentality • Neurotic behaviour • Jealousy / Envy • Hatred, etc
  • 25. RESEARCH At home, parents utter 18 negativestatements for every positive one, usuallyto an inquisitive child who wants to know how something works. The average is 432 negative statements per day! – Charles Thompson (Author)
  • 26. RESEARCH The most effective leaders have a high degreeof emotional and spiritual intelligence. Without it, a person can have the best training in the world, an incisive analytical mind and anendless supply of smart ideas, but he still won’t make a great leader. – Danial Goleman (Harvard Business Review)
  • 27. TIPS TO BUILDING POSITIVE ATTITUDEFor the next 21 days,1. Positive Self-image = Positive Appearance + Positive Behaviour Give our appearance the attention it deserves. Bear in mind that a negative self-image can lead to a negative attitude, while good grooming and clothes that are becoming, can lift our spirits and build our confidence.
  • 28. TIPS TO BUILDING POSITIVE ATTITUDE (cont.)2. Take charge of what we are thinking This is a moment-by-moment decision that does not happen overnight. It is a habit that will take some time to build. How can we do this? Choose to think uplifting thoughts instead of discouraging ones. We get to decide what we think, which in turn determines how we feel. Become aware of this and dwell on positive ideas throughout the day.
  • 29. TIPS TO BUILDING POSITIVE ATTITUDE (cont.)3.Feed our mind with inspirational thoughts Read at least one motivational or inspirational book each month or listen to tapes that provide a positive message. We might find it helpful to write down on small cards certain positive thoughts that we find especially encouraging. Carry one of these cards with us each day and read it several times during the day.
  • 30. TIPS TO BUILDING POSITIVE ATTITUDE (cont.)4. Monitor our self-talk Are we aware of the inner dialogue we carry on with ourselves during our waking hours? Do we say critical and negative things to ourselves such as “I’m always making mistakes”, or “That’s just my luck”, or “I’m stupid”. The more frequently these negative thoughts are repeated, the stronger they become. The first step in overcoming negative self-talk is to become aware of it. The next step is to replace these self-defeating thoughts with positive and productive ones.
  • 31. TIPS TO BUILDING POSITIVE ATTITUDE (cont.) 5. Focus on others Make an extra effort to help other people. Concentrating on assisting others will help us more than we realize. If we succeed in becoming wealthy but are poor in respect to our relationships with people, we will not be truly prosperous at all!
  • 32. TIPS TO BUILDING POSITIVE ATTITUDE (cont.)6. Learn the meaning of Contentment Focus on what we have and not on what we don’t have. Live in the present and enjoy your blessings. Forget acquiring stuff for the purpose of keeping up with others. That only lead to more anxiety. Be thankful of what we do have instead. When going through difficult experiences – remember that adversity can be a blessing in disguise. We might learn some important lessons during those tough times. These lessons can turn into credentials that will enable us to help others when they are going through tough times.
  • 33. TIPS TO BUILDING POSITIVE ATTITUDE (cont.)7. Keep a positive, motivational book in our room Any time we feel down, turn to an inspirational part and give ourselves an instant pick-me-up. Think about the positive things we expect to accomplish today. Do not listen to the world’s problems or worry about our own problems while we are getting your day started. Read inspirational materials.
  • 34. TIPS TO BUILDING POSITIVE ATTITUDE (cont.) 8. Avoid perfectionism Very few things are perfect in this world, so be sure to recognize that falling short to perfection, even making mistakes, is not failure. It is a lesson learned. Learn it, and then get on with life.
  • 35. TIPS TO BUILDING POSITIVE ATTITUDE (cont.) 9. Remember that there is no such thing as failure…only outcomes If our effort produces an outcome that is less successful than what we had hoped, do not say “I’m a failure”. Instead, say “I’ll change what I did wrong and next time I will do better”.
  • 36. TIPS TO BUILDING POSITIVE ATTITUDE (cont.)10. Focus on the futureWe cannot change the past, but if we decide where we want to goin the future, and how we want things to be different in the future,we will give ourselves the best chance of getting there. Always aimhigh, and we too will master our daily trials more effectively andmake it a more positive and winning life. Think of attitude as ourmental focus on the outside world, like using a camera, we canfocus or set our mind on what appeals to us. We can see situationsas either opportunities or failures. A cold winter day as eitherbeautiful or ugly. A departmental meeting as interesting or boring.Quite simply we take the picture of the life we want to take.
  • 37. TIPS TO BUILDING POSITIVE ATTITUDE (cont.)11. Keep a record of the positive things in our lives If we like to keep a diary or a journal, we may find it helpful to record positive things. Although we may want to record major events and accomplishments, it is also important to focus on the little, everyday things that bring us pleasure – having lunch with a friend, listening to a favourite song or taking a leisurely stroll in the park. In other words, use our journal to count our blessings.
  • 38. TIPS TO BUILDING POSITIVE ATTITUDE (cont.) 12. Managing by choice This is really important because our mind can only hold one thought. It is OUR choice. Do not give that choice to anyone or anything else! Remember it is not what happens to us, it is what we do about it that really counts.
  • 39. LEADERSHIPDefinition:- A social influence process in which the leader seeks the voluntary participation of subordinates in an effort to reach organizational objectives
  • 40. LEADERSHIP - Definition- Tom Peters & Nancy Austin -Leadership means:-  Vision Out-and-out drama (and the  Cheerleading management thereof)  Enthusiasm Creating heroes at all levels  Love Coaching  Trust Effectively wandering around  Verve Values  Passion Perception  Obsession Motivation  Consistency Reinforcement  The use of symbols Socialization  Paying attention as illustrated Power by the content of one’s calendar Politics  Communication And numerous other things
  • 41. 5 LEADERSHIP TRAITS1. DRIVE  High level of energy  Effort  Persistent  Initiative  Ambition  Achievement2. MOTIVATION  Desire to influence others  Be in-charge
  • 42. 5 LEADERSHIP TRAITS (cont.)3. HONESTY & INTEGRITY  Trustworthiness  Open  Forthright4. SELF-CONFIDENCE  Set high goals  Optimistic in overcoming obstacles  But be careful, overconfidence can lead to arrogance
  • 43. 5 LEADERSHIP TRAITS (cont.)5. EMOTIONAL MATURITY  Even-tempered  Calm under stress and pressure  Unselfcentred  Non-defensive if being criticized
  • 44. 5 Traits to DifferentiateLEADERS from FOLLOWERS1. Intelligence2. Dominance3. Self-confidence4. Level Of Energy & Activity5. Task Relevant Knowledge
  • 45. Leadership Traits- Warren Bennis -4 Leadership Traits:-1. Management of Attention Vision Commitment to accomplishment2. Management of Meaning  Communication skills3. Management of Trust  Clear & constant focus4. Management of Self  Limitations
  • 46. LEADERSLeaders initiate change in: 1. Attitude 2. Outlook 3. Worldview
  • 47. Leadership Challenges• Leaders need to define Reality E.g. Solat – Imam Makmum
  • 48. 3 Principle Responsibilities:1. To perfect ourselves according to the will of Allah s.w.t.2. To perfect all human solely according to the will of Allah s.w.t.3. To perfect the physical world of space and time No one can make us feel inferior without our permission
  • 49. LEADERSHIP Triad Working Sincerely (SPIRITUAL) LEADER -SHIP Working Smart Working Hard(EMOTIONAL) (PHYSICAL)
  • 50. Accelerated Corporate Culture Changes (ACCC) VISION 70% 30% STRATEGIC VALUE PLANNING CORPORATE OBJECTIVE CULTURE PLANNING KPI KVI (Key Performance (Key Value Index) Index)
  • 51. LEADERSHIP FOCUS Concept 1 3 Capital Concepts: IQ EQ SQPHYSICAL Concept EMOTIONAL Concept 2.0 SPIRITUAL Concept 1.0 Good 2.0  “In thing” Old fashion IQ ACCC EQ SQ Every Job Is A Sacred submission (Ibadah)
  • 52. LEADERSHIP FOCUS Concept 2 3 in 1 Concept: VALUES SYSTEM LEADERSHIP 25% 35% 40%Behaviour HR/Human Capital Role Model Attitude Reward & Punishment Focus on VALUES & LEADERSHIP
  • 53. LEADERSHIP FOCUS Concept 3 M I S S I O N V I S I O N VA LU E M E A N I N G (MVVM): MVVMMISSION VISION VALUE MEANING Salary Aim Moral Meaning Bonus guidelinesPosition /Principles Mind MVVM Heart
  • 54. LEADERSHIPSet & Define:1. Terms of Reference2. Code of Ethics3. Rule of Conduct4. Corporate Culture Behaviour Attitude Corporate Character Corporate Moral Corporate Values Corporate Strategy Corporate Mission Corporate Tactics Corporate Vision Corporate Demand Corporate Objectives Corporate Resources Corporate Systems Corporate Constraints
  • 55. QUALITIES OF EFFECTIVE LEADERS1. Good leaders do not ‘blow up’ or sulk when things don’t go as hoped.2. They encourage participation by others. In reaching decisions, they welcome participation by others.
  • 56. QUALITIES OF EFFECTIVE LEADERS (cont.)3. Rather than insist on the acceptance of their own ideas, they continually question themselves. They look for mistakes in their own methods of doing or thinking but do not become upset over any blunders. They try to understand their prejudices better than most people.
  • 57. QUALITIES OF EFFECTIVE LEADERS (cont.)4. They keep impulses to ‘get even’ under control. They can take hostility by others without trying to get even with the instigator. They let others know that they realize what they are up to, but do it without showing a personal hatred.
  • 58. QUALITIES OF EFFECTIVE LEADERS (cont.) 5. They set realistic goals. Their goals are high enough so that they have to make a fight to achieve them, but sensible enough to be achievable.
  • 59. QUALITIES OF EFFECTIVE LEADERS (cont.)6. They have a positive self-image. They are self-confident.7. They have a positive attitude about others. They view all people as having inherent worth and dignity.
  • 60. QUALITIES OF EFFECTIVE LEADERS (cont.)8. They have the expertise to get the job done well.9. They are well-organized.10. They are good teachers and effective communicators.11. They are assertive. They are willing to persevere and to go after what they want.
  • 61. Powerful Branding Comes FromPartnership And Communication Branding bridges the gap between the provider and the receiver; between authority and freedom. It is about trust and dialogue.
  • 62. The 10 Commandments Of Emotional Branding 1. From Consumers  To People  Consumers buy, people live. 2. From Product  To Experience  Products fulfill needs, experiences fulfill desires. 3. From Honesty  To Trust  Honesty is expected. Trust is engaging and intimate. It needs to be earned. 4. From Quality  To Preference  Quality for the right price is a given today. Preference creates the sales.
  • 63. The 10 Commandments Of Emotional Branding 5. From Notoriety  To Aspiration  Being known does not mean that you are also loved! 6. From Identity  To Personality  Identity is recognition. Personality is about character and charisma! 7. From Function  To Feel  The functionality of a product is about practical or superficial qualities only. Sensorial design is about experiences.
  • 64. The 10 Commandments Of Emotional Branding 8. From Ubiquity  To Presence  Ubiquity is seen. Emotional presence is felt. 9. From Communication  To Dialogue  Communication is telling. Dialogue is sharing. 10. From Service  To Relationship  Service is selling. Relationship is acknowledgement.
  • 65. THE 10 LAWS OF LIFE1. We either get it, or we don’t2. We create our own experiences3. People do what works4. We can’t change what we don’t acknowledge5. Life rewards action6. There is no reality, only perception7. Life is managed, it is not cured8. We teach people how to treat us9. There is power in forgiveness10. We have to name it to claim it