Whatwedidso far? Promote AIESEC randomly to attract more people. It was a real life VIRAL SPAM. Wewent to schools and promotedourinternships, leadership opportunitieswithoutunderstanding or analyzingwhattheyreallywanted. WHAT NOW?
Whatcanbringusgreatresults Focus TargetOrientation TalkingSpecific and to the point
2010 to 2015 Needs a Change 2015 WELCOME to @ 2015 A Change in YOU A Change in ME A Change in AIESEC 2010
Program conditions and policies The programme conditions and policies tell you what defines an experience. If you are part of an ELD programme at any level of the organisation, you must live the experience based on these conditions and policies.
Golden Rules of Recruitment Clear positioning and expectation setting along the process. Shift from general approach to specific/segmented approach. It’s about marketing and sales.
2015 CommunicationinRecruitment Clear expectation alignment Always engage membership with vision and culture Always start with WHY Be aware of the strong link between impact achievement as an organisation and individual self-actualisation while both remaining as important sources of individual’s motivation
Recruitment in ourLCs Whoshouldbeinvolved in thisProcessfromthe LC? Whatallwouldyouneedforimplementing 2015 in your LC? BenefitsoftheProcess. Weknowitallnow...Where do westartfrom?
AIESEC Cameroon NST TMs are appointedasNationalRecruitmentCoordinators. TheywouldbeworkingwiththeLCs in aligningthe LC recruitmentplansas per theNational and GlobalDirection. I haveatthe moment gottheplansoffewLCs, I wouldwantitfromalltheLCs.
Prepareyour marketing materialsasspecificaspossible to thePrograms. Note: Thematerialsshouldbe more attractive and lessinformative. Itshouldhelpyougathertheirattention and makethem to approachyou. Whentheyapproachyou, be more informative. UseInterviewsas a sourceofexpectation and goalsetting.