A quick & dirty list for the essential material any marketeer or sales person should have. If you don't have these, you're going to find it much harder to sell than it should be.

1. A LOT OF ACTORS TALK ABOUT DOING THEIR HOMEWORK,
BUT VERY FEW OF THEM DO IT.
- TONY SCOTT
-
ESSENTIAL MARKETING
LITERATURE GUIDE
by Kameel Vohra
www.kameelvohra.com

2.  Before you go tooting your horn
about your newest product/service,
you need to be prepared to talk
about, present and sell your
products.
 The following page provides a quick
& dirty list of all the essential
materials you’ll need.
 This is just a starting point, if you’re
missing these, I’d recommend putting
them in place before you seriously
begin selling.
 You’d be surprised how often good
opportunities can go to waste
because the right material isn’t
available!
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3. ESSENTIAL MARKETING LITERATURE
 Business Cards (don’t turn up to a meeting without one)
 Website (this takes time, start early)
 Product Brochure (a soft copy is ok)
 Prospective Client Profile & Database
(if you can’t create this, who you gonna call?)
 Company Branded (T)Shirts
(this is incredibly handy for recall at events and in crowded places)
 Email signatures
(include all your contact details and if possible a small advert)
 Company Profile / Product Presentation
 Logo
 Pricing Structure / Sheet
 List of competitors
 (you would be surprised how often prospective clients ask!)
 Related Conference/Industry Event List
 Corporate / Client References
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www.kameelvohra.com

4. THANK YOU
Kameel Vohra
www.kameelvohra.com
Email kameel@kameel.co.in
LinkedIN http://in.linkedin.com/in/kameel
Twitter @kameel
Kameel is an experienced Marketing Manager
that generates leads & raises brand awareness,
using digital marketing, social & mass media,
channel marketing & hospitality