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Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
Venture Rails Presentation
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Venture Rails Presentation

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PowerPoint created for Consumer Behavior presentation.

PowerPoint created for Consumer Behavior presentation.

Published in: Technology, Economy & Finance
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Transcript

  • 1. Venture Rails<br />Addison Farrell | Ben Peterson | Kaylea McKean | Toni Villella<br />
  • 2. Why Trains are Better than Planes<br />http://www.youtube.com/watch?v=TQTWGFfhfYE<br />
  • 3. What is Venture Rails<br />Luxury meets Efficiency<br />Conscientious Consumer<br /><ul><li>Donations
  • 4. Preservation</li></li></ul><li>What’s in a name?<br />Lifestyle<br /><ul><li>Adventure
  • 5. Fast Paced
  • 6. Experiential</li></li></ul><li>Logo<br />Geographic Segmentation<br />Country-of-Origin & Heuristics<br />Brand Personality<br />
  • 7. Slogan<br />“When you travel with Venture, You’re in for the Journey!”<br /><ul><li>Motivation & Goals</li></li></ul><li>Target Markets<br />Singles & College Age Travelers<br />Business Leisure Travelers<br />Family Leisure Travelers<br />
  • 8. Services & Offerings<br />Atmospherics<br />Maslow’s Hierarchy of Needs<br /><ul><li>Physiological
  • 9. Self-Actualization
  • 10. Safety</li></ul>Being Space<br />Belongingness<br />
  • 11. Promotion 1: Magazine Ad<br />“Businessman sipping a martini and typing on his laptop while traveling through cascading mountain…”<br />Image and Message<br />Placement<br /><ul><li>Business Week</li></ul>Wear-out<br />
  • 12. Promotion 1: Businessman Ad<br />Perception<br />Associations<br />Need for Power<br />Psychographic Analysis<br /><ul><li>Persuasion</li></ul>Approach-Approach<br />
  • 13. Promotion 2: Spiderman Ad<br />“Aerial shot of speeding train, child is crying and mom can’t relax. All of a sudden, Spiderman comes swooping in the window…”<br />Celebrity and character endorser<br />Reference groups<br /><ul><li>Aspirational & Dissociative </li></ul>Influence<br />Source of Persuasion<br /><ul><li>Objectivity</li></li></ul><li>Promotion 3: SubwayAds<br />Guerilla Marketing<br />Product involvement<br />Humor appeal<br />Positive WOM<br />Self<br /><ul><li>Actual & Desired</li></li></ul><li>Thank You<br />Questions<br />?<br />?<br />?<br />

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