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Venture Rails Presentation

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PowerPoint created for Consumer Behavior presentation.

PowerPoint created for Consumer Behavior presentation.

Published in: Technology, Economy & Finance

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Transcript

  • 1. Venture Rails
    Addison Farrell | Ben Peterson | Kaylea McKean | Toni Villella
  • 2. Why Trains are Better than Planes
    http://www.youtube.com/watch?v=TQTWGFfhfYE
  • 3. What is Venture Rails
    Luxury meets Efficiency
    Conscientious Consumer
    • Donations
    • 4. Preservation
  • What’s in a name?
    Lifestyle
  • Logo
    Geographic Segmentation
    Country-of-Origin & Heuristics
    Brand Personality
  • 7. Slogan
    “When you travel with Venture, You’re in for the Journey!”
    • Motivation & Goals
  • Target Markets
    Singles & College Age Travelers
    Business Leisure Travelers
    Family Leisure Travelers
  • 8. Services & Offerings
    Atmospherics
    Maslow’s Hierarchy of Needs
    • Physiological
    • 9. Self-Actualization
    • 10. Safety
    Being Space
    Belongingness
  • 11. Promotion 1: Magazine Ad
    “Businessman sipping a martini and typing on his laptop while traveling through cascading mountain…”
    Image and Message
    Placement
    • Business Week
    Wear-out
  • 12. Promotion 1: Businessman Ad
    Perception
    Associations
    Need for Power
    Psychographic Analysis
    • Persuasion
    Approach-Approach
  • 13. Promotion 2: Spiderman Ad
    “Aerial shot of speeding train, child is crying and mom can’t relax. All of a sudden, Spiderman comes swooping in the window…”
    Celebrity and character endorser
    Reference groups
    • Aspirational & Dissociative
    Influence
    Source of Persuasion
    • Objectivity
  • Promotion 3: SubwayAds
    Guerilla Marketing
    Product involvement
    Humor appeal
    Positive WOM
    Self
    • Actual & Desired
  • Thank You
    Questions
    ?
    ?
    ?