Introduction In this presentation I will be looking into the conventions of existing rap magazine and I will be using this research to note down all the main conventions. I am doing this because I am making a magazine based on this genre and I feel I need to make sure that my magazine can be recognised as a rap/hip-hop magazine and maintain a professional look. I will then either use or challenge these conventions within my finished magazine
The magazine title is largeand across the top of thepage.Main article title, larger textthan the rest of the articlesSome of the other articleswithin the magazine arestated around the side.Some company logos arealso located around themagazine front cover,including advertisements,barcodes, web addressesand twitter details.The main image on the frontcover is of one person and isa half body shot; as you cansee all the focus on the frontcover is of this artist
The logo of themagazine is onceagain locate at thetop of the page and Information onis large compared to other articlesthe rest of the text within theon the page magazineThe main article within the Once again amagazine is in large text barcode isdown the side, as you can located at thesee it is the a similar size bottom of theto the magazine title. front cover.Once again the main image onthe front cover is a large pictureof some artists; alike other frontcovers it is a mid body shot of theartists; and as you can see all thefocus of the front cover is on theartists. The background is simplemaking the artists stand out a lotmore.
Here are the variousThe main magazine labels on thetitle is located at the magazine thistop of the page in includes a barcodelarge text. and a ‘the upgrade’The main magazine symbol.article is made to Once again there isstand out, but in this a body shot of ancase the text is artist on the frontsmaller compared cover, and as youto the text in the can see this hasmagazine title. been done to makeVarious side articles all the focus of theare spread around front cover on thisthe page, ranging in particular artist as ittext size but all links to the mainsmaller than the articlemain article, plusthese articles don’tstand out as muchas the main article.
The main magazinename is here, as youcan see in thisparticular case it isthe largest text onthe pageHere is the man Here is the mainarticle title, as image within theyou can see it magazine frontis small, but it is cover, as you canthe only text on see it stands outthe page, plus it due to it being oneis placed in of the only things onsuch a place the cover; oncewithin the again it is an imageimage which of one artist and it ismakes it stand a half body shot.outHere is the bar code and a symbol for aradio station, as you can see these arelocated at the bottom of the page.
What I have learnt from the front covers:The main points I have gathered from existing front covers are:• The focus of most front covers in rap/hip-hop magazines are the artist on thefront, which will also be related to the main article on the front cover• The main article title of the magazine is usually on the front cover and it iseither the largest text on the page or the second larges; the main article titleneeds to stand out along with the main picture on the front cover• Most magazines have the names and titles of other article within somewhereon the front cover, these may be some important articles; but the magazine frontcover will always focus on the main article and the artist related to this article• A bar code is always located somewhere near the bottom of the front cover• The main magazine title is always at the top of the front cover and is alwaysthe largest text on the front cover• The shots of artists on front covers are always mid-body shots and this seemsto be a tradition on most rap magazine front covers; this also allows theattention to be focused on the artist on the cover.
The main bulk of text which is thecontents is located to the right of thepage, the text contains pagenumbers so the reader knows whichpages each articles are located onand it contains some informationregarding each article. In the caseof this specific magazine thecontents page is refer to as‘features’The article related to A upper body shot ofthe image is another artist on thehighlighted, with the contents page, thisarticle name at the top shot takes the focusright of the page, and from the text and ontothe page number and the artist related to theinfo on the article at the article. This is relatedbottom left of the page to the article highlighted by the text at the bottom left, butThe date is located this wont be the mainat the top of the article due to it notpage so people being on the frontknow when this cover.issue was released
Here is the contents section, onceagain it is located at the right side ofthe page, and this time it is labelled‘contents’. Each section of thecontents text features pagenumbers and article names for eacharticle within the magazine.Here is the main image on thecontents page, as you can see it isa mid body shot of the artist but thistime round there is no articlehighlighted with this image, but it willbe related to one of the articleswithin the magazine.This image has been taken in sucha way to catch the readers attentionbefore they start reading throughthe contents section of themagazine.Here these is a logo located at thebottom right of the contents page,this logo will be the magazine logo.
Once again the main bulk of text islocated on the right side of the pageand the text contains pagenumbers, article titles and a smallbit of information of each articleindicated on the contents page.There is a main image on thecontents page of one of the artistsrelating to the article located on thebottom left. This is a mid body shotof the artist and this image grabs allthe focus of the contents page.Here there is the main articleinformation which also links to theimage on the contents page, as youcan see the text is larger comparedto the rest of the information on thepage.Below this there is a artist briefingsection which gives the reader anidea on the background of the artistand what they do.
The main bulk of text is once againlocated on the right side of thecontents page, as you can see thistext contains page numbers andarticle titles.Here is the text This is the main image onrelating to the the contents page, in thismain image on particular case it is a fullthe contents body shot of the artist butpage, as you they are crouched over.can see it has As you can see this imagean article title has been placed in such aand a small way were it draws thesynopsis attention on the contentsindicating what page.the reader canexpect from this Here there is a date, aarticle in company logo and someparticular. other information located on the bottom of the page
What I have learnt from the contents pages:The main points I have gathered from existing contents pages are:• The main bulk of text on the contents page is usually located on the right sideof the page, the text will include article titles, page numbers and in some casesa brief synopsis on what the article is about• Before the main bulk of text on top there will also be a header which will statethat this is a contents page• Towards the left of the page there is always a large image of another artist(usually different to the one on the front cover) and this image is associated withone of the articles and in some cases this article is stated.• Once again the image is a mid-body shot of an artist and this image is usuallythe centre of attention on the contents page.
Here is the article title across the top of Here is the main bulk of text and this isthe page, it is the largest text on the the article, it has columns and in this casepage, also there is a small introductory it is three, there is also the artists logoparagraph underneath the main title located near the bottom of the page This is the main image which assists the article on the page, as you can see it is a mid body shot of the artist and is one of the largest features on the page, meaning that it stands out against the text on the page.
The main image supporting the article is located on the left page, alone with nothing butthe article title, the image is of the artist the article relates to; this is a mid body shot ofthe artist and it has been portrayed in such a way that it draws the attention of thereader. Here there is a quote from the article that the writer felt was important and wanted it to stand out from the rest of the article. Next to this there is another image, not as large or clear as the main image as it has been made smaller and darkened out to make the quote and main image stand out more.The main article title is on the opposite This is the main bulk of text on the page, this is the articlepage to the text and it appears with the and as you can see it is the smallest text on the page, theirpicture; to the right of the title there is a are two columns and the text is colour coded and by lookingbrief introduction to the article at I feel that it may be an interview
This is the main Here is the main title of the article, as you can see it is atarticle image, as the top of the page and the first word ‘USA’ is in larger textyou can see it is a compared to the rest of the text on this pagefull body shot ofthe artist and theimage has beenportrayed in such away that it catchesthe readersattention. This isachieved by usingbland colours onthe rest of thepage and usingsharper colourswithin the image.This is the main bulk of text and this is the article section of the page, as you can see the image takes upmost of the page. Before the article starts there is a brief introduction about the article. The article featuresthree columns and each of them contain small text so that they could get as much information into thearticle as possible while also making it easily readable.
What I have learnt from the double page spreads:The main points I have gathered from existing double page spreads are:• The main image which supports the article is always bigger and presented insuch a way in which it draws the attention of the reader• Their is always a title present and mostly somewhere near the top of the articlebut there is proof that existing professional magazines have challenges thisconvention• Before the main article there is always a brief introduction to what the article isabout and what is in store• The main bulk of text located within the double page spread is always incolumns as this maintains a neat professional look within the article
Conclusion:In conclusion if I follow the main conventions of each section of the magazineand use them or challenge them I know that I will be able to create a musicbased magazine which looks and feels professional.At the end of each section I did a ‘what I learned’ section and in these sections Inoted the key features; I will be using these sections as a guideline for myselfwhile creating my magazine as each of these sections note the mainconventions of rap magazines which I will need to achieve a professional andsuccessful final product.Thank you for watching and I hope this presentation has given you a good ideaabout the conventions of rap/hip-hop magazines in particular.