Welcome to the world of Personal Brand Equity

What should we talk about during this session??How to use facebook, twitter, linkedIN etc??

Let’s start off with a quick survey

So do you think you’re famous??

SO...

What do these have in common??

They are all trademarks of Nike, McDonalds and Apple

So, What is a Brand??

A Brand is a tool in the business world that is used to describe a product..

When you see these brands you associate a set of expectations with them

For Example..

Nike: High Quality Sports Wear

McDonalds: Fast Service, Good Food

Apple: Cutting Edge Technology

In this session you will learn how to create a Brand for yourself!

Think about the following people who have branded themselves..

Branding yourself helps you define what/who you are all about.

Its not about getting someone to choose you over your competitor

Its about them seeing you as the ONLY person for the job.

So lets design a plan to make you famous…

So, How do you go about branding yourself??

Here’s an 8 step process..

Step 1. Self Reflection.(This will help you figure out where you need to improve)

2.List down your achievements-Leadership opportunitiesInternshipsVolunteer ExperiencesCivic InvolvementAcademic achievementsEtc.(Give yourself credit, If you think you’ve done achieved something, list it down)

2. List down areas in which you are lacking experience…..

4. What makes you as a product unique?What is your best asset??What are you noteworthy for??What do you contribute that you are most proud of??(This will help you figure out the kind of edge you have other the others)

5. Prepare a mission statement for yourselfFor Example:“My personal career mission is to become a world class aeronautical engineer in the commercial aviation inductry”“My personal career mission is to gain experience in the public accounting field toward earning my CPA designation”(With a mission, you will have direction for where you want your brand to go)

6. Prepare a vision statement for yourselfThe vision statement mentions HOW you plan to achieve your mission .(With a mission, you will have direction for where you want your brand to go)

7. Make yourself an attractive product.

8. Create your Dream Resume!!

Branding DOs and DONTs

AIESEC Logo

AIESEC Descriptor

The AIESEC numbers (Jan ‘09)Over 35,000 membersFounded in 1948Present in 1,700 universities470 conferences5,500 exchanges4,000 partners7,700 leadership opportunities800,000 AlumniPresent in 107 countries6 growth networks800 local committees

100% delivery

Using standardized communication tools

Videos and Pictures on Facebook/FlickR/Youtube

Make sure that your sales pitch during recruitment is fully brand aligned.

Do not drink/smoke while wearing an AIESEC T-shirt

Never act desperate or pushy while marketing AIESEC

Do not be unprofessional during external forums/corporate events

Always screen blogs by your members/EPs/Trainees

Do make sure that your LCs brand is strong within the AIESEC Network

Always balance friends and AIESEC

Global and Local Partners