3. Importance Of Social Media

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3. Importance Of Social Media

  1. 1. Welcome to the world of Personal Brand Equity
  2. 2. What should we talk about during this session?? How to use facebook, twitter, linkedIN etc??
  3. 3. Let’s start off with a quick survey
  4. 4. So do you think you’re famous??
  5. 5. What do these have in common??
  6. 6. They are all trademarks of Nike, McDonalds and Apple
  7. 7. So, What is a Brand??
  8. 8. A Brand is a tool in the business world that is used to describe a product..
  9. 9. When you see these brands you associate a set of expectations with them
  10. 10. For Example..
  11. 11. Nike: High Quality Sports Wear
  12. 12. McDonalds: Fast Service, Good Food
  13. 13. Apple: Cutting Edge Technology
  14. 14. In this session you will learn how to create a Brand for yourself!
  15. 15. Think about the following people who have branded themselves..
  16. 16. Branding yourself helps you define what/who you are all about.
  17. 17. Its not about getting someone to choose you over your competitor
  18. 18. Its about them seeing you as the ONLY person for the job.
  19. 19. So lets design a plan to make you famous…
  20. 20. So, How do you go about branding yourself??
  21. 21. Here’s an 8 step process..
  22. 22. Step 1. Self Reflection. (This will help you figure out where you need to improve)
  23. 23. 2.List down your achievements- • Leadership opportunities • Internships • Volunteer Experiences • Civic Involvement • Academic achievements Etc. (Give yourself credit, If you think you’ve done achieved something, list it down)
  24. 24. 2. List down areas in which you are lacking experience…..
  25. 25. 4. What makes you as a product unique? • What is your best asset?? • What are you noteworthy for?? • What do you contribute that you are most proud of?? (This will help you figure out the kind of edge you have other the others)
  26. 26. 5. Prepare a mission statement for yourself For Example: “My personal career mission is to become a world class aeronautical engineer in the commercial aviation inductry” “My personal career mission is to gain experience in the public accounting field toward earning my CPA designation” (With a mission, you will have direction for where you want your brand to go)
  27. 27. 6. Prepare a vision statement for yourself The vision statement mentions HOW you plan to achieve your mission . (With a mission, you will have direction for where you want your brand to go)
  28. 28. 7. Make yourself an attractive product.
  29. 29. 8. Create your Dream Resume!!
  30. 30. Branding DOs and DONTs
  31. 31. AIESEC Logo
  32. 32. AIESEC Descriptor
  33. 33. The AIESEC numbers (Jan ‘09) • Over 35,000 members • Founded in 1948 • Present in 1,700 universities • 470 conferences • 5,500 exchanges • 4,000 partners • 7,700 leadership opportunities • 800,000 Alumni • Present in 107 countries • 6 growth networks • 800 local committees
  34. 34. 100% delivery
  35. 35. Using standardized communication tools
  36. 36. Videos and Pictures on Facebook/FlickR/Youtube
  37. 37. Make sure that your sales pitch during recruitment is fully brand aligned.
  38. 38. Do not drink/smoke while wearing an AIESEC T-shirt
  39. 39. Never act desperate or pushy while marketing AIESEC
  40. 40. Do not be unprofessional during external forums/corporate events
  41. 41. Always screen blogs by your members/EPs/Trainees
  42. 42. Do make sure that your LCs brand is strong within the AIESEC Network
  43. 43. Always balance friends and AIESEC
  44. 44. Global and Local Partners

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