EVOLVING YOURBUSINESS MODEL with PRESENTED BY KAMAL FARIDI 22FOUR.com
A bit about me.Kamal FaridiCEO 22FOUR.com.IT Consultant of UNITED NATION Dynamic Senior Management Leader driving Information Technology, Product Development, and Strategic leadership across software and IT. Proven ability to manage end-to-end IT life cycle from strategy and business requirement, value proposition definition, product development and end-of-life.Outsourcing strategy development and execution. Responsible for thedelivery of 30+ enterprise product releases. Built and nurtured excellentworking relationships with “C” level executives, management teams,customers, venture capitalists, board members and service providers.Featured speaker at numerous large conferences..
What is Social MediaSocial Media is an umbrella term that defines various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. It’s a fancy way to describe the zillions of conversation people are having online 24/7
“Twitter, whose expansive micro-messagingnetwork is becoming an online circulatorysystem for news, pumping informationbetween media organs, consumers andbusinesses themselves.”
DO YOU KNOWIn December, YouTube Reached 500 million monthly viewers 9.3 billion videos were viewed At an average stay of 16:15 minutes per userIn 2012, YouTube is expected to reach 205 billion video streams 995 million unique visitors
DO YOU KNOWFacebook has grown from300 to 500 millionin less than 8 months.Nielsen latest report shows that socialnetworking is more popular thane-mail. 66.8% of Internet usershave used social networks,while only 65.1% have used email.
So what is “IT” Social Media includes hundreds of communication channels interacting with your brand and professional message. It affects • Sales • Legal • Marketing • Recruiting • Public Relations • Investor Confidence • Internal Project Teams • Executive Communication • Stock, Reputation, Brand Value
Independent Sources These may be viewed as singular items or strategically tied together to enforce a comprehensive message. Businesses that rely on singular points of interaction risk placing all their eggs in one basket.
SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE, YOUNG OR OLD.
WHERE AM I? REVIEW YOUR DIGITAL PRESENCE HOW MANY POINTS OF CONTACT DO YOU HAVE? ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE?DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED? DO YOU UNDERSTAND WHERE THEY ARE GOING?
What can social media do?FROM MASHABLE.COM –“Social Media: With monthly gatherings, 7150+ members onFacebook, and a dedicated core team evangelizing events, it’sshocking to learn that Social Media Club only launched in January ofthis year. Although the re-launched club is not even 6 months old, itsevents have quickly become a hotspot for meeting great socialmedia minds and discussing social media with outside speakers.”
In three months Held three paid back-to-back events, June through August. Ranging from 125 to 90,000 attendees. Corporate sponsored by United Nation, AllWorld, Online Marketing Summit, 22 Four International Corp. Established 4k+ Facebook Like, 300K+ Twitter Followers. Received press coverage from Washington Post, New York Times, AllWorld, and more. Without a budget.
QUESTIONS TO ASK DOES MY TEAM HAVE A BELIEVER? DOES MY TEAM “GET” THE NET? WHAT IS MY COMPANY BRAND? WHAT IS MY PROFESSIONAL VOICE? WHAT IS MY TARGET AUDIENCE? WHO OWNS ALL THIS STUFF? WHAT ARE THE INDUSTRY HANG OUTS? DO I HAVE EMPLOYEE ACTIVITY? ARE THERE CONSUMER CONVERSATIONS? WHAT CONTENT DO I HAVE? WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE? WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE? WHAT IS OUR POLICY ON THIS? HOW WILL I MEASURE SUCCESS? COMPETITORS (RETURN TO QUESTION ONE- RINSE, REPEAT.)