Social Media Portfolio


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This portfolio represents several aspects of the social media work I have done in the last three years.

Published in: Career

Social Media Portfolio

  1. 1. Kalyn<br />kalyn.baldwin<br />Social Media Portfolio<br />@kmbaldwin<br />
  2. 2. Career Experience<br />Social Media Experience: 3 years<br />created and maintained social networks for personal brands, companies and organizations<br />created in-depth social media strategies for small and large businesses<br />created and implemented internal and external crisis communication plans through social media<br />created and executed corporate blogs and blog campaigns<br />recommended short-term and long-term goals in moving forward with the company’s social media strategy<br />led bi-monthly meetings with the account service team highlighting the status of all current social networking efforts, statistics and comments<br />distributed a monthly blog calendar for employees to participate regularly in the agency blog<br />organized all-agency meetings to teach and involve staff members on the benefits of engaging in social media<br />
  3. 3. Internal Social Media Experience<br />Progress of Social Media Networks at GCG Marketing<br />May of 2009:<br />1 Facebook Page<br />1 Twitter Page<br />1 YouTube Channel<br />1 LinkedIn Group<br />March of 2011:<br />3 Facebook Pages<br />3 Twitter Pages<br />1 YouTube Channel<br />2 LinkedIn Groups<br />2 LinkedIn Companies<br />
  4. 4. Internal WorkSocial Media Platforms<br />
  5. 5. Internal WorkSocial Media Platforms<br />
  6. 6. Internal WorkWriting Samples<br />Please see full-length examples attached.<br />
  7. 7. Client Work<br />GCG Clientele: <br />Pharmaceutical companies, dermatology, sun-screen and skincare, electronictransportation, microbrewery, local restaurants, etc.<br />Type of Work: <br />Corporate social media positioning and strategy including tactics, marketing campaigns and monitoring<br />Example Below: strategy development of a potential client social media campaign<br />These six categories were tailored to individual clients based on their needs and business goals<br />
  8. 8. Client WorkSocial Media Strategy<br />
  9. 9. Client WorkSocial Media Strategy<br />
  10. 10. Client WorkSocial Media Strategy<br />
  11. 11. Client WorkFacebook page customization<br />
  12. 12. Client WorkFacebook company page & advertising campaign<br />
  13. 13. Thank You<br />This portfolio is also available on SlideShare:<br /><br />Kalyn Baldwin<br /><br />402-699-6020<br />