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Presentation september 2012



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  • 1. Copyright © Finding Your Feet Fashion Ltd. AllRights Reserved Worldwide. FINDING YOUR Feet (IN) FASHION
  • 2. Finding Your Feet Fashion (FyFF) is a social enterprise THE HISTORY and limited company BEHIND THE providing young people with WHAT exposure to the fashion NAME IS IT ALL ABOUT? industry and experience in all aspects of events management from marketingFinding Your Feet Fashion (FyFF) is the brainchild of to choreography, stage designJane Larbi. Jane’s inspiration came from receiving the to project management. Theprestigious Diana Award in 2006, a charity which was event showcases the work ofestablished in 1999 in honour of the late Princess for creative, innovative andher work with charitable organisations and who in later unique graduate designers,years became a world fashion icon. who are at the start of theirAfter Jane received the Award for her work within the journey in the fashion industrycommunity which harnessed young people to and provides introductions tocollaborate on their love of fashion and provided established designers andinspiration for many other young designers, Jane fashion industry experts whowanted to give something back to the Award for their can help realize their dreamscontinued support in her tireless efforts to support of a career in the fashiontalented young individuals and went on to produce the industry.first ever Finding Your Feet Fashion show in 2009 atMovida. Jane’s vision was simple; to launch a unique platform to help young students fresh out of college and university, (including the London College of Fashion and Central St Martins), the chance to showcase their collections alongside already established designers. This gives the graduates the opportunity to not only exhibit their work, but to meet with fashion industry experts. At the same time, Jane did not lose sight of wishing to raise money for the charity that had helped her progress in her love of fashion and so used the fashion show event to also raise money for the Award on the evening through ticket sales and auction prizes. Such was the success of the evening, which was attend by many fashion and beauty experts, luxury brands & corporate sponsors (see end page of sponsors to date) including a whole host of VIP guests, that Jane decided to turn her simple vision into reality and incorporated the company Finding Your Feet Fashion (FyFF) in 2011. www.fyffashion.com
  • 3. The unique selling point of the shows is that they are accessible to those in the wider student community as well as the general public but crucially, those within the industry. The graduates not only get the chance to showcase their collection alongside established designers, but the graduate also gains the experience of exhibiting outside of the university environment, at Why virtually no or minimal cost to them. are we doing this? For Jane Larbi, founder and Director of FyFF, Finding Your Feet Fashion is all about recognising excellence in fashion.To date Finding YourFeet Fashion, has “It is a personal honour and annotched up 3 shows, absolute pleasure to highlight theand has raised over talent of graduates, which is what£35,000 for various we do and what I wanted tocharities with a 4th personally set out to do with FyFF.show confirmed for 20th Ultimately it is about helping youngSeptember, with people in the fashion industryintroductory host and develop their skills and training in allspecial guest, Zac areas from media to design to workGoldsmith, in aid of Kids together, and to believe inOut and School Food themselves and their abilities.Matters. Through the show, the annual and the way in which we work with other professional bodies such as Director and FyFF Partner, Lyndsey Gregson, who worked with Jane across the shows states:- universities and fashion houses, students can gain more exposure to “Finding Your Feet Fashion is a social enterprise which provides graduates with the opportunity those in the fashion industry in order to showcase their collection with a unique twist: not only is the show accessible to those in the to help get their first step on that wider student community, it also provides a platform from which our countries talented young very important career ladder” designers are given the opportunity to meet established designers and show their work to fashion industry experts. This gives graduates who might not otherwise get the chance to exhibit in a forum which they can use as a stepping stone. Given the escalation of university fees and the costs involved to create collections to be exhibited at events we help bridge that crucial gap between graduates and the industry.” www.fyffashion.com
  • 4. FyFF launched with its first show on 4th November 2009 at Movida, London. Guests were provided with complimentary champagne canapés. CASE STUDIES: FyFF 2009 MOVIDA, LONDONThe show was combined with the following Contributions to the silentestablished designer’s collections; auction and raffle were provided by;Nicole Farhi,Paul Smith, Lorraine GoddardLipsy Folli FollieTory Burch Nicole Farhi, Nicole Farhi Paul Smith,Theory Lipsy Unlisted LondonSub Couture Tory Burch Amount raised for the charity; Theory £9,000 on the night Sub Couture Amy Worley Bathsheba Spool Claire Tilling, Vivian Cheng Guests watched collections and pieces from amazing up Alexandra Camilla Pryce Danielle Mazin StaRrich Couture and coming designers; Hamilton BOT I LAM Louise Crokett Takafumi Suziki AN –GE Claire Tilling, www.fyffashion.com
  • 5. In 2010, FyFF took place in Jalouse on the 4th November. Guests were treated to shoe themed cupcakes and live music by Sharon Stone and Laura Comfort. CASE STUDIES: FyFF 2010 JALOUSE, LONDON Contributions to the silent Auction and raffle wereThey were supported by established provided by;designers; Sinitta KhielsNicole Farhi, LushKaren Millen Nicole Farhi, Unlisted LondonBen Di Lisi Paul Smith, Lipsy Amount raised for charity;Paolita Tory Burch £11,365 on the nightTrousers London Theory Sub Couture Celebrity guests included; Sinitta, Andrew Cowles, Jason Gardiner, Richard James and Vanessa White from The Saturdays. Sophia Jane Gowans Kimberley Naama Rietti Again, guests saw fabulous Anastasiou June Kim Pattinson Claire Tilling, collections from London’s best new graduate talents; Kalina Blajeva Gemma Land Kelly Pearson Francesca Warren, Dawn Edwards Susan Penn www.fyffashion.com
  • 6. FyFF’S third show took place at the Kensington Roof Gardens in October 2011. Guests were treated to the musical talent of amazing new band Ivyrise. Introduced by Guardian and New Statesman columnist and comedienne Shazia Mirza and hosted by Deborah Hall. CASE STUDIES: FyFF 2011 KENSINGTON ROOF GARDENS, LONDONAlongside the fresh new talent thatshowcased their work, were establisheddesigners; Contributions to the silent auction and raffle wereNicole Farhi, provided by;A Suit That Fits The Chelsea ClubSABBS London The Broad GalleryKaren Millen The Ritz Hotel Jaeger Marie Claire Fenwicks Moschino Amount raised for the charity; £10,635 Ania Maria Howra El-Sekaifi, Micol Ragni,Guests once again saw Różanowska Johanna Posselt- Nikita Karizma,amazing collections from upand coming designers; Buket Ockay Walsh, Mark Sarah Elizabeth Diana Oancea Williams Carter Thidarat Kaha www.fyffashion.com
  • 7. REGULAR SUPPORTERS www.fyffashion.com
  • 8.  Press and Mediaultimately about helping young people... FyFF iso  ....in the fashion industry to develop their skills and training in all areas from media to design  ....work together to believe in themselves and their abilities The volunteers that help with the shows who are not graduate designers showing their collections, are broken Inspiring Young People down into categories that are in line with their chosen career path. This year we have divided the categories into the following sections below; Press Modeling Designing Media Make up Stage Management Production Volunteers Journalism Each of these categories is specifically tailored to suit the needs of young people who want to get involved with the project. At the end of the fashion show, they have concrete work experience to put on their CV’s. All groups will liaise with each other making sure that everyone is up to date with the correct information and all channels of communication have been covered under the guidance of the professionals who are staging the event. www.fyffashion.com
  • 9. FyFF 2012FyFF – the Event….. We also have a unique opportunity to view the collectionFinding your Feet Fashion, is pleased to announce that this year’s Autumn of one of our earlier designers2012 show will take place at High Road House, Chiswick on 20 th who has progressed far in theSeptember, with special guest and introductory host, Zac Goldsmith, and industry;once again will be partnering (supported by) leading International luxuryfashion designers, Nicole Farhi and Karen Millen. Tina LobondiFyFF – the Fashion Show….. These are but a few of the talented and exemplarilyThis year, we have selected a limited number of up and coming graduate designers we choose fromdesigners to show their collections for 2012/13. Designers confirmed and various colleges and universitiesin no particular order are:- across the UK including, Central St Martins and London College ofNikita Karima Fashion, amongst many whoDavid Ross submitted their pitches forAnia Maria Różanowska inclusion in the autumn show. FyFF – the Evening…. Guests on the evening will enjoy a champagne and canapés reception, a goodie bag as a token of our thanks for their support, whilst enjoying the wonderful surroundings of High Road House, with a silent auction at the end of the evening to raise money for the two chosen charities, ‘Kids Out’ www.kidsout.org.uk and ‘School Food Matters’ www.schoolfoodmatters.com www.fyffashion.com
  • 10. Press Modeling Designing Media Make up Stage Management Production Volunteers JournalismEach of these categories is specifically tailored to suit the needs of young people who want to get involved with theproject. At the end of the fashion show, they shouldInvestment Lyndsey Gregson, an Executive at Marwyn have concrete work experience to put on their CV’s. Theestablished designers and sponsors whereverat Internationalable to offer expert advice on how to complete Management, and Associate Director possible will be Jane Larbi, a young entrepreneur has channeled hertasks with efficiency I would take this out, it might give the idea that we will also expect experts to make time to Creative Talent, previously worked within the media and business mind into FyFF growing from strength toadvice the groups and although we do want that and hope that is the case, some experts might be put off and music industries,too much out as a Production Secretary for work experience or internship after theproject as a 17 year old, shethink this will take starting time but happy to offer say a day’s strength. Setting up the event. has continued to look for new ways for the idea toAll groups will liaise with shows, before working hereveryone the to date with the correct information and all the BBC on a host of each other making sure that way up is upchannels of communication have been covered under the music of the professionals who aregrow. Jane event. an undergraduate in career ladder to Marketing Manager within the guidance evolve and staging the studied industry. Lyndsey went onto work with such prestigious Philosophy and went on to do a postgraduate in law. artists as Madonna, All Saints, U2, Faith No More, Echo & FyFF has continued to flourish under her leadership The Bunnymen, Prince, Destiny’s Child, The Sugar Babes, and she hopes to take the team to greater heights. and New Order, which gave her a real eclectic mix of talent to market from album releases to tours. It was during her FyFF – the Info…. time within the music industry her real love of fashion If you would like to receive more information on shone through when commissioning video and photo FyFF, the charities we work with, or buy tickets for shoots for various record label artists that she simply said the September show or are interested in becoming ‘it was then my biggest love affair took place and I fell one of our partners or sponsorship packages, then head over heels in love with fashion in all its forms and please contact Lyndsey Gregson at guises, and haven’t been able to let go since’. During her l.gregson@fyffashion.com or Jane Larbi at career, Lyndsey has always taken time out to be involved j.larbi@fyffashion.com – we would love to hear from in fund raising activities and events for various charities, you! incl, The Diana Award, Oxfam, The Clinton Foundation, GOSH and Cancer Research, on both a personal and or professional level. www.fyffashion.com