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Importance of MISEveryone Uses ComputersTraditional Management Computerworld 1993* *1997-2000 data is distorted by Y2k work.
Decentralization Management Team CEO Finance Team Marketing Team Accounting Team HRM Team Sales Team Franchise Strategy Methodology/Rules Customers VP Fin VP Mrkt VP Acct VP HRM VP MIS Corporate Database & Network
Decision Levels Transactions, accounting, human resource management, inventory. Scheduling employees, ordering supplies. Day-to-day actions to keep the company functioning. Operations Expenses, schedules, sales, models, forecasts. New tools to cut costs or improve efficiency. Improving operations without restructuring the company. Tactical External events, rivals, sales, costs quality, trends. New product that will change the industry. Competitive advantage, become a market leader. Long-term outlook. Strategic Type of Information Example Description Decision Level
Baxter/Strategy Supply Closets Hospital Warehouse Supplier Baxter Supplier Supplier AHS/Baxter Computer Link Computer Monitor Usage data Deliver Supplies as needed Accurate usage data Free space American Hospital Supply
Strategy/Porter Rivalry Among Existing Competitors Bargaining Power of Buyers Bargaining Power of Suppliers Threat of New Entrants Threat of Substitute Products or Services
Cases: Fast Food Industry McDonald’s uses a considerable amount of information technology to maintain consistency, monitor employees, and track sales.
Cases: McDonald’s Rainforest Café Dave & Busters www.mcdonalds.com www.rainforestcafe.com Dave and Busters What is the company’s current status? What is the Internet strategy? How does the company use information technology? What are the prospects for the industry?
Appendix: Boolean Searches Truth Table Colombia 1,889,871 Medellin 37,682 Medellin AND terrorism 575 (terror OR bomb OR kidnap) 1,920,549 (terrorism OR bombing OR kidnap) 1,012,458 Medellin AND (terror OR bomb OR kidnap) 1,563 Medellin AND (terror OR bomb OR kidnap) AND American AND (dead OR death) 535
Appendix: You Know What You Want ITT corporate merger with “white knight”. ITT 81,801 ITT corporate merger 908 ITT corporate merger “white knight” 26 Details: Hilton attempted to buy ITT to gain control of their Sheraton Inns. Instead, ITT sold out to a “ white knight” (Starwood Lodging) in 1997.
Appendix: You Start With a Vague Topic “ white knight” 47,000 “ white knight” corporate 5,060 “ white knight” corporate NOT (history, Canada, India) 2,820 “ white knight” corporate merger NOT (history, Canada, India) 699 “ white knight” corporate merger NOT (history, Canada, India, Germany, foreign) 463