E-CYCLEGive e-waste. Get rewarded.
What is E-cycle?                              E-cycle is a service that                              facilitates collectio...
What is e-waste?  “   E-Waste: The Fastest      Growing Waste in the      Industrialized World!           The TIME Magazin...
What is e-waste?  “   E-Waste: The Fastest      Growing Waste in the                                     - Have you ever t...
What is e-waste?  Laptops              iPods   Chargers Mobile Phones   Headphones    TV sets
What is e-waste?                                           These are some most common                                     ...
Where does the e-waste go to?                                Nearly 75% of old electronics are                            ...
User types       Owners   Owners of old or unused electronic products.
User types        Owners     Owners of old or unused electronic products.   Scrap dealers   Scrap dealers who collect scra...
User types           Owners     Owners of old or unused electronic products.     Scrap dealers    Scrap dealers who collec...
User types           Owners     Owners of old or unused electronic products.     Scrap dealers    Scrap dealers who collec...
Owner - Generous Rahul                  There is a lot of stuff lying at home, no its not waste.                  - Buys n...
Owner - Stingy Sapna                   I am very emotionally attached to my things I will not give them                   ...
Collection agency - GreenPsycle We find it very difficult to reach to the consumers who want to dispose off their e-waste ...
Collection agency - GreenPsycle - They find that consumers are not completely sure about their authenticity and are hence ...
What the expert says- Awareness among corporates is high but something really needs to be done at the individual level.Cor...
The e-waste actorsProducer / Manufacturer: Cater to global requirements and marketConsumers: Aware, not capable or not awa...
Loopholes in the existing system- Processing dominated by unmonitored Informal Sector.- Uninformed consumers - "What is e-...
Initial conceptA web portal through which consumers can send in their e-waste to responsible collection agencies.In turn c...
Scenario of usage - Individuals                                    Sends                             old phone via E-cycle...
Initial concept- Customer lands on portal (E-cycle) and registers- Selects products from a list- Selects the collection ag...
Ts f w akl o                       Lct n ihlyu e cte gny                       oai wl e o sl th aec                       ...
Too much textRecognize these names
What if I want to add more?
This is what I was looking for
I’m done, this looks fine but what is this ‘mode of shipping’
Mode of shipping shouldbe called something else– as it soundsI am buying
Why should I go and dropstuff
Coupon section wasn’t very clear - how and what to do
“approved” I am donating something, why I need an approval
User test results            Mode of shipping very confusing. Why does it matter to me which            agency I send it t...
User test results                        Mode of shipping very confusing. Why does it matter to me which                  ...
Analysis of initial conceptWhat are its advantages?   - Can be accessed at anytime and from anywhere.
Analysis of initial conceptWhat are its advantages?   - Can be accessed at anytime and from anywhere.                     ...
Analysis of initial concept          What are its   - Persuasion?       disadvantages?                               Whats...
Analysis of initial concept          What are its   - Persuasion?       disadvantages?                         - High inve...
Analysis of initial concept          What are its   - Persuasion?       disadvantages?                         - High inve...
How else can it be done?
How is garbage collection being done currently
Can we integrate e-cycle with garbage collection?
A related business model   Indian government is providing loans on solar   water heaters at an interest rate of around 1% ...
From our research findings . . .                          Two types of consumers       The aware guy                      ...
From our research findings . . .                          Two types of consumers       The aware guy                      ...
From our research findings . . .                              Two types of consumers        The aware guy                 ...
From our research findings . . .                              Two types of consumers        The aware guy                 ...
From our research findings . . .             E-waste collection agencies and recyclers                Has a limited reach ...
From our research findings . . .             E-waste collection agencies and recyclers                Has a limited reach ...
From our research findings . . .A large number of people in the city rely on services likeBangaloreOne for their payment o...
System overviewAwareness campaignsHigher participation of the consumer.Motivating the consumerEncourage the consumer to fa...
E - cycleGive E-waste, get rewardedwww.e-cycle.comSystem diagramAn overview of the system and its flow, explaining the cour...
Revised portal design- Customer lands on portal (E-cycle)- Registers with E-cycle- Selects items he wishes to give away- S...
Revised portal design               Paper prototypes + User testing
Revised portal design                    Wireframes
Awareness campaignsTwo media  - Print  Posters, installations, information leaflets in public places  - Web  Videos, inter...
“ Us can create        “ But this created billions of these ”     billions of us ”            Act on      Save it         ...
“ This erased distances   “ Forever we created  amongst us forever ”     distance from it ”             Act on          Sa...
“ For years it secures   “ Us were secured by moments for us ”          it for centuries ”              Act on         Sav...
2 .5 feet                               2 .5 feet                                       1 feet6.2 feet                    ...
Starting pointRevenue flow                                                     The recycler                               ...
Thank you Kalpana Funde  Pranay Bansal Swapnil Ghodke   Tej Kalianda
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Final

  1. 1. E-CYCLEGive e-waste. Get rewarded.
  2. 2. What is E-cycle? E-cycle is a service that facilitates collection of e-waste from individuals and takes it to a responsible recycler. Recycler
  3. 3. What is e-waste? “ E-Waste: The Fastest Growing Waste in the Industrialized World! The TIME Magazine, 2011
  4. 4. What is e-waste? “ E-Waste: The Fastest Growing Waste in the - Have you ever thought that what happens to your old electronics when you throw them or sell them? Industrialized World! - Where does it go? The TIME Magazine, 2011
  5. 5. What is e-waste? Laptops iPods Chargers Mobile Phones Headphones TV sets
  6. 6. What is e-waste? These are some most common electronic items which ultimately ends up as E-Waste. Laptops iPods Chargers Mobile Phones Headphones TV sets
  7. 7. Where does the e-waste go to? Nearly 75% of old electronics are dumped in storage because of the uncertainty of how to manage these materials. Source: www.nrdc.com
  8. 8. User types Owners Owners of old or unused electronic products.
  9. 9. User types Owners Owners of old or unused electronic products. Scrap dealers Scrap dealers who collect scrap locally.
  10. 10. User types Owners Owners of old or unused electronic products. Scrap dealers Scrap dealers who collect scrap locally.Collection agencies Collection agencies to whom e-waste will be sent to by the scrap dealers or individuals.
  11. 11. User types Owners Owners of old or unused electronic products. Scrap dealers Scrap dealers who collect scrap locally.Collection agencies Collection agencies to whom e-waste will be sent to by the scrap dealers or individuals. Recylers Recyclers who recycle and reuse the recieved e-waste.
  12. 12. Owner - Generous Rahul There is a lot of stuff lying at home, no its not waste. - Buys new products when something "cooler" is launched in the market. - Bothered by the space occupied by unused and old electronic products and hence he would throw it in the bin if he cant find someone to give it to.Rahul26, Bangalore - Would love to give away old electronics to those who need it and is constantly pro-actively looking to give.
  13. 13. Owner - Stingy Sapna I am very emotionally attached to my things I will not give them away at any cost. - Extremely emotional about what she possesses and keeps products with her for years together. - Money, rewards, incentives nothing will make her want to donate/sell.Rahul - Looks for discounts or rewards while buying new products.26, Bangalore - Never looks to find out a way of appropriately disposing off e-waste. - Aware of the consequences of e-waste but does not want to do anythingSapna about it at present.32, Bangalore
  14. 14. Collection agency - GreenPsycle We find it very difficult to reach to the consumers who want to dispose off their e-waste and also awareness amongst the consumers is a huge challenge. - GreenPsycle is a collection agency that operates predominantly in South Bangalore. They collect e-waste from individuals and segregate them before sending it to the recyclers. - They set up collection receptacles in multi-storied apartments where people can drop off their e-waste. These receptacles are emptied every fortnight. - Awareness about their receptacles spreads by word-of-mouth. Sometimes they conduct collection drives in public places such as malls and parks.
  15. 15. Collection agency - GreenPsycle - They find that consumers are not completely sure about their authenticity and are hence hesitant to give away larger electronic wastes. Batteries constitute majority of the collection. - Maintaing the infrastructure and logistics poses a serious challenge. The collection receptacles needs to be guarded by a watchman to safeguard against theft. Collecting and transporting the waste is expensive and there is no significant monetary gain in collecting items such as batteries and wires.
  16. 16. What the expert says- Awareness among corporates is high but something really needs to be done at the individual level.Corporates just want to get the junk away, they don’t look for incentives.They have issues related to data-cleaning from storage devices.- It’s largely an unorganised market. A lot of smaller vendors are involved and they have a lack of basic knowledge. Dirty down-the-line with locals engaging in the business of recycling or more precisely re-selling the waste.- People are not aware of the health hazards of the e waste.- Once it reaches the recyclers segregation of the metal does not happen completely. A lot of the waste goes unaccountedfor, no one knows its end life.- A more efficient way of waste collection is required.- Refurbishers use the extracted metals from the recyclers and make useful products of high value.
  17. 17. The e-waste actorsProducer / Manufacturer: Cater to global requirements and marketConsumers: Aware, not capable or not awareDealer: Willing, overburdenedCollection centre: Available, inaccessible to the consumers.Recycler: Are they regulated / standardized?Refurbishers and Dismantlers: Show me the waste !!
  18. 18. Loopholes in the existing system- Processing dominated by unmonitored Informal Sector.- Uninformed consumers - "What is e-waste? Why should I worry?"- Multiple Stakeholders - producers, consumers, refurbishers, dealers, recycler, dismantlers, collection centre.- Insufficient (but increasing) Government Focus.- Almost non-existent culture of consumers recycling their waste.
  19. 19. Initial conceptA web portal through which consumers can send in their e-waste to responsible collection agencies.In turn consumers get rewarded for the products they send in.
  20. 20. Scenario of usage - Individuals Sends old phone via E-cycle To Buys Individual new phone Collection Agency
  21. 21. Initial concept- Customer lands on portal (E-cycle) and registers- Selects products from a list- Selects the collection agency he wishes to give them to.- Selects reward coupons in exchange for e-waste.- Collection agent goes to customers house to pickup e-waste- Inspector at facility approves the items and then the customer can redeem his reward coupons.
  22. 22. Ts f w akl o Lct n ihlyu e cte gny oai wl e o sl th aec o l p eAr e n ri o v Sl toain e c lct e o Sl t rd c e c P o ut e H wd y u a to o o o w nt Sl t o r e ad e c y u rw r e C mpee o r rcs o l y u poes tte otlh p ra g eto s i it u v cu o s opn W eesh hr ite Sl th pouto e cte rdcyu e O c w rc v yu ne e ei e or e e at a? - s t w e w ntg e w y ato i a a v Yu e 1 opn o ec o gt cuo f ah r e at w wl oi yu - s e inty o w e l f C y n l at i ado ly t ci Tl sh qaty e u te uni l t pouto g e w y rdcyu i a a. v Do i fyusl rpt for f o e H v u cm ad ae s o e n aoth atai o bu te cvt n f i o p kt p rmyu ii f c u o o Sl th cuos o e cte opn yu e yu sl td opn ore c cuos ee ws t rde i o eem h It li u poes n i S n p rcs ia g Nm ae Em i -al A des drs P .o hn.
  23. 23. Too much textRecognize these names
  24. 24. What if I want to add more?
  25. 25. This is what I was looking for
  26. 26. I’m done, this looks fine but what is this ‘mode of shipping’
  27. 27. Mode of shipping shouldbe called something else– as it soundsI am buying
  28. 28. Why should I go and dropstuff
  29. 29. Coupon section wasn’t very clear - how and what to do
  30. 30. “approved” I am donating something, why I need an approval
  31. 31. User test results Mode of shipping very confusing. Why does it matter to me which agency I send it to? I just want to get rid of the waste, help me do that.
  32. 32. User test results Mode of shipping very confusing. Why does it matter to me which agency I send it to? I just want to get rid of the waste, help me do that. Did away with allowing the user to select Collection Agencies. E-Cycle can act as one central Collection Agency and have the authority to decide which collection agency to send the recieved e-waste to.
  33. 33. Analysis of initial conceptWhat are its advantages? - Can be accessed at anytime and from anywhere.
  34. 34. Analysis of initial conceptWhat are its advantages? - Can be accessed at anytime and from anywhere. - Consumer gets information on the entire flow. Start End
  35. 35. Analysis of initial concept What are its - Persuasion? disadvantages? Whats in it for me?
  36. 36. Analysis of initial concept What are its - Persuasion? disadvantages? - High investment in manpower and logistics - Network of collection agencies - Inspection personnel - Logistics involved in collecting and shipping. - Monitoring Reward coupons
  37. 37. Analysis of initial concept What are its - Persuasion? disadvantages? - High investment in manpower and logistics - Network of collection agencies - Inspection personnel - Logistics involved in collecting and shipping. - Monitoring Reward coupons - Large network of communication to be maintained.
  38. 38. How else can it be done?
  39. 39. How is garbage collection being done currently
  40. 40. Can we integrate e-cycle with garbage collection?
  41. 41. A related business model Indian government is providing loans on solar water heaters at an interest rate of around 1% p.a. Apart from the power distribution institutions like KPTCL is providing a discount upto Rs 40/- per month on your electricity bill if you have solar water heater installed. Source: http://www.mohanbn.com
  42. 42. From our research findings . . . Two types of consumers The aware guy The not-aware guy Net savvy, not-net savvy Net savvy, not net savvy E-waste? I want to recycle my old phone What’s that?
  43. 43. From our research findings . . . Two types of consumers The aware guy The not-aware guy Net savvy, not-net savvy Net savvy, not net savvy So what we need are awareness campaigns
  44. 44. From our research findings . . . Two types of consumers The aware guy The not-aware guy Aware, but no access to e-waste recyling facilities
  45. 45. From our research findings . . . Two types of consumers The aware guy The not-aware guy Aware, but no access to e-waste recyling facilities Web presence to have a wider reach. Web portal.
  46. 46. From our research findings . . . E-waste collection agencies and recyclers Has a limited reach due to consumers lack of awareness and lack of information available .
  47. 47. From our research findings . . . E-waste collection agencies and recyclers Has a limited reach due to consumers lack of awareness and lack of information available . A service that bridges this gap.
  48. 48. From our research findings . . .A large number of people in the city rely on services likeBangaloreOne for their payment of utility bills and bookingtickets.For these customers BangaloreOne provides an effectivechannel to contribute towards efficient e-wastemanagement.
  49. 49. System overviewAwareness campaignsHigher participation of the consumer.Motivating the consumerEncourage the consumer to facilitate the process of reuse, treatment and recoverythrough adequate collection and recycling infrastructure.Facilitating collectionEasier process for consumers to give away their e-waste from their homes.
  50. 50. E - cycleGive E-waste, get rewardedwww.e-cycle.comSystem diagramAn overview of the system and its flow, explaining the course ofE - waste from consumer to recycler the model works on Public Private Partnership model (PPP) Off % Customer sends request to E -cycle E- cycle comes to E - cycle gives customer a Products are taken through bangaloreOne or collect E -waste discount on his BESCOM for recycling to a www.e-cycle.com electricity bill recycler 1 2 3 4 E - cycle takes the 1 waste to BBMP waste segregation facility Request goes to E- cycle sends a trained Agent inspects the BBMP + E - cycle (vendor) collection agent at articles and issues a customers house discount accordingly From here the waste 2 goes to the authorised recyclerBack end process
  51. 51. Revised portal design- Customer lands on portal (E-cycle)- Registers with E-cycle- Selects items he wishes to give away- Selects convenient date for pickup- Requests for a free door pickup- E-cycle goes to the customers house, collects the items on the specified date and suitably rewards him.
  52. 52. Revised portal design Paper prototypes + User testing
  53. 53. Revised portal design Wireframes
  54. 54. Awareness campaignsTwo media - Print Posters, installations, information leaflets in public places - Web Videos, interactive games on the e-cycle portal, other wesbites, social networking sites to name a few
  55. 55. “ Us can create “ But this created billions of these ” billions of us ” Act on Save it } www.e-cycle.com Give E-waste, get rewarded }
  56. 56. “ This erased distances “ Forever we created amongst us forever ” distance from it ” Act on Save it } www.e-cycle.com Give E-waste, get rewarded }
  57. 57. “ For years it secures “ Us were secured by moments for us ” it for centuries ” Act on Save it } www.e-cycle.com Give E-waste, get rewarded }
  58. 58. 2 .5 feet 2 .5 feet 1 feet6.2 feet 6.2 feet “ Us can create “ But this created billions of these ” billions of us ” Act on Save it } www.e-cycle.com Give E-waste, get rewarded }
  59. 59. Starting pointRevenue flow The recycler The recycler relies on the collection*Subjected to change vendors for the raw material to produce products out of E -waste or for reselling Money flow them to component maker, gives a defined amount to vendor as raw material cost $ The providers Money/Volume The Vendor The generators of E- waste - Provides the raw material to households, BBMP rewards them Volume of e waste decides the net recycler his share of profit comes with discount deals on electricity bill profit generated by various players from there with the E waste they provide in the system, a supply chain of various e waste providers BBMP The ADMIN Its money comes from the amount of Money flow E - waste it provides to the the vendor and infrastructure for waste segregation, it identifies the high potential areas from where it can get E-waste,taps the local scrap dealers for bulk making them part of Shows raw material inflow the system
  60. 60. Thank you Kalpana Funde Pranay Bansal Swapnil Ghodke Tej Kalianda

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