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A part of Swedish ICT<br />The world as a game board<br />Karl-Petter Åkesson<br />kalle@sics.se<br />
Overview<br />Historical – how have we played so far in the physical room?<br />New technology – Internet of Things<br />G...
History<br />Games and play is older than humanity<br />Naturally using our surroundings<br />
Play<br />Important way of learning<br />Passing time<br />
Physical efforts<br />Many games has become what we know as sports<br />
Social games<br />Games as a meeting point<br />Winning not so important<br />
Murder Mystery Dinner Party<br />A box with instruction for a mini roleplaying game<br />http://www.mystery-games.com/myst...
LARP<br />Live Action Role Playing<br />Two main genres<br />Strategic<br />Social<br />
Creativity<br />Making clothes, equipment, food etc.<br />Characters, stories<br />
What enables technology?<br />Structure<br />Control of rules<br />Pacing a story<br />Communication<br />Between individu...
Internet of Things<br />Collection of communicating items<br />Sense the surrounding<br />the surrounding becomes the game...
What exists today?<br />Innovative use of existing technology<br />Traditional games and sports enhanced with technology<b...
GeoCaching<br />Treasures localized with GPS<br />http://www.geocaching.com<br />
GeoCaching<br />Gbg High 9<br />N 57° 41.537 E 011° 56.582 (WGS84)<br />The official view point for persons looking for st...
GPSDrawing<br />A series of coordinates generates a drawing<br />GPS<br />http://www.gpsdrawing.com/<br />
Vasaloppet<br />Each runner has an ID tags in the shoe<br />Individual timings<br />
Dance Dance Revolution<br />
ARG and Pervasive Games <br />New game genres<br />Games that utilize our everyday world<br />Grown out of mobility and in...
Alternate Reality Games<br />Playing with alternative views<br />Mainly using websites, e-mail and other online services<b...
Perplex City - 2005<br />Solve mysteries tofind the cube<br />Cards with puzzles<br />Over 600.000 solved<br />Over 45.000...
Pervasive Games<br />Blurring the boarders more<br />Where is the game played?<br />Who is playing the game?<br />When is ...
BotFighters - 2000<br />A hunt with yourmobile as a gun<br />Find and shootdown as manyas possible.<br />Wrong targetgroup...
CanYouSeeMeNow? - 2001<br />http://www.canyouseemenow.co.uk/<br />
Momentum - 2006<br />Massive<br />5 weeks - 24/7<br />30 players<br />Whole of Stockholm<br />Technology enhanced LARP<br ...
FastFoot Challenge - 2008<br />GPS based hunt<br />http://www.fastfoot.mobi/<br />
GPS Mission<br />Solve a mission by visiting places<br />Community created<br />Mobile phone with GPS<br />http://gpsmissi...
Things to consider<br />Socially<br />Collision with society<br />Non-participants/spectators<br />Utilize technology shor...
The World As A Game Board
The World As A Game Board
The World As A Game Board
The World As A Game Board
The World As A Game Board
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The World As A Game Board

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Presentation about Pervasive Games and Alternate Reality Games for marketing students at School of Economics Gothenburg University.

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Transcript of "The World As A Game Board"

  1. 1. A part of Swedish ICT<br />The world as a game board<br />Karl-Petter Åkesson<br />kalle@sics.se<br />
  2. 2. Overview<br />Historical – how have we played so far in the physical room?<br />New technology – Internet of Things<br />Games around us that use technology<br />ARG and Pervasive games<br />Marketing examples<br />Some things to consider<br />
  3. 3. History<br />Games and play is older than humanity<br />Naturally using our surroundings<br />
  4. 4. Play<br />Important way of learning<br />Passing time<br />
  5. 5. Physical efforts<br />Many games has become what we know as sports<br />
  6. 6. Social games<br />Games as a meeting point<br />Winning not so important<br />
  7. 7. Murder Mystery Dinner Party<br />A box with instruction for a mini roleplaying game<br />http://www.mystery-games.com/mystery-game.html<br />
  8. 8. LARP<br />Live Action Role Playing<br />Two main genres<br />Strategic<br />Social<br />
  9. 9. Creativity<br />Making clothes, equipment, food etc.<br />Characters, stories<br />
  10. 10. What enables technology?<br />Structure<br />Control of rules<br />Pacing a story<br />Communication<br />Between individuals, places and things<br />Experiences<br />Different media, e.g. sound and images.<br />
  11. 11. Internet of Things<br />Collection of communicating items<br />Sense the surrounding<br />the surrounding becomes the game space<br />Control physical phenomena<br />Effect the surrounding to perceive the game<br />Communication<br />Devices can share information<br />
  12. 12. What exists today?<br />Innovative use of existing technology<br />Traditional games and sports enhanced with technology<br />
  13. 13. GeoCaching<br />Treasures localized with GPS<br />http://www.geocaching.com<br />
  14. 14. GeoCaching<br />Gbg High 9<br />N 57° 41.537 E 011° 56.582 (WGS84)<br />The official view point for persons looking for stars is situated close to this cache location. You will also be close to a small special fortress (see picture).<br />
  15. 15. GPSDrawing<br />A series of coordinates generates a drawing<br />GPS<br />http://www.gpsdrawing.com/<br />
  16. 16. Vasaloppet<br />Each runner has an ID tags in the shoe<br />Individual timings<br />
  17. 17. Dance Dance Revolution<br />
  18. 18. LaserDome<br />
  19. 19. ARG and Pervasive Games <br />New game genres<br />Games that utilize our everyday world<br />Grown out of mobility and internet<br />
  20. 20. Alternate Reality Games<br />Playing with alternative views<br />Mainly using websites, e-mail and other online services<br />Nokia Game - 1999<br />The Beast – 2001<br />Majestic – 2001<br />
  21. 21. Perplex City - 2005<br />Solve mysteries tofind the cube<br />Cards with puzzles<br />Over 600.000 solved<br />Over 45.000 players<br />http://en.wikipedia.org/wiki/Perplex_City<br />
  22. 22. Pervasive Games<br />Blurring the boarders more<br />Where is the game played?<br />Who is playing the game?<br />When is the game played?<br />
  23. 23. BotFighters - 2000<br />A hunt with yourmobile as a gun<br />Find and shootdown as manyas possible.<br />Wrong targetgroup.<br />
  24. 24. CanYouSeeMeNow? - 2001<br />http://www.canyouseemenow.co.uk/<br />
  25. 25. Momentum - 2006<br />Massive<br />5 weeks - 24/7<br />30 players<br />Whole of Stockholm<br />Technology enhanced LARP<br />Players took control of the plot<br />http://momentum.sics.se/<br />
  26. 26. The truth about Marika - 2007<br />First integration of TV series and Pervasive Game<br />Interactive Emmy<br />
  27. 27. FastFoot Challenge - 2008<br />GPS based hunt<br />http://www.fastfoot.mobi/<br />
  28. 28. CipherCities<br />Quests and missions<br />Using mobile internet or SMS<br />Community created games<br />http://ciphercities.com/<br />
  29. 29. GPS Mission<br />Solve a mission by visiting places<br />Community created<br />Mobile phone with GPS<br />http://gpsmission.com/<br />
  30. 30. Marketing examples<br />Nokia Game – 1999 – 2005<br />The Beast – The Movie A.I. - 2001<br />I Love Bees – Halo 2 - 2004<br />Primacy - Numb3rs - 2007<br />
  31. 31. Things to consider<br />Socially<br />Collision with society<br />Non-participants/spectators<br />Utilize technology shortcomings<br />Business models<br />Existing ones independent in time and space<br />
  32. 32. The End<br />Thank you for your time!<br />Questions?<br />http://pervasivegames.wordpress.com<br />http://www.pervasive-gaming.org<br />Karl-PetterÅkesson - kalle@sics.se<br />

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