The main link between all three of our products was the rose. The
rose is a symbol of love and so by using this prop, it helped to
further establish the themes of love and devotion that our song
"Amazing" is about. As well as the imagery, we used a colour
palette of red, pink and white to also connote our themes as they
are feminine colours widely associated with the idea of love.
The typography is consistently the same across
all three products. The font we used was very
simple, black and classy, as we did not want too
much going on. Instead we wanted the focus to
be on the images, as that was what carried the
emotion and meaning that we hoped would grab
the audiences attention.
The mode of address is soulful and passionate as the lyrics touch on a personal
topic that the audience can relate to, hence the album name "From the Heart". In
the music video the artist keeps eye contact with the camera, as if she speaking
to the audience and telling them her story. This is done in order to connote how
she has nothing to hide and wants to make sure her message comes across to
In all three products the location of the bed is used. The
bedroom is a place of privacy and is effective in connoting
the themes of love, romance and sex, which to a certain
extent is what our chosen song highlights. Even though she
is nude in the ancillary products, she has been covered up
appropriately, so there is sex appeal but at the same time
her representation of being a classy and respectable woman
is being protected.
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