Analysis of mag adsx 2 1

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Analysis of mag adsx 2 1

  1. 1. Analysis of magazine adverts
  2. 2. Artist Main image Artist name Album title Release date (25/02) Artists Website This album advert conforms to the typical conventions of a magazine advert as it includes the main conventions, such as a main image, artist name, album title, release date and the artists website. The colour scheme of this advert is black and white which signifies that the artist is returning to the music industry. Black and white were the first colours in the production of all media texts when they first begun, therefore the use of these colours shows that she is starting to produce music again. This idea is further supported through the bold white text, ‘JANET JACKSON IS BACK’. This album being advertised seems to be targeting both men and women of the ages 25-50. An older audience is being targeted because the artist is making a return to the music industry and therefore her music would appeal more to those who were fans of her previously. These would be people who are more mature and have grown up listening to Janet Jackson when she first started her career. Both males and females are being targeted because sex appeal is being conveyed through the main image as she is wearing little clothing on her torso, however she is positioning her arms in a way that is shielding. This connotes that she is protecting her modesty and therefore this appeals to women as it is empowering and subverts from the typical objectification of women. The album being advertised is titled ‘Discipline’, this signifies that she songs on her album are going to be covering serious topics in a rhythmic way. It also connotes that she will not be singing in a crude manner. This signifies that she is a respectful woman who wants to get meaningful messages across to her audience through her music. The non-explicit music appeals to her target audience as they too are more mature and would enjoy listening to her music for the sheer fact that it is more sensible and has meaning, rather than the current mainstream R&B music that lacks meaning and respect. In the main image the artist stands alone, this signifies independence. This appeals to her female audience as it is encouraging and inspiring as Janet Jackson is proving that women can fulfil their dreams too no matter how big and not in the shadow of a man.
  3. 3. Artist name Artist Album name Pack shot of album Review Song title Release date This advert conforms to the conventions of a typical magazine advert as it includes a pack shot, review, release title, etc. In the mise-en-scene of this album cover the location seems to be a rural area connoting that the songs included on the album and the one specifically being advertised ‘I kissed a girl’ is going to have a reasonably mellow tempo to create a relaxing feel to the song. The album seems to be targeting a young girly female audience through the use of colourful flowers, the lollipop and her bright costume. The colourful flowers in the mise-en-scene attract a girly audience as they’ll be drawn to the front cover because they’ll think ‘aw that’s pretty’ as they are interested in things that are aesthetic. The artist is holding a red heart shaped lollipop which will also appeal to a young female audience because young people stereotypically eat more sweets than older people. This lollipop in particular will attract a girly female audience, as it is shaped like a heart connoting the themes of love/romance. This will make them interested in the album because stereotypically girly girl’s are very interested in the topic of love, therefore this will create some identification from the audience to the artists as they may be able to personally identify/relate to the songs on the album. The artist – Katy Perry is wearing bright coloured clothing to signify that the songs on the album aren’t about heartbreak but the joys of love/romance. These bright colours are favourable among a young female audience as they connote happiness. The actual clothing in itself – the crop top and high waisted shorts connotes a sexual element within the artist’s music, as she is showing a lot of skin connoting that some of her songs may be slightly crude. Therefore her album would probably appeal to a young female audience aged around 16-25 as they are still young but they will be able to understand what the artist is actually singing about better as they are starting to mature. The artist is objectifying herself on her album cover because she is revealing a lot of skin and is wearing tight clothes to emphasize her curvaceous body shape, this may also the attract the attention of some males according to Laura Mulvey’s theory – ‘The Male Gaze’. Katy Perry is being represented as the girl next door through the presence of the white picket fence in the main image and youthful clothing. The typography enhances this representation as it is a soft font that connotes a bubbly personality and the colour pink connotes a sweet heart. This conforms to the stereotyped ‘girl next door’.
  4. 4. Artist Artist name Album title Review Song title This magazine advert is advertising Jessie J’s album ‘Who You Are’. To entice the target audience to purchase it a review has been used stating that the album ‘includes the #1 international smash “Price Tag” feat. B.O.B’. Therefore this advert is aiming to get the people who enjoyed the single ‘Price Tag’ to buy the whole album. This advert appeals to a target audience that are aged from 13-25 due to the sheer simplicity of it. This advert is very basic and doesn’t include complex information about the album so that a younger target audience of both genders. The colour scheme consists of predominantly black, white and gold. This prevents creating a gender bias as these colours appeal to both males and females widening the target audience. The colours black and white signify that this album contains song that are real and meaningful to the artist, they are not songs to show off her riches but to reveal what she has been through. The audience will be able to personally identify/relate to these songs as they may have explored similar situations or may even be currently facing the same struggles. Therefore this album may inspire them to do better for themselves because the artist has managed to escape her past so they can too. The artists name is in gold, connoting her fame and new found wealth, connoting that from the darkness she has found a new light in the music industry and is really thriving in it, hence why she now has an album and an international smash hit. Both of these elements work together and have signified her achievements.

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