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COLOR

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  • 1.  
  • 2. Introduction <ul><li>Def: Visual perceptual property </li></ul><ul><li>View of sir Isaac Newton </li></ul><ul><li>Attached to moods and seasons </li></ul><ul><li>Non verbal communication </li></ul><ul><li>Color Psychology as Therapy </li></ul>
  • 3. <ul><li>Effects on cognitions </li></ul><ul><li>Types of colors(primary, secondary, tertiary, analogous and complementary) </li></ul>
  • 4.  
  • 5. Red color <ul><li>Stimulating color </li></ul><ul><li>1. Evoke confidence and enthusiasm </li></ul><ul><li>2. attention getting </li></ul><ul><li>Researches </li></ul><ul><li>1. research of university of Columbia </li></ul><ul><li>2. 2005 British study </li></ul><ul><li>Effects of red on our body </li></ul><ul><li>1. biological effects </li></ul><ul><li>2. connotations </li></ul>
  • 6. <ul><li>Psychology of red </li></ul><ul><li>On which area red color is great? </li></ul><ul><li>Lovers of red and their personality </li></ul><ul><li>1. quite impulsive </li></ul><ul><li>2. outspoken, quick tempered and intense </li></ul><ul><li>Key words (Aggression, Celebration, Purity, Mourning, Communism, Bold) </li></ul>
  • 7. Purple color <ul><li>Particular mix of blue and green </li></ul><ul><li>Characteristics of purple </li></ul><ul><li>1. pride color among gay community </li></ul><ul><li>2. purple heart for wounded or killed in enemy combat </li></ul><ul><li>3. Symbol of mourning in Thailand </li></ul><ul><li>4.high class color </li></ul><ul><li>Psychology of purple </li></ul>
  • 8. <ul><li>Purple is a sign of </li></ul><ul><li>1. wealth </li></ul><ul><li>2. leadership </li></ul><ul><li>3. trustworthiness </li></ul><ul><li>Room affects </li></ul><ul><li>Key words(words(Courageous, Wisdom, Royalty) </li></ul>
  • 9. <ul><li>Biological affects </li></ul><ul><li>If you like purple…….. </li></ul>
  • 10.  
  • 11. Blue color <ul><li>Popular color </li></ul><ul><li>1.star signs </li></ul><ul><li>2.blue in language </li></ul><ul><li>Different shades of blue </li></ul><ul><li>sky blue: peacefulness, patience…. </li></ul><ul><li>navy blue: confidence, power…. </li></ul><ul><li>dark blue: cooling, depression…. </li></ul><ul><li>royal blue: physical abilities, spiritual strength…. </li></ul><ul><li>cooperative, technology </li></ul>
  • 12. <ul><li>Color psychology </li></ul><ul><li>1.symbol of security </li></ul><ul><li>2.color of creativity and productivity </li></ul><ul><li>3.sign of technology </li></ul><ul><li>Key words(Confident, Loyal, Stability, corporation, Productive, Depression, Technology) </li></ul><ul><li>Best color for an interview </li></ul>
  • 13. <ul><li>Connotations </li></ul><ul><li>positive aspects: strong, trustworthy, stability…. </li></ul><ul><li>negative aspects: gloomy, cold, depressing </li></ul><ul><li>Room effects </li></ul><ul><li>1.room lifters are more productive….. </li></ul><ul><li>2.time pass more quickly </li></ul><ul><li>3.solution to teenage smoking, to fight child obesity </li></ul><ul><li>4.least appetizing in blue rooms </li></ul>
  • 14. <ul><li>Body effect </li></ul><ul><li>1.lower pulse rate </li></ul><ul><li>2.stable respiration and body temperature </li></ul><ul><li>If blue is your favorite color…. </li></ul><ul><li>1. sensitive, caring, peacemaker </li></ul><ul><li>2.maintain independence </li></ul>
  • 15. <ul><li>Always the new classic </li></ul><ul><li>multidimensional color </li></ul><ul><li>World values about black </li></ul><ul><li>western culture: formality, style, mystery, death…. </li></ul><ul><li>ancient Egypt: fear, rebirth, unity….. </li></ul><ul><li>fashion: professionalism's, slimming quality </li></ul><ul><li>Body effects </li></ul><ul><li>decrease diabetes </li></ul>BALCK
  • 16. <ul><li>Room effects </li></ul><ul><li>1.makes job easier </li></ul><ul><li>2. feelings of power </li></ul><ul><li>Importance of black </li></ul><ul><li>1.color of Kaba’s cover </li></ul><ul><li>2.symbol of justice </li></ul><ul><li>Positive, negative aspects </li></ul><ul><li>positive: sophistication, glamour, emotional safety…. </li></ul><ul><li>negative: heaviness, oppression… </li></ul>
  • 17. <ul><li>Key words </li></ul><ul><li>intelligence, mystery, rebellion, new, death, classic </li></ul><ul><li>If you are black lover…. </li></ul><ul><li>1.sophisticated, dramatic, sad </li></ul><ul><li>2.mostly unhappy but wise person </li></ul>
  • 18.  
  • 19. PINK <ul><li>Meaning </li></ul><ul><li>1.sweet side of red </li></ul><ul><li>Key words(Innocence, Flirtatiousness, Calming) </li></ul><ul><li>Color of universal love </li></ul><ul><li>1. emotional love </li></ul><ul><li>2.inner peace </li></ul>
  • 20. nature of pink lovers passionate romantic Effects of pink positive : happy, content negative : weakness psychology of pink associate with love and romance soft , hopeful
  • 21. <ul><li>Body effects </li></ul><ul><li>1.smart body </li></ul><ul><li>2.glowing face </li></ul><ul><li>Room effects </li></ul><ul><li>1.cooling effect </li></ul><ul><li>2.peaceful mind </li></ul>
  • 22. Green color <ul><li>Introduction </li></ul><ul><li>1. refreshing, relaxing and balancing </li></ul><ul><li>Key words(Eco, Nature, Go/Initiative, Rebirth, Renewal, Escape, Youth, Envy) </li></ul><ul><li>Color of harmony </li></ul><ul><li>1.fantastic relations </li></ul><ul><li>2.good humans </li></ul><ul><li>Nature of green lovers </li></ul><ul><li>1.Loving </li></ul><ul><li>2.romantic </li></ul>
  • 23. <ul><li>Positive effects Negative effects </li></ul><ul><li>1.generous 1.jealousy </li></ul><ul><li>2.adaptable 2.unscrupulous with money </li></ul><ul><li>Psychology of green </li></ul><ul><li>1.symbol of fertility and good luck </li></ul><ul><li>2.relieve stress </li></ul><ul><li>Body effects </li></ul><ul><li>1.good for eyes </li></ul><ul><li>2.weight maintainers </li></ul><ul><li>Room effects </li></ul><ul><li>1.restful, energizing </li></ul><ul><li>2.activeness, confidence </li></ul>
  • 24.  
  • 25. White <ul><li>Represent </li></ul><ul><li>purity, neutrality and youth </li></ul><ul><li>Nature of white lovers </li></ul><ul><li>1.happy, light and good, </li></ul><ul><li>2.innocence, perfection </li></ul><ul><li>Psychology of white </li></ul><ul><li>1.sense of space </li></ul><ul><li>2.cold, blind and sterile </li></ul>
  • 26. <ul><li>Room effects </li></ul><ul><li>1.spacious, empty and unfriendly </li></ul><ul><li>2.hospitals office walls </li></ul><ul><li>Body effects </li></ul><ul><li>1.A study in 1999 </li></ul><ul><li>2.Cleansing effects </li></ul><ul><li>Positive, negative effects </li></ul><ul><li>positive: clean. innocent and pure </li></ul><ul><li>negative: empty, cold and sterile </li></ul>
  • 27. <ul><li>Keywords (Purity, Neutrality, Sterility, Youth, Neutrality) </li></ul>
  • 28. ORANGE <ul><li>Combination of yellow and red </li></ul><ul><li>Royal family of Netherland </li></ul><ul><li>Key words </li></ul><ul><li>1.Optimism </li></ul><ul><li>2.Enthusiasm </li></ul><ul><li>3.Balance </li></ul>
  • 29.  
  • 30.  
  • 31.  
  • 32. Brown color <ul><li>. it is described as natural, down-to-earth and conventional but brown can be sophisticated </li></ul><ul><li>.color of choice </li></ul><ul><li>.color of dirt </li></ul><ul><li>KEY WORDS(comfort, comfort, eco, simplicity and nature) </li></ul><ul><li>Brown Effects on personality </li></ul><ul><li>it brings: strength & reliability </li></ul><ul><li>sadness & isolation </li></ul><ul><li>warm, comfort & security </li></ul><ul><li>. </li></ul>
  • 33. <ul><li>EFFECTS ON BODY </li></ul><ul><li>1. nurturing </li></ul><ul><li>2. Understanding </li></ul><ul><li>3.supportiveness </li></ul><ul><li>4.self esteem </li></ul><ul><li>5.hesitation </li></ul><ul><li>IF YOU LIKE BROWN </li></ul><ul><li>1.stable, unchanging, self disciplined, dependable and intimate </li></ul><ul><li>2.rugged, outdoor, ultra natural, comfortable and accepting </li></ul>
  • 34. <ul><li>Color psychology </li></ul><ul><li>1.evokes a sense of strength and reliability </li></ul><ul><li>2.create feelings of sadness and isolation </li></ul><ul><li>3. feeling of warmth, comfort, and security. </li></ul><ul><li>Room effects </li></ul><ul><li>1. constancy </li></ul><ul><li>2.self disciplined. </li></ul><ul><li>Positive aspects: warm, earthy and mature </li></ul><ul><li>Negative aspects: dirty, sad and cheep </li></ul>
  • 35. Grey <ul><li>Key words </li></ul><ul><li>1.reliability </li></ul><ul><li>2.security </li></ul><ul><li>Grey says security and reliability, two important features that business will need to adopt in the future </li></ul><ul><li>Psychology </li></ul><ul><li>the color grey represents pessimism and the color rose its opposite optimism </li></ul>
  • 36.  
  • 37. <ul><li>Body effects </li></ul><ul><li>it has been asserted that those who are suffering from the mental illness of depression have grey autos. </li></ul>
  • 38. faqiha
  • 39. Yellow color <ul><li>Bite size happiness </li></ul><ul><li>Emotional values </li></ul><ul><li>1.joy </li></ul><ul><li>2.optimism…. </li></ul><ul><li>lovers of yellow </li></ul><ul><li>1.intellectual, vivacious </li></ul><ul><li>2.stubborn </li></ul>
  • 40. <ul><li>Represents </li></ul><ul><li>1.sunlight and hope </li></ul><ul><li>2.friendship and liberalism </li></ul><ul><li>Researches </li></ul><ul><li>1.Amsterdam </li></ul><ul><li>2.New York 2007 </li></ul><ul><li>Room effects </li></ul><ul><li>1.make room bright and cheery </li></ul><ul><li>2.pale yellow in rooms can be overpowering </li></ul>
  • 41. <ul><li>Yellow psychology </li></ul><ul><li>1.cheery and warm </li></ul><ul><li>2.most fatiguing to the eyes </li></ul><ul><li>3.most attention getting color </li></ul><ul><li>Positive aspects: happy, friendly </li></ul><ul><li>Negative aspects: cowardly , annoying , brash </li></ul><ul><li>Key words(aggression and happiness) </li></ul>
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