I Screen,
You Screen
Kids All Scream
For All Screens
Mid-Atlantic Marketing Summit
September 19, 2013
Kevin Alansky
Co-Founder,
CMO
SocialRadar
12 years
Blackboard
Early adopter
Technology &
Social Media
Life Connected.
SocialRadar will help you connect with others in a smarter
way than ever before.
We deliver constant real-...
Marketers Strongly Cautioned
App Economy
App Economy is now $72 Billion, will double in 4 years
The Rise of „Mobile-First‟ brands: Hotels Tonight
Table...
Time Spent Online:
Mobile 51%, PC 49%
The Connected Generation
50% of Millennials (age 18-34) said they would share
information with a company if they got somet...
Smells Like Twenty-Something Spirit
Then Now
The Class of 2016
Pulp Fiction‟s meal of a "Royale with Cheese" and an “Amos
and Andy milkshake” has little or no resonanc...
Let’s Play Name That App
Oversharing
without any consequences
2.5 Billion Page
Views Per Month
$100 Million
Valuation
What’s the hardest thing
about growing up?
“Losing the fun
of being a kid”
“Getting cramps
once a month”
Return of the selfie
I say Pound
You say Hashtag
Noun
anxiety that an exciting or
interesting event may
currently be happening
elsewhere, often aroused
by posts seen on a ...
When I grow up?
I want to be
Obsessed with
# of Followers
Followers is the
new currency
Bigger Than
Internet Famous
$1 Billion in 2 years
$1.1 Billion
$1.3 Billion
Thank you!
Stay in touch
@alansky
Twitter
Kevin@socialradar.com
Email Elsewhere
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
The iGeneration: What Marketers Need to Know About Post-Millennials
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The iGeneration: What Marketers Need to Know About Post-Millennials

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The iGeneration: What Marketers Need to Know About Post-Millennials:

Based on the blog post that I wrote called "I Screen, You Screen, Kids All Scream For All Screens"

Read more: http://www.mediapost.com/publications/article/206859/i-screen-you-screen-kids-all-scream-for-all-scre.html#ixzz2fOeANybW

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  • I like Taylor Swift, yes, I do.
  • I work at SocialRadar (context).
  • Brave new world.
  • Source: http://blogs.wsj.com/venturecapital/2013/09/06/expedia-zillow-founder-rich-barton-on-the-rise-of-mobile-first/Source: http://wallstcheatsheet.com/stocks/tablets-to-outsell-pcs-by-years-end.html/?a=viewallSource: http://www.computerworld.com/s/article/9240794/App_economy_expected_to_double_by_2017_to_151B
  • Source: http://www.usatoday.com/story/money/business/2013/04/21/millennials-personal-info-online/2087989/
  • Source: The Mindset http://www.beloit.edu/mindset/2016/
  • Word of mouth helped it grow to 40M in just 7 monthsBenefit quickness to know what’s happening, only the good partsSource: http://www.pcmag.com/article2/0,2817,2423372,00.asp
  • 350M messages a daySource: http://venturebeat.com/2013/09/09/with-350m-messages-sent-a-day-snapchat-explores-how-to-make-money/
  • Source: http://www.searchenginejournal.com/12-social-mobile-messaging-apps-replace-sms/69413/iPod touch fueled it’s growthBecause social mobile messaging apps don’t charge per message, they’ve become increasingly popular with today’s younger generation. Besides being a cost effective way to send messages, these apps are also popular because users can have fun using a variety of extra features including stickers and emoticons.
  • Source: http://allthingsd.com/20130905/why-should-you-care-about-whisper-the-secret-sharing-app-that-vcs-are-pouring-money-into/To start out, here are some stats from Whisper. Users spend 500 million collective minutes a month inside of the product, according to the company. Usage grew from 500 million page views in March, when Whisper raised its Series A round, to 2.5 billion in July. Active users open the app eight to 10 times per day, and spend a half hour with it.This is really the next iteration of the social Web. It’s not just going to be about reputation management, it’s going to be about actually connecting people. It’s very tiring, managing all these facades.
  • Imagine you have a secret you really, really want to shout to the world, but you know if you say it you'll hurt your loved ones, never get a job, or just be ridiculously mortified.
  • Teenage expression through apps. The underground beyond Instagram.
  • Source: http://www.newyorker.com/online/blogs/elements/2013/06/the-return-of-the-selfie.html
  • Source: http://www.fastcoexist.com/3016315/how-selfies-are-re-energizing-the-new-york-public-library#11
  • Source: http://techcrunch.com/2012/04/09/instagram-story-facebook-acquisition/
  • Source: http://allthingsd.com/20130519/yahoo-tumblrs-for-cool-board-approves-1-1-billion-deal/And that is to attract younger audiences with just the kind of user-generated content Tumblr has pioneered to impressive growth.According to numerous sources, Mayer determined quickly in her research that the site was just the kind of property that Yahoo needed to make it both “cool” and relevant to new consumers.
  • The iGeneration: What Marketers Need to Know About Post-Millennials

    1. 1. I Screen, You Screen Kids All Scream For All Screens Mid-Atlantic Marketing Summit September 19, 2013 Kevin Alansky
    2. 2. Co-Founder, CMO SocialRadar 12 years Blackboard Early adopter Technology & Social Media
    3. 3. Life Connected. SocialRadar will help you connect with others in a smarter way than ever before. We deliver constant real-time information about the people around you: the name of a face you can‟t place, the location of friends you didn‟t know were nearby, the similarities you have with someone you have not yet met.
    4. 4. Marketers Strongly Cautioned
    5. 5. App Economy App Economy is now $72 Billion, will double in 4 years The Rise of „Mobile-First‟ brands: Hotels Tonight Tablets to Outsell PCs by Year‟s End The Millennial generation 'has very little to fear' from technology
    6. 6. Time Spent Online: Mobile 51%, PC 49%
    7. 7. The Connected Generation 50% of Millennials (age 18-34) said they would share information with a company if they got something in return 56% are more likely to share their location in order to receive coupons from nearby businesses 25% said they would give away personal information to get more relevant advertising.
    8. 8. Smells Like Twenty-Something Spirit Then Now
    9. 9. The Class of 2016 Pulp Fiction‟s meal of a "Royale with Cheese" and an “Amos and Andy milkshake” has little or no resonance with them. A significant percentage of them will enter college already displaying some hearing loss. They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.” The Mindset from Beloit College Robert De Niro is thought of as Greg Focker's long-suffering father-in-law, not as Vito Corleone or Jimmy Conway. Bill Clinton is a senior statesman of whose presidency they have little knowledge.
    10. 10. Let’s Play Name That App
    11. 11. Oversharing without any consequences 2.5 Billion Page Views Per Month $100 Million Valuation
    12. 12. What’s the hardest thing about growing up? “Losing the fun of being a kid” “Getting cramps once a month”
    13. 13. Return of the selfie
    14. 14. I say Pound You say Hashtag
    15. 15. Noun anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media FOMO verb dance to popular music in a sexually provocative manner involving thrusting hip movements and a low, squatting stance. Twerk Noun a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media Selfie digital detox, Bitcoin, BYOD, emoji, geek chic, hackerspace, phablet, srsly and TL;DR. Other words in recent years: lolz, totes, OMG, LOL, manki ni, jeggings and sexting. Others Added
    16. 16. When I grow up? I want to be Obsessed with # of Followers Followers is the new currency Bigger Than Internet Famous
    17. 17. $1 Billion in 2 years
    18. 18. $1.1 Billion
    19. 19. $1.3 Billion
    20. 20. Thank you! Stay in touch @alansky Twitter Kevin@socialradar.com Email Elsewhere

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