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Putting Storytelling Strategy Into Practice

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A presentation I gave at the '09 NTC in San Francisco.

A presentation I gave at the '09 NTC in San Francisco.

Published in: Technology, Spiritual, Business

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  • 1. Putting storytelling strategy into practice Presented by Michaela Guerin Hackner April 27, 2009 Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0
  • 2. 1. Storytelling in the field: a case study Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 1
  • 3. Storytelling in the field Regardless of where we work, there are often amazing stories to tell… Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 2
  • 4. Go the distance Identify a good story….. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 3
  • 5. The story ….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation - quite a feat for a woman with little education and only four months of literacy training. … Alexanderena Nanzala Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 4
  • 6. 2. Empowering others to tell your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 5
  • 7. Identifying a good storyteller Choose someone who: • Has access. • Is passionate and curious. • Can tell the story from the perspective of the subject. • Has the time to tell the story. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 6
  • 8. Storytelling toolkit Develop a storytelling toolkit that can be shared with staff members. Include: • Guidelines for how to identify a success story. • Tools and translator if necessary. • A list of questions. • How to write a good success story. • Past examples. Kenya Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 7
  • 9. Providing a platform for recognition http://worthwomen.typepad.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 8
  • 10. 3. Sharing your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 9
  • 11. Low-bandwidth storytelling • Blogs • Flickr and photos slideshows (PictoBrowser) • PDF Handouts for download • Twitter • Facebook fan pages • Slideshare presentation or an embedded slideshow on your site (e.g. Sound Slides) Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 10
  • 12. Celebrate your successes Market your stories, and you never know who might pick them up. …or what might happen next. Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 11
  • 13. Questions? Contact Information: Michaela Guerin Hackner mhackner@forumone.com 703.548.1855 x47 Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 12

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