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Preparing to Pimp: Seducing internal stakeholders for success in online fundraising
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Preparing to Pimp: Seducing internal stakeholders for success in online fundraising

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Slides I presented on the panel "Pimp My Non Profit" at SXSW 2008

Slides I presented on the panel "Pimp My Non Profit" at SXSW 2008

Published in Economy & Finance , Education
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  • 1. Preparing to Pimp: Seducing internal stakeholders for success in online fundraising Michaela Guerin Hackner Director of Online Strategy, World Learning
  • 2. What internal factors should an organization consider in order to be successful with an online media campaign? Flickr Photo by anonfix
  • 3. By staff members and senior management - those who know technology and those who don’t! :: Buy-in ::
  • 4. Either in-house or contracted to make changes, provide tech support, update software, make tweaks :: Technical Resources ::
  • 5. In the technology/campaign. :: Human Resources and Interest ::
  • 6. Supporting media and developing content doesn't happen in a vacuum. :: Time ::
  • 7. To broadband and/or any internet connection for both contributors and your audience. :: Access ::
  • 8. To constituents/participants contributing to your campaign/web media :: Proximity ::
  • 9. If staff leaves, is there a contingency plan? Can others take over? :: Replicable ::
  • 10. Can owners be successful with the technology? :: Empowerment ::
  • 11. The choice of technology should be realistic, based on the above factors. :: Capacity ::
  • 12. Good luck, pimpin’! Michaela Guerin Hackner World Learning: http://www.worldlearning.org [email_address]