Preparing to Pimp:   Seducing internal stakeholders for success in online fundraising   Michaela Guerin Hackner Director o...
What internal factors should an organization consider in order to be successful with an  online media campaign?  Flickr Ph...
By staff members and senior management - those who know technology and those who don’t!   ::   Buy-in   ::
Either in-house or contracted to make changes, provide tech support, update software, make tweaks  ::   Technical Resource...
In the technology/campaign.  ::   Human Resources and Interest   ::
Supporting media and developing content doesn't happen in a vacuum.  ::   Time   ::
To broadband and/or any internet connection for both contributors and your audience.  ::   Access   ::
To constituents/participants contributing to your campaign/web media ::   Proximity   ::
If staff leaves, is there a contingency plan? Can others take over?  ::   Replicable   ::
Can owners be successful with the technology? ::   Empowerment   ::
The choice of technology should be realistic, based on the above factors.  ::   Capacity   ::
Good luck, pimpin’! Michaela Guerin Hackner World Learning:  http://www.worldlearning.org [email_address]
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Preparing to Pimp: Seducing internal stakeholders for success in online fundraising

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Slides I presented on the panel "Pimp My Non Profit" at SXSW 2008

Published in: Economy & Finance, Education
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Preparing to Pimp: Seducing internal stakeholders for success in online fundraising

  1. 1. Preparing to Pimp: Seducing internal stakeholders for success in online fundraising Michaela Guerin Hackner Director of Online Strategy, World Learning
  2. 2. What internal factors should an organization consider in order to be successful with an online media campaign? Flickr Photo by anonfix
  3. 3. By staff members and senior management - those who know technology and those who don’t! :: Buy-in ::
  4. 4. Either in-house or contracted to make changes, provide tech support, update software, make tweaks :: Technical Resources ::
  5. 5. In the technology/campaign. :: Human Resources and Interest ::
  6. 6. Supporting media and developing content doesn't happen in a vacuum. :: Time ::
  7. 7. To broadband and/or any internet connection for both contributors and your audience. :: Access ::
  8. 8. To constituents/participants contributing to your campaign/web media :: Proximity ::
  9. 9. If staff leaves, is there a contingency plan? Can others take over? :: Replicable ::
  10. 10. Can owners be successful with the technology? :: Empowerment ::
  11. 11. The choice of technology should be realistic, based on the above factors. :: Capacity ::
  12. 12. Good luck, pimpin’! Michaela Guerin Hackner World Learning: http://www.worldlearning.org [email_address]
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